Driving Social Through The Corporation

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A presentation to the Minnesota Recruiter's conference on how Talent Acquisition is uniquely situated to serve as a center of excellence for social business adoption. This is a stand-alone reference document.

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  • Driving Social Through The Corporation

    1. 1. socialmediatalent.com 1
    2. 2. Driving
Social
Through
The
 Organiza9on The
Transi9on
From 
“Doing”
Social
To
“Being”
Social
    3. 3. The
World
Of
Doing
Social• Listening – We
google
our
name
on
occasion – We
pay
for
a
online
service – We
pay
aBen9on
to
the
online
service – Someone
blogs,
and
we
talk
to
them• Crea+ng
Content – We
have
a
Facebook
page! – Someone
blogs
at
our
company – We
pay
a
social
strategy
consultant
to
write
for
us
or
outsource – We
have
YouTube,
Flickr,
and
other
social
networks
linked
to
our
company• Integra+on – Our
marke9ng
department
applies
social
principles
to
digital – Our
PR
department
does
blogger
and
TwiBer
outreach – Social
is
a
magnifier
for
our
messaging• “Engaging” – We
have
a
team
that
looks
for
nega9ve
feedback
and
responds – We
proac9vely
look
for
market
and
data – We
have
a
good
reputa9on
with
social
folks,
or
a
person
who
has
a
good
reputa9on socialmediatalent.com 3
    4. 4. Internal
Network
Analysis59:;9:(!8<=!8:=(>5911?=<5(!<9==8!@9:A(=(>B/</ 589 5.26.2"&$5.77+%,)"&,.%- !"#$%&()*+,-,&,.% /"#$-"%01"23$&,%4 socialmediatalent.com 4
    5. 5. Internal
Network
Analysis/678679:5&;<:57<9=/6))><;/9:;6<<5:?67@9<9=A!;!B>1(",$(C& /56 /0*10*",$&/0223-4",-0% !04-"#&)$(-"&5E1$*,-%$ :9=5<:&9/D>;!;:;6< !"#$%&"(&)"*+$,-.&socialmediatalent.com 5
    6. 6. How
Social
Came
To
Be• I’m
Not
Ge6ng
Valida+on – Smart
people
wanted
to
get
recogni9on – Most
jobs
don’t
give
recogni9on – Write
what
you
know• My
Job
Bores
Me – I’m
beBer
than
what
I’m
doing – There
has
to
be
a
beBer
way
to
do
this• Nothing
Is
Happening,
What’s
Hot? – Moving
up
takes
geWng
no9ced – We’re
trapped,
so
let’s
break
out
the
promo9on
structure – Where
is
the
aBen9on/money
going
in
the
industry? socialmediatalent.com 6
    7. 7. The
World
Of
Being
Social• Listening – Every
person
at
our
company
uses
social
for
their
own
informa9on
 – We
u9lize
a
number
of
metrics
and
alerts
to
monitor
our
reputa9on – We’ve
built
a
communica9on
structure
to
report
nega9ve
informa9on – We’ve
built
a
communica9on
structure
to
report
posi9ve
informa9on• Crea+ng
Content – We
have
teams
that
create
content
based
on
their
need – We
have
clear
policies
in
place
on
what
is
to
be
done
and
by
whom – Outsourced
content
is
connected
to
internal
neworks – We
have
YouTube,
Flickr,
and
other
social
networks
linked
to
our
divisions,
with
back‐up
admins.
• Integra+on – Each
department
is
aware
of
the
impact
of
social
on
their
business
metrics – Social
is
at
the
table
prior
to
launch
of
new
projects – Social
is
a
magnifier
for
our
people• “Engaging” – Communica9on
up
and
down
the
management
chain
 – Our
people
proac9vely
look
for
market
and
data – We
have
a
good
reputa9on
as
a
company
with
the
public socialmediatalent.com 7
    8. 8. How
Recrui9ng
Fits
In• The
Hub
And
Spoke
Model – One
guru,
helping
out
other
departments – Proving
social
business
works,
before
expanding• Becoming
A
Center
Of
Excellence – Get
known
as
the
social
person
in
the
company – Set
model
for
how
to
adapt
and
adopt
• Using
Recruiter
Skills
To
Make
Friends
And
Influence
People – Turning
the
interview
inward – Understanding
how
to
get
to
decision
makers• Driving
Recrui+ng
Further
Into
Your
Company – How
does
business
work?
What
makes
a
successful
company? – Bringing
success
to
your
placements socialmediatalent.com 8
    9. 9. Steps
To
Take• Be
An
Awesome
Social
Recruiter• Make
A
List
Of
Your
Placements
And
Contact
Them – Post‐placement
interview – Discover
what
they’re
challenges
are
in
the
system• Make
A
List
Of
Managers
You’ve
Helped – Pre‐
and
Post‐placement
interview – Determine
the
standard
problems
new
hires
face• Research
Solu+ons – Business
blogs
and
webinars – Asking
social
ques9ons
in
your
interviews• Pitching
Solu+ons
To
the
Decision
Maker – Make
it
about
them,
not
you socialmediatalent.com 9
    10. 10. Tools
You’ll
Need• RSS
Reader• Google
Search• TwiBer
Search• Measuring
Process• Phonesocialmediatalent.com 10
    11. 11. Connect• @smheadhunter• Facebook.com/socialmediatalent• SocialMediaTalent.com socialmediatalent.com 11
    12. 12. socialmediatalent.com 12

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