CANADIAN DESIGNERS Presented by: Hadi, Angela, Lam Lam, Dusan, Loretta, Kristen
Founders - Inder Bedi, Mani Kohli
Established - 1995
Head Office -Montr éal
Sales Volume -5 Million Last Year
Vegan Friendly Leather – Nylon?
Market Response MATT & NAT bag throwing www.youtube.com/watch?v=DbdLYBhIh6M
Similar in price and target market
Design, Style and Textiles vary
Mission Statement - Creating components for people to live longer, healthier, more fun lives. Original Intent - Elevating the world from mediocrity to greatness.
Founder - Chip Wilson
Established - 1998
Head Office – Vancouver
Net Revenue - 85.5 Million Second Quarter of the 2008 Fiscal Year
Target audience – Athletes, Yogis, Local Communities
Product & Services
Stretch French Cotton Terry
5 Lines - running, yoga, dance, personal training and après yoga
Complimentary in-store yoga and community events
Market Response An Interview With a lululemon Ambasador http://www.youtube.com/watch?v=uZ3cK2GJDsU Lululemon stock rebounds http://www.youtube.com/watch?v=O6lt1U4CkDg Lululemon Athletica Annual Warehouse Sale Calgary http://www.youtube.com/watch?v=6ihTpl70RhM Wallstrip IPO's: Lululemon athletica inc. (LULU) http://www.youtube.com/watch?v=CG9aIqx1FwU
Close to or same technical performance textiles
More men prefer competitors companies over lululemon
Founder – Linda Lundström
Head Office -
Sales Volume -
Great coat for women
“ Great” coat for dogs
Market Response Linda has poorly read the market and not created a product that can top her ever popular parka. She has planned trips that you can take with her to Italy and Paris. Almost like a personal shopper Her ideas about being environmentally friendly were good but didn’t have the resources to make it happen because again she also made everything in Canada.
Not really much to say other then they are just better.