The State of the Web Search           @dusano     Kiberpipa, 2012-11-07
mag. Dušan Omerčević, UDI RI       VP of Engineering @zemanta@dusanodusan.omercevic@zemanta.comrestreaming.wordpress.comli...
Outline• SEO is dead! Long live portal (again!)• Desktop is dead! Long live mobile!• Search is dead! Long live ___?  – Sea...
SEO is dead!Long live portal (again!)
Query Autocompletion• Andrei Broder: "Due to query auto-completion  we went from 2-3 keywords to 2-3 letters!"Source: http...
Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html
Inbound/SEO   Content      Marketing
Desktop is dead!  Long live mobile!
Mobile is about Mobile   Technology, not Mobile People!Phone                        Computer• Ease of use                •...
Source: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
Search is dead! Long live ____?
Search is Disruption-Ready
Weak Points of Search• Product reviews / Exploratory search (i.e. not  knowing the right keywords)• Personalized Search• S...
Product Reviews/ Exploratory          Search
Googles Biggest Nemesis
What about Knowledge Graph?
Personalized Search
Socialhttp://pandodaily.com/2012/10/16/google-the-phoenix-that-rose-out-of-facebooks-botched-ipo/
MobileSource: http://techcrunch.com/2012/10/28/why-the-future-of-search-may-look-more-like-yahoo-than-google/
Alternative Exploratory Search           Interface
Source: Brent Hecht et al. Explanatory Semantic Relatedness and ExplicitSpatialization for Exploratory Search
Semantic Searchhttp://broccoli.informatik.uni-freiburg.de/
Take-home message• The new name of the game is  Inbound/Content marketing!• Stop developing for desktop today!• Go disrupt...
Hvala!             @dusano dusan.omercevic@zemanta.comhttp://restreaming.wordpress.com
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
The State of the Web Search
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The State of the Web Search

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  • - Dead in investment sense. The transition will be gradual of course.- Brad Feld -> Why he invested in SEOmoz?
  • Similar effect due to:- Google Instant- Automatically returning results for the more common query
  • - 60% of smartphone usage and 80% of tablet usage happens at home -> couch, desk, and bed- Mobile revolution is about bringing IT and Internet to all 7G people, not 0.5G of - rich enough, - smart enough, and - motivated enough users of PCs.- Making IT more phone-like
  • - stop developing for desktop!- develop for mobile!- make desktop version later!- that's how Facebook does it since January this year
  • - 15 years ago only librarians concerned themselves about keywords!- 1/3 of human races is now searching for the right keywords!- 100G$ industry- Word from Googler on a panel: "We hit a gold mine! We won't do anything radical to search!"
  • - No real progres in web search for the past 15 years!- The underlying technology is from 1970's!
  • - there's no real difference for the user- only difference is for Google – a working business model- Norbert Fuhr: “the greatest improvements in information retrieval will come from better understanding of the user”- Mobile changes everything!- Search is disruption ready! Go disrupt it!
  • - An open problem: How to capture user's topic of interest?- Search engines suck at exploratory search: - user is unfamiliar with the domain, - unsure about the ways to achieve his goals, - unsure about his goals in the first place
  • - Google earns most of its 20+ billion from commercial queries!
  • - semantic search is slowly getting out of trough of disillusionment and is slowly entering slope of enlightenment.
  • - extensive personalization and query reformulation arebreaking the mental concept about search engines
  • - "Users explicitly hate personalization but implicitly like its gains (improvement in relevancy)"- "They don't offer switch-off button for personalization. Users would turn personalization off!"- They (Yandex) don't know how to do explicit personalization!
  • - Google was saved by the bell!- "Using social information is way more difficult than it looks!"
  • - Exploratory Search is where most of the Google's money comes from
  • - This hasn't changed since 1995
  • The State of the Web Search

    1. 1. The State of the Web Search @dusano Kiberpipa, 2012-11-07
    2. 2. mag. Dušan Omerčević, UDI RI VP of Engineering @zemanta@dusanodusan.omercevic@zemanta.comrestreaming.wordpress.comlinkedin.com/in/dusanomercevic
    3. 3. Outline• SEO is dead! Long live portal (again!)• Desktop is dead! Long live mobile!• Search is dead! Long live ___? – Search is disruption ready – Some fresh ideas from SIGIR 2012
    4. 4. SEO is dead!Long live portal (again!)
    5. 5. Query Autocompletion• Andrei Broder: "Due to query auto-completion we went from 2-3 keywords to 2-3 letters!"Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html
    6. 6. Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html
    7. 7. Inbound/SEO Content Marketing
    8. 8. Desktop is dead! Long live mobile!
    9. 9. Mobile is about Mobile Technology, not Mobile People!Phone Computer• Ease of use • Universal• Instant availability• Low price +
    10. 10. Source: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
    11. 11. Search is dead! Long live ____?
    12. 12. Search is Disruption-Ready
    13. 13. Weak Points of Search• Product reviews / Exploratory search (i.e. not knowing the right keywords)• Personalized Search• Social• Mobile
    14. 14. Product Reviews/ Exploratory Search
    15. 15. Googles Biggest Nemesis
    16. 16. What about Knowledge Graph?
    17. 17. Personalized Search
    18. 18. Socialhttp://pandodaily.com/2012/10/16/google-the-phoenix-that-rose-out-of-facebooks-botched-ipo/
    19. 19. MobileSource: http://techcrunch.com/2012/10/28/why-the-future-of-search-may-look-more-like-yahoo-than-google/
    20. 20. Alternative Exploratory Search Interface
    21. 21. Source: Brent Hecht et al. Explanatory Semantic Relatedness and ExplicitSpatialization for Exploratory Search
    22. 22. Semantic Searchhttp://broccoli.informatik.uni-freiburg.de/
    23. 23. Take-home message• The new name of the game is Inbound/Content marketing!• Stop developing for desktop today!• Go disrupt the search! Mobile changes everything!
    24. 24. Hvala! @dusano dusan.omercevic@zemanta.comhttp://restreaming.wordpress.com
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