Impact of Social Media On the Modern Corporation

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

2 comments

+ durbinmedia 5 months ago
I agree with you maverick, but that wasn't the point of the speech.

This group was learning about the impact of social media on their companies and careers. Telling them the borg was coming might have scared them out of their seats.

As for E 2.0 - most companies aren't prepared for this, and it's a slow transition that will take at least a decade to recognize the effects. Implementation could be done, but with a 1-10-90 rule for creation/commenting/lurking, the full impact of a fully operational E2.0 company won't often be realized as long as human beings stay the same.
+ maverickwoman 10 months ago
Hi James, so little focus on how E2.0 is a different paradigm of working....internal adoption of the enterprise equivalent of Ning (like team spaces/ team wikis/ team blogs) has much much greater potential impact to change the organisation's culture and productivity in the long term than a couple of external facing blogs. We see it inside our corporation. But, so few so-called social media experts understand this deep relationship- perhaps because they are not men and woman of the corporation! Social media as a veneer will fail. .

Leonardo PallottaZebra deLuxe, favorited this 4 months ago
Tags socialmedia
msirkin favorited this 4 months ago
Tags socialmedia
Rodrigo Miranda, General Manager at SearchMedia / Demini, favorited this 7 months ago
Warlock Handler, Self employed consultant at My own sweet home, favorited this 7 months ago
Tags social media
Dave Knox, Brand Manager at Procter & Gamble, favorited this 10 months ago

Enterprise 2.0: The Impact of Social Media on the Modern Corporation James Durbin Vice President, Social Media Durbin Media Group
What You’ll Learn ‣ Social Media is a fancy way ‣ Third party sources are of saying friends sharing considered objective, even information when they are not ‣ The Public is looking for ‣ Social Media has two faces information on your - The personal and company outside of professional. Both impact traditional means like job you directly boards, newspapers and company websites ‣ Social Media is a set of tools, not a destination
Deﬁning Social Media ‣ Buzzwords (web 2.0. ‣ Intrusion of Social Media mash-up, UGC, CGM)

+ durbinmedia, 10 months ago