Offline Marketing Create Target Accounts Short list of bigger accounts You can build relations while working smaller jobs Make On-Site Visits & Free Technology Assessments. Reach out to Chamber of Commerce, present @ meetings
Offline Marketing Local Events Create your own! Seek local partners to host/promote presentation. Chamber? St Vincent – Tech Classes? Topics: Creating a Web Store for Your Retail Business Using Mobile Pay Optimizing Report Generation to Save Time & Money
Offline Marketing Charity Programming Project Don’t wait for school project to launch, do one non-profit account and get press exposure Pittsburgh TV Local Press Publish Press Release
Online Marketing HTML Mailer Convert blog posts to emails and send to customer list monthly/bimonthly Encourage referrals News of Existing Tech Offer New Services: Mobile, etc
Online Marketing SERPs Part 2 SERPs love YouTube videos Make Short Powerpoint Videos or FlipCam shorts for keywords Videos of presentations/webinars EZArticles Spin Blog Posts/News into EZArticles. Good SERP positions and long-tail traffic.
Online Marketing Google AdWords Campaign “Pittsburgh Database” “Pittsburgh MySQL”, relevant queries etc etc. Local, low-volume keywords are cost-friendly lead generators Google Local Setup with mapping. Google Places/Google Boost