Information Architecture - A Primer
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Information Architecture - A Primer

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A primer on Information Architecture. Starting from history this presentation covers some of the basic tenets of information architecture. This presentation borrows or elaborates most of its details ...

A primer on Information Architecture. Starting from history this presentation covers some of the basic tenets of information architecture. This presentation borrows or elaborates most of its details from the famous book 'Information Architecture for the World Wide Web'.

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Information Architecture - A Primer Information Architecture - A Primer Presentation Transcript

  • information architecture Rajarajan Radhakrishnan
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • Architecture Inhabitants Design Location Construction Furnishings
  • Good Experience = Good Structure (or) Architecture
  • I estimate that poor intranet usability costs the world economy $100 Trillion dollars a year in lost productivity - Jakob Nielson
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location 6. Go to Aisle and find medicine
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location 6. Go to Aisle and find medicine
  • Scenario of finding a medicine 1. Using mobile find a pharmacy nearby Cannot find address nearby… 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs Missed the exit and re-routing… 5. Spot the location 6. Go to Aisle and find medicine Cannot find the medicine in the rack…
  • A Database Architect makes data work for machines. An Information Architect makes information work for people. - Jesse James Garrett
  • As an Information Architect I help my company by making it easy for our customers to find our products in our website (or complete their tasks on our products). I organize huge amounts of information on websites and intranets so people can find what they are looking for.
  • Why IA? 1. Cost of Finding Information 2. Cost of not finding information 3. Cost of construction 4. Cost of training 5. Brand Value
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • In 660 BC an Assyrian king organized his clay tablets by subject
  • 330 B.C. Alexandria Library housed 120 scroll bibliography
  • 1873 – Melvil Dewey conceived the Dewey Decimal System to organize books
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • User Needs Roger Thompson retired 3 years ago at age 62, after working for 35 years in the Underwriting department of Acme Insurance. At 65 years old, Roger is extremely active. He golfs twice a week in the summer and swims laps three times a week in the winter. He is proud of his garden and spends an hour or two each day maintaining his lawn and flower beds. Roger is also an avid fisherman.
  • User Needs Kim Lee is a freshman at Midwestern College, a small liberal arts college with an undergraduate population of 3,000 students. Kim is planning to major in journalism, and will carry 14 credits during her first semester at Midwestern. He was the coeditor of the student newspaper at her high school, and he is hoping to work on The Chronicle, the student newspaper at Midwestern College..
  • Information Needs 1. Perfect Catch : Specific answer Eg., What is the population of San Francisco? 2. Lobster Trapping : More than 1 answer Eg., Good hotels for under $55 /night 3. Indiscriminate Driftnetting Eg., Learning about a chronic medical condition 4. Re-finding : Tag it so you don’t lose it Eg., Nice UX article. Toss it into delicious.com (bookmarking)
  • Information Needs
  • Information Seeking Behavior 1. Searching 2. Browsing 3. Asking
  • Information Seeking Behavior START Browse the Organization System Admin Marketing Intranet Portal Human Resources IT Corporate Browse the HR Page Ask for Help … Expense Report Policies & Procedures IT … John Smith
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • Three Circles of Information Architecture Business goals, funding, politics, culture, technology, resources and constraints Document/data types, content objects, volume, existing structure Audience, tasks, needs, informatio n seeking behavior, experience
  • Organization Systems Labeling Systems Search Systems IA Navigation Systems Controlled Vocabularies
  • Navigation System 2 1 3 Navigation System Search System Organization System 1 4 Labeling System
  • Where am I? I know what I am looking for. How do I search for it? How do I get around here? What’s happening here?
  • What can I do here? (Try a trial version) Why should I use this product? (Learn from other customers)
  • ?
  • Example of Poor IA
  • A good Information Architecture … 1. Tells you, where you are. 2. Helps you to move to closely related topics/content 3. Helps you browse topics 4. Allows you to manipulate content for better browsing 5. Directs you to basic services (contact, login/logout) 6. Makes it easy to complete your primary goal/task
  • • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  • The beginning of all understanding is classification - Hayden White
  • Gould’s Book Arcade - No classification Facilitates random browsing only
  • Organized Library
  • Organization Schemes Exact Org Schemes Ambiguous Org Schemes 1. Alphabetical 1. Subject or Topic 2. Chronological 2. Task Oriented 3. Geographical 3. Audience Oriented 4. Metaphor 5. Hybrid
  • Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  • Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  • Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  • Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  • Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  • Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  • Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  • Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid