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  1. 1. What is a Blog?A blog is a type of website or part of a website.Usually maintained by an individual with regular entries of commentary, descriptions ofevents, or other material such as graphics or video.Entries are commonly displayed in reverse-chronological order.Most blogs are interactive, allowing visitors to leave comments and even message eachother via widgets on the blogs and it is this interactivity that distinguishes them fromother static websitesA typical blog combines text, images, and links to other blogs, Web pages, and othermedia related to its topic
  2. 2. Why should You blog?
  3. 3. Express Yourself
  4. 4. Market Your Knowledge
  5. 5. Be An Expert
  6. 6. Enhance Your Reputation
  7. 7. Drive Traffic
  8. 8. Open A Dialogue
  9. 9. Building Trust
  10. 10. Stand Out From the Crowd
  11. 11. Collaboration
  12. 12. Help Make Money
  13. 13. Short Break for Questions
  14. 14. How To Blog Even If You Are Not A
  15. 15. Define Your Goals Write down your goals clearly and create your content strategy accordingly• What do you want to gain from your blogging efforts?• Are you hoping to top the search results• Build your product brand• Educate people about what you do or increase your customer base?
  16. 16. The Basics Put your ideas down and create potential titles for blog posts.• The titles will help you form • Ignore fancy language, heavy further ideas on how to vocabulary and high-level structure the rest of your grammar. article. • Write your blog personally, as• Write down a set of bullet though you are drafting an points for each post email to a dear friend.• Write in your own voice • Focus on one bullet point at a time
  17. 17. Choosing a Topic Your Blog should be what you are!• Are you interested in the TOPIC? • What is the competition neglecting?• Is the TOPIC popular • Will you have enough Content?• Is the Topic one that is growing • Do YOU have enough content or shrinking? within YOU as an author? • Do you have access to enough• What competition is there? other sources of content and inspiration?
  18. 18. Test Your Writing • If you are still unable to write, use pictures. • Websites are ranked high by Google because of the images. • Read your posts out loud. • Upload videos. • Spell check your post • May be you can try speech recognition software to speak out your thoughts.
  19. 19. Update, Update and then Update• The blogs that attract the most readers are the ones with frequent updates. If you will be updating your blog on a• As you go about your day, keep the blog in weekly, biweekly, or the back of your mind. monthly basis, try to• Dont be afraid to write about everyday be consistent about activities — Client Complaints and when you add new appreciations, — but dont neglect to talk posts so that your about what youre thinking and feeling. readers know when to catch up. For• Having a co-blogger can take some of the example, you may pressure off, especially if all authors choose to update your contribute regularly. site every Sunday evening.
  20. 20. Connect With Us And Stay Tuned