Social Business Services

Social BusinessEngagement Overview

Service Overview• Requirement Gathering  – Stakeholder interviews – Business/Compe;tor Analysis – Social Background and Experience• Goal‐Se3ng – Metrics and Analy;cs  – Milestones and Sign‐off• Contractor Recrui6ng – Search and Placement• Placement and ICEP Program Delivery – Social Business Primer (KickOff) – Session and Individual Training – Staff measurement (monthly) and goal progress – Results Comparison (increase in baseline for top social performers versus boKom) 2

Project Overview Samples Topic Ac6vity Audience OutputMicro Video Training Content Training: Using lessons  Retail and Auto customers, Call  Mobile and online videos  from YouTube to create habit‐ Center reps, Sales force changing training lessons Tracking system for measuring    post‐viewing results Loca;on Based Service and QR  Claiming Turf: best prac;ce  Brick and Mortar stores, Recrui;ng Training materialsCodes  content for retail loca;ons. Video, webinar, and marke;ng  Coupon and Reten;on strategies  materialsSocial Profile and Social  Individual/Group Training: Social  Sales, Marke;ng, Recrui;ng, Call  Search Engine resultsIntelligence Training  profiles, social training, sales  Center, PR, Customer Service integra;on  Performance above Baseline Social CRMSocial Recrui;ng Social Recrui6ng Workshop: Recrui;ng, retail loca;on  hiring  LinkedIn cer;fica;on Advanced Social Recruiter training and training Sourcing strategies Sourcing classes Mobile recrui;ng

Social Business Projects• Internal Communica6on – Build an employee and customer communica;on infrastructure – Train touchpoints how to be social, rather than do social – Using Hub and Spoke model for social training • Upselling Services – Building  retail social exper;se through sampling – Micro video portals for content training – Social content packages as part of delivery services • New Business Development/Recrui6ng – Training sales and recrui;ng staﬀ on Social CRM 4

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Social Business Services

by Social Media Talent on Apr 12, 2011

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Social Business Services — Presentation Transcript