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Empowering Your Franchise Brand through Search, Social, Local & Mobile

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It's time to empower your Franchise brand and your franchisees! In our multi-channel, data driven society, it's no surprise that the buyers journey is fragmented. Use channels like social, mobile and …

It's time to empower your Franchise brand and your franchisees! In our multi-channel, data driven society, it's no surprise that the buyers journey is fragmented. Use channels like social, mobile and local advertising to help drive leads to both your franchise and your franchisees. For more info, call 561-703-2538 or visit idigitalstrategies.com

Published in: Business, Technology

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  • 1. 1
  • 2. www.iDigitalStrategies.com 3 Table of Contents Empowering  Franchise  Brands  Through  Converged  Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . . . . . . . 2   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
  • 3. Empowering Your Franchise Brand Through Search, Social, Local and Mobile           The  three  main  components  are:       1    Paid  Media:         2    Owned  Media:         3    Earned  Media:                 4 Studies  have   shown  that  more   than  60%  of   the  buying  cycle   is  over  by  the  time   your  prospect   reaches  out  to   your  business.     Converged Media
  • 4. www.iDigitalStrategies.com 5 Five Surefire Ways To Maximize Your Brand Through Search, Social, Local & Mobile! 1. Align  Your  Search  &  Content  Marketing  with  the  Buyers’  Journey:     increase  revenue  generated  through     organic  search.  Recent  studies  have           gaining  more  and  more  relevance.                 Recent  studies   have  shown  that   combining  social   signals  into   search  strategies   may  improve   search  rankings   up  to  45%.     Remember  that   80%  of  the  people    who  interact   with  your  content   aren’t  ready  to   make  a  buying   decision.  
  • 5.           2. Create  a  Fully  Integrated  Social  Business 6 Amazon  and   many  competitors   like  Borders  and   Blockbuster  to   close  completely.   The  inevitable  will   soon  happen  in   the  Social  Media   landscape.
  • 6. www.iDigitalStrategies.com 7 To  empower  your  Franchise  Brand  through  Social,  make  sure   you  put  these  on  your  to  do  list:   Social  Search     Strategy         and  more.   Community     If  a  large   franchise  brand   doesn’t  have  a   Facebook  page   for  their  local   franchisee,  odds   are  they  won’t  be   returned  in  the   search  results.  
  • 7.         Listening           imperative  to  also  understand  local     8 If  you  haven’t   thought  about   local  search   optimization  for   your  franchise,   you’re  leaving   thousands  of   dollars  in  revenue   each  month  to   your  local   “mom  &  pop”   competitors.
  • 8. www.iDigitalStrategies.com 9 Google  is   converging  their   ecosystem  by   combining   Google+  Local   with  Google   Places  pages.   We  are  seeing   Social  and  Search     ecosystem  will   do  across  the                                        
  • 9.   4.  Connect  Your  Brand  To  Mobile  Consumers                   10
  • 10. www.iDigitalStrategies.com 5. Choose  The  Right  Team  To  Partner  With!               About the Authors Joseph  A.  Mohay         Dustin  DeTorres       11 It  is  time  to   breakdown  the   “silos”  within  your   marketing  team   and  make  sure   your  vendors   collaborate  and   integrate  their   specialized   disciplines.   !"#$%&"#'!"#"$%&'($)%$*#"*(
  • 11. 11