Agosto / 2nd Wind Fitness implement Netsuite


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How to redeploy technology resources towards competitive differentiation and business growth.

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  • Agosto / 2nd Wind Fitness implement Netsuite

    1. 1. Leveraging the Business Web Overcoming Today’s Market Challenges with SaaS October 29th 2008
    2. 2. 2nd Wind Exercise Equipment Company Background <ul><li>Company Structure </li></ul><ul><ul><li>Headquarters: Minneapolis, MN </li></ul></ul><ul><ul><li>Revenue Growth: $58MM to Over $100MM in Past Three Years </li></ul></ul><ul><ul><li>5 Revenue Segments </li></ul></ul><ul><ul><li>+300 Employees </li></ul></ul><ul><ul><li>4 Distribution Centers </li></ul></ul><ul><ul><li>4 Commercial Locations </li></ul></ul><ul><ul><li>+100 Retail Stores </li></ul></ul><ul><li>Company Focus </li></ul><ul><ul><li>The Midwest’s Largest Specialty Fitness Dealer of Retail & Commercial Equipment </li></ul></ul>
    3. 3. 2nd Wind Exercise Equipment Business Challenges <ul><li>Absorbing Rapid Growth </li></ul><ul><ul><li>72% Revenue Growth </li></ul></ul><ul><ul><li>40% Headcount Growth </li></ul></ul><ul><ul><li>39% Store Count Growth </li></ul></ul><ul><li>Archaic IT Infrastructure </li></ul><ul><ul><li>POS Built in the late 1990’s </li></ul></ul><ul><ul><li>Peachtree </li></ul></ul><ul><ul><li>Exchange Server/Software Outdated </li></ul></ul><ul><li>Inconsistent Information </li></ul><ul><ul><li>Financial Data </li></ul></ul><ul><ul><li>Operational Data </li></ul></ul>
    4. 4. Software-as-a-Service/On-Demand What is SaaS & On-Demand?
    5. 5. <ul><li>No DSL, Cable Modems, or High Speed Bandwidth in Homes </li></ul><ul><li>56K Dial-Up in Hotels </li></ul><ul><li>Simple HTML Interfaces </li></ul><ul><li>No SmartPhones or MP3/MP4 Players </li></ul><ul><li>No Digital Cameras, USB Keys, or Flash Memory </li></ul><ul><li>No Google… </li></ul>The World in 1999 Bubble, What Bubble?
    6. 6. No Google? Well, at Least Google Beta!
    7. 7. Web Platforms We’ve Had The Consumer Web…
    8. 8. Web Platforms Why Not A Business Web?
    9. 9. My World Today Nothing but Net!
    10. 10. My World Today Nothing but Net!
    11. 11. My World Today Nothing but Net!
    12. 12. My World Today Nothing but Net!
    13. 13. My World Today Nothing but Net!
    14. 14. My World Today Nothing but Net!
    15. 15. My World Today Nothing but Net!
    16. 16. My World Today Nothing but Net!
    17. 17. My World Today Nothing but Net!
    18. 18. My World Today Nothing but Net!
    19. 19. My World Today Nothing but Net!
    20. 20. Your World Tomorrow? Nothing but Net!
    21. 21. Traditional Software On-Demand Software The Future of Business Apps On-Demand <ul><li>Time Consuming </li></ul><ul><li>Expensive </li></ul><ul><li>High Risk </li></ul><ul><li>Complex </li></ul>Old Technology <ul><li>Plug-and-play </li></ul><ul><li>Pay-as-you-go </li></ul><ul><li>Try-before-you-buy </li></ul><ul><li>Easier to implement </li></ul>New Technology
    22. 22. Pass the MS Office Please Alternatives are Vast… eProject Now Daptiv
    23. 23. What Makes SaaS Applications “SaaS”?
    24. 24. Dwellings Single Tenant vs. Multi-Tenant… Multi-Tenant Shared <ul><ul><li>Spend Resources on Innovation </li></ul></ul><ul><ul><li>Business Model Based on Customer Success, Adoption and Service! </li></ul></ul>Microsoft/SAP: Single Tenant Isolated <ul><ul><li>Spend Resources on Individual Maintenance and System Changes </li></ul></ul><ul><ul><li>Business Model Based on Upgrades </li></ul></ul>
    25. 25. <ul><li>Reliability </li></ul><ul><li>Mirrored </li></ul><ul><li>Redundant </li></ul><ul><li>Diverse Network </li></ul><ul><li>99.9% Reliability </li></ul><ul><li>Security </li></ul><ul><li>SAS 70 Type II </li></ul><ul><li>SystTrust Certified </li></ul><ul><li>Secure Data, Network, Facilities </li></ul><ul><li>Performance </li></ul><ul><li>Redundant </li></ul><ul><li>Carrier-Neutral </li></ul><ul><li>Highly Scalable </li></ul><ul><li>< 300 ms/transaction </li></ul><ul><li>Transparency </li></ul><ul><li>Open & Trusted </li></ul><ul><li>Accountable </li></ul><ul><li>Real-time updates </li></ul><ul><li>Real-time uptime reporting </li></ul>Production Main Disk Shadow Disk Back Up Main Disk Shadow Disk Trusted Secure, Reliable Performance…
    26. 26. The Only Thing To Fear… Familiar Analogies… Mattress ATM Online Banking
    27. 27. <ul><li>World-class performance & scalability for any-size business </li></ul><ul><ul><li>Same Features </li></ul></ul><ul><ul><li>Same Performance </li></ul></ul>SOHO SMB Enterprise <ul><ul><li>Same Scalability </li></ul></ul><ul><ul><li>Same Reliability </li></ul></ul><ul><ul><li>Same Global Solution </li></ul></ul>Democratization… An Application for Every Garage!
    28. 28. 2nd Wind’s Challenge Carnac The Magnificent!
    29. 29. 2nd Wind’s Challenge The Business Alignment Model - Linked Goal Setting Company Goal Strategic Objectives Set by Exec Team Set by Exec Team Set by Mgmt Leads And Team Leads Vision/Mission: Clear map to achieving success (BAM) Strategies: pathway to realizing our vision and mission Initiatives: steps to realizing strategies Department Projects Set by Mgmt Leads And Team Leads Tactics: steps to realizing Initiatives Broad Initiatives
    30. 30. <ul><li>Target </li></ul><ul><li>Opportunities </li></ul><ul><li>How to accurately quantify and prioritize revenue opportunities </li></ul><ul><li>Motivate </li></ul><ul><li>People </li></ul><ul><li>How to provide a measurement system that drives the desired behavior </li></ul><ul><li> Justify </li></ul><ul><li>Investment </li></ul><ul><li>How to quantify and evaluate return on investment </li></ul>2nd Wind’s Challenge Align Tactics with Strategy
    31. 31. 2nd Wind’s Challenge The Business Alignment Model
    32. 32. 2nd Wind’s Challenge The Process - Remember the BAM…Carnac? Need to Consolidate Information Need to Send Out KPI Data Daily… Manual Re-entry Finance Understand Impact of Campaign & Advertising We Can’t Afford Stand Alone BI Solutions Marketing Make Decisions Based on KPI’s – Can’t Access All Data in One Place Executive Need to Know Status of Current Project and Their Budgets No Affordable Solution Operations Management Wants KPIs – on Sales Activities Sales
    33. 33. 2nd Wind’s Challenge We Run Our Business on NetSuite & Google
    34. 34. 2nd Wind’s Challenge Simplicity and Diligence I N F R A S T R U C T U R E Google Apps ADP/Other SaaS <ul><li>NetSuite ERP </li></ul><ul><ul><li>Adaptive Planning </li></ul></ul><ul><ul><li>Google Apps </li></ul></ul><ul><ul><li>ADP/Other SaaS </li></ul></ul><ul><li>Simplistic </li></ul><ul><li>Diligent </li></ul>Adaptive Planning
    35. 35. The Path to Greatness Simplicity and Diligence!                   
    36. 36. 2nd Wind’s Challenge Why Did 2nd Wind Choose NetSuite? <ul><li>Perfect Fit </li></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Easy Adoption - Functionality and UI </li></ul></ul><ul><ul><li>All Data Cost Effectively Delivered to Decision Makers </li></ul></ul><ul><ul><li>All Data Cost Effectively in One Place </li></ul></ul><ul><ul><li>Strategic Fit </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>I - H - A - V - G - I </li></ul></ul><ul><ul><li>Minimal Training Required to Get Started </li></ul></ul><ul><ul><li>Now We Understand the Levers of the Business - Daily!! </li></ul></ul><ul><ul><li>With Accuracy Comes Solid Fact Based Business Decisions </li></ul></ul>
    37. 37. Any Questions