information architecture
Rajarajan Radhakrishnan
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
Architecture

Inhabitants

Design

Location

Construction

Furnishings
Good Experience = Good Structure
(or) Architecture
I estimate that poor intranet usability
costs the world economy $100 Trillion
dollars a year in lost productivity
- Jakob ...
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
3. Enter the address in GPS
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
3. Enter the address in GPS
4. ...
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
3. Enter the address in GPS
4. ...
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
3. Enter the address in GPS
4. ...
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
2. Take the car keys
3. Enter the address in GPS
4. ...
Scenario of finding a medicine
1. Using mobile find a pharmacy nearby
Cannot find address nearby…

2. Take the car keys
3....
A Database Architect makes data work for machines.
An Information Architect makes information work for people.
- Jesse Jam...
As an Information Architect I help my company by making it easy
for our customers to find our products in our website (or
...
Why IA?
1. Cost of Finding Information
2. Cost of not finding information
3. Cost of construction
4. Cost of training
5. B...
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
In 660 BC an Assyrian king organized his
clay tablets by subject
330 B.C.

Alexandria Library housed 120 scroll bibliography
1873 – Melvil Dewey conceived the Dewey
Decimal System to organize books
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
User Needs
Roger Thompson retired 3 years ago at age 62, after
working for 35 years in the Underwriting department
of Acme...
User Needs
Kim Lee is a freshman at Midwestern College, a
small liberal arts college with an undergraduate
population of 3...
Information Needs
1. Perfect Catch : Specific answer
Eg., What is the population of San Francisco?

2. Lobster Trapping : ...
Information Needs
Information Seeking Behavior
1. Searching
2. Browsing
3. Asking
Information Seeking Behavior
START

Browse the Organization
System

Admin
Marketing
Intranet
Portal

Human Resources
IT
Co...
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
Three Circles of Information Architecture

Business
goals, funding, politics, culture, technology,
resources and constrain...
Organization Systems

Labeling Systems

Search Systems

IA
Navigation Systems

Controlled Vocabularies
Navigation
System

2

1

3

Navigation
System

Search
System

Organization
System

1

4

Labeling System
Where am I?
I know what I am looking for. How do
I search for it?
How do I get around here?

What’s happening here?
What can I do here?
(Try a trial version)

Why should I use this product?
(Learn from other customers)
?
Example of Poor IA
A good Information Architecture …
1. Tells you, where you are.
2. Helps you to move to closely related topics/content
3. H...
• What is Information Architecture (IA)?
• History of IA

• User Needs and Info Seeking Behavior
• Building Blocks of IA
•...
The beginning of all understanding is classification
- Hayden White
Gould’s Book Arcade
-

No classification
Facilitates random browsing only
Organized Library
Organization Schemes
Exact Org Schemes

Ambiguous Org Schemes

1. Alphabetical

1. Subject or Topic

2. Chronological

2. ...
Organization Schemes
Exact Org Schemes
1. Alphabetical
2. Chronological
3. Geographical
Organization Schemes
Exact Org Schemes
1. Alphabetical
2. Chronological
3. Geographical
Organization Schemes
Exact Org Schemes
1. Alphabetical
2. Chronological
3. Geographical
Organization Schemes
Ambiguous Org Schemes
1. Subject or Topic
2. Task Oriented
3. Audience Oriented
4. Metaphor
5. Hybrid
Organization Schemes
Ambiguous Org Schemes
1. Subject or Topic
2. Task Oriented
3. Audience Oriented
4. Metaphor
5. Hybrid
Organization Schemes
Ambiguous Org Schemes
1. Subject or Topic
2. Task Oriented
3. Audience Oriented
4. Metaphor
5. Hybrid
Organization Schemes
Ambiguous Org Schemes
1. Subject or Topic
2. Task Oriented
3. Audience Oriented
4. Metaphor
5. Hybrid
Organization Schemes
Ambiguous Org Schemes
1. Subject or Topic
2. Task Oriented
3. Audience Oriented
4. Metaphor
5. Hybrid
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
Information Architecture - A Primer
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Information Architecture - A Primer

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A primer on Information Architecture. Starting from history this presentation covers some of the basic tenets of information architecture. This presentation borrows or elaborates most of its details from the famous book 'Information Architecture for the World Wide Web'.

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Information Architecture - A Primer

  1. 1. information architecture Rajarajan Radhakrishnan
  2. 2. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  3. 3. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  4. 4. Architecture Inhabitants Design Location Construction Furnishings
  5. 5. Good Experience = Good Structure (or) Architecture
  6. 6. I estimate that poor intranet usability costs the world economy $100 Trillion dollars a year in lost productivity - Jakob Nielson
  7. 7. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby
  8. 8. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys
  9. 9. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS
  10. 10. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs
  11. 11. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location
  12. 12. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location 6. Go to Aisle and find medicine
  13. 13. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs 5. Spot the location 6. Go to Aisle and find medicine
  14. 14. Scenario of finding a medicine 1. Using mobile find a pharmacy nearby Cannot find address nearby… 2. Take the car keys 3. Enter the address in GPS 4. Follow GPS and Road Signs Missed the exit and re-routing… 5. Spot the location 6. Go to Aisle and find medicine Cannot find the medicine in the rack…
  15. 15. A Database Architect makes data work for machines. An Information Architect makes information work for people. - Jesse James Garrett
  16. 16. As an Information Architect I help my company by making it easy for our customers to find our products in our website (or complete their tasks on our products). I organize huge amounts of information on websites and intranets so people can find what they are looking for.
  17. 17. Why IA? 1. Cost of Finding Information 2. Cost of not finding information 3. Cost of construction 4. Cost of training 5. Brand Value
  18. 18. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  19. 19. In 660 BC an Assyrian king organized his clay tablets by subject
  20. 20. 330 B.C. Alexandria Library housed 120 scroll bibliography
  21. 21. 1873 – Melvil Dewey conceived the Dewey Decimal System to organize books
  22. 22. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  23. 23. User Needs Roger Thompson retired 3 years ago at age 62, after working for 35 years in the Underwriting department of Acme Insurance. At 65 years old, Roger is extremely active. He golfs twice a week in the summer and swims laps three times a week in the winter. He is proud of his garden and spends an hour or two each day maintaining his lawn and flower beds. Roger is also an avid fisherman.
  24. 24. User Needs Kim Lee is a freshman at Midwestern College, a small liberal arts college with an undergraduate population of 3,000 students. Kim is planning to major in journalism, and will carry 14 credits during her first semester at Midwestern. He was the coeditor of the student newspaper at her high school, and he is hoping to work on The Chronicle, the student newspaper at Midwestern College..
  25. 25. Information Needs 1. Perfect Catch : Specific answer Eg., What is the population of San Francisco? 2. Lobster Trapping : More than 1 answer Eg., Good hotels for under $55 /night 3. Indiscriminate Driftnetting Eg., Learning about a chronic medical condition 4. Re-finding : Tag it so you don’t lose it Eg., Nice UX article. Toss it into delicious.com (bookmarking)
  26. 26. Information Needs
  27. 27. Information Seeking Behavior 1. Searching 2. Browsing 3. Asking
  28. 28. Information Seeking Behavior START Browse the Organization System Admin Marketing Intranet Portal Human Resources IT Corporate Browse the HR Page Ask for Help … Expense Report Policies & Procedures IT … John Smith
  29. 29. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  30. 30. Three Circles of Information Architecture Business goals, funding, politics, culture, technology, resources and constraints Document/data types, content objects, volume, existing structure Audience, tasks, needs, informatio n seeking behavior, experience
  31. 31. Organization Systems Labeling Systems Search Systems IA Navigation Systems Controlled Vocabularies
  32. 32. Navigation System 2 1 3 Navigation System Search System Organization System 1 4 Labeling System
  33. 33. Where am I? I know what I am looking for. How do I search for it? How do I get around here? What’s happening here?
  34. 34. What can I do here? (Try a trial version) Why should I use this product? (Learn from other customers)
  35. 35. ?
  36. 36. Example of Poor IA
  37. 37. A good Information Architecture … 1. Tells you, where you are. 2. Helps you to move to closely related topics/content 3. Helps you browse topics 4. Allows you to manipulate content for better browsing 5. Directs you to basic services (contact, login/logout) 6. Makes it easy to complete your primary goal/task
  38. 38. • What is Information Architecture (IA)? • History of IA • User Needs and Info Seeking Behavior • Building Blocks of IA • Organization Systems
  39. 39. The beginning of all understanding is classification - Hayden White
  40. 40. Gould’s Book Arcade - No classification Facilitates random browsing only
  41. 41. Organized Library
  42. 42. Organization Schemes Exact Org Schemes Ambiguous Org Schemes 1. Alphabetical 1. Subject or Topic 2. Chronological 2. Task Oriented 3. Geographical 3. Audience Oriented 4. Metaphor 5. Hybrid
  43. 43. Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  44. 44. Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  45. 45. Organization Schemes Exact Org Schemes 1. Alphabetical 2. Chronological 3. Geographical
  46. 46. Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  47. 47. Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  48. 48. Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  49. 49. Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid
  50. 50. Organization Schemes Ambiguous Org Schemes 1. Subject or Topic 2. Task Oriented 3. Audience Oriented 4. Metaphor 5. Hybrid

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