Enterprise 2.0:
The Impact of Social Media on
  the Modern Corporation




            James Durbin
     Vice President, S...
What You’ll Learn

‣   Social Media is a fancy way   ‣   Third party sources are
    of saying friends sharing         con...
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
Impact of Social Media On the Modern Corporation
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Impact of Social Media On the Modern Corporation

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(A clean copy) of the lecture at Wash U for CAIT - this covers the impact of social media on technology, marketing, PR, and recruiting managers.

Published in: Business, News & Politics
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  • I agree with you maverick, but that wasn't the point of the speech.

    This group was learning about the impact of social media on their companies and careers. Telling them the borg was coming might have scared them out of their seats.

    As for E 2.0 - most companies aren't prepared for this, and it's a slow transition that will take at least a decade to recognize the effects. Implementation could be done, but with a 1-10-90 rule for creation/commenting/lurking, the full impact of a fully operational E2.0 company won't often be realized as long as human beings stay the same.
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  • Hi James, so little focus on how E2.0 is a different paradigm of working....internal adoption of the enterprise equivalent of Ning (like team spaces/ team wikis/ team blogs) has much much greater potential impact to change the organisation's culture and productivity in the long term than a couple of external facing blogs. We see it inside our corporation. But, so few so-called social media experts understand this deep relationship- perhaps because they are not men and woman of the corporation! Social media as a veneer will fail. .
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Impact of Social Media On the Modern Corporation

  1. 1. Enterprise 2.0: The Impact of Social Media on the Modern Corporation James Durbin Vice President, Social Media Durbin Media Group
  2. 2. What You’ll Learn ‣ Social Media is a fancy way ‣ Third party sources are of saying friends sharing considered objective, even information when they are not ‣ The Public is looking for ‣ Social Media has two faces information on your - The personal and company outside of professional. Both impact traditional means like job you directly boards, newspapers and company websites ‣ Social Media is a set of tools, not a destination

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