Ethix

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Ethix

  1. 1. 2011 Marketing Outreach<br />
  2. 2. Offline Marketing<br />Create Target Accounts<br />Short list of bigger accounts<br />You can build relations while working smaller jobs<br />Make On-Site Visits & Free Technology Assessments.<br />Reach out to Chamber of Commerce, present @ meetings<br />
  3. 3. Offline Marketing<br />
  4. 4. Offline Marketing<br />Local Events<br />Create your own!<br />Seek local partners to host/promote presentation.<br />Chamber? St Vincent – Tech Classes?<br />Topics:<br />Creating a Web Store for Your Retail Business<br />Using Mobile Pay<br />Optimizing Report Generation to Save Time & Money<br />
  5. 5. Offline Marketing<br />Charity Programming Project<br />Don’t wait for school project to launch, do one non-profit account and get press exposure<br />Pittsburgh TV<br />Local Press<br />Publish Press Release<br />
  6. 6. Online Marketing<br />HTML Mailer<br />Convert blog posts to emails and send to customer list monthly/bimonthly<br />Encourage referrals<br />News of Existing Tech<br />Offer New Services: Mobile, etc<br />
  7. 7. SERPs<br />
  8. 8. Online Marketing<br />SERPs Part 2<br />SERPs love YouTube videos<br />Make Short Powerpoint Videos or FlipCam shorts for keywords<br />Videos of presentations/webinars<br />EZArticles<br />Spin Blog Posts/News into EZArticles. <br />Good SERP positions and long-tail traffic.<br />
  9. 9. Online Marketing<br />Google AdWords Campaign<br />“Pittsburgh Database” “Pittsburgh MySQL”, relevant queries etc etc.<br />Local, low-volume keywords are cost-friendly lead generators<br />Google Local Setup with mapping. <br />Google Places/Google Boost<br />
  10. 10. END<br />

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