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Transcript

  • 1. 2011 Marketing Outreach
  • 2. Offline Marketing
    Create Target Accounts
    Short list of bigger accounts
    You can build relations while working smaller jobs
    Make On-Site Visits & Free Technology Assessments.
    Reach out to Chamber of Commerce, present @ meetings
  • 3. Offline Marketing
  • 4. Offline Marketing
    Local Events
    Create your own!
    Seek local partners to host/promote presentation.
    Chamber? St Vincent – Tech Classes?
    Topics:
    Creating a Web Store for Your Retail Business
    Using Mobile Pay
    Optimizing Report Generation to Save Time & Money
  • 5. Offline Marketing
    Charity Programming Project
    Don’t wait for school project to launch, do one non-profit account and get press exposure
    Pittsburgh TV
    Local Press
    Publish Press Release
  • 6. Online Marketing
    HTML Mailer
    Convert blog posts to emails and send to customer list monthly/bimonthly
    Encourage referrals
    News of Existing Tech
    Offer New Services: Mobile, etc
  • 7. SERPs
  • 8. Online Marketing
    SERPs Part 2
    SERPs love YouTube videos
    Make Short Powerpoint Videos or FlipCam shorts for keywords
    Videos of presentations/webinars
    EZArticles
    Spin Blog Posts/News into EZArticles.
    Good SERP positions and long-tail traffic.
  • 9. Online Marketing
    Google AdWords Campaign
    “Pittsburgh Database” “Pittsburgh MySQL”, relevant queries etc etc.
    Local, low-volume keywords are cost-friendly lead generators
    Google Local Setup with mapping.
    Google Places/Google Boost
  • 10. END