Driving Social Through The Corporation

socialmediatalent.com 1

Driving Social Through The  Organiza9on The Transi9on From  “Doing” Social To “Being” Social

The World Of Doing Social• Listening – We google our name on occasion – We pay for a online service – We pay aBen9on to the online service – Someone blogs, and we talk to them• Crea+ng Content – We have a Facebook page! – Someone blogs at our company – We pay a social strategy consultant to write for us or outsource – We have YouTube, Flickr, and other social networks linked to our company• Integra+on – Our marke9ng department applies social principles to digital – Our PR department does blogger and TwiBer outreach – Social is a magniﬁer for our messaging• “Engaging” – We have a team that looks for nega9ve feedback and responds – We proac9vely look for market and data – We have a good reputa9on with social folks, or a person who has a good reputa9on socialmediatalent.com 3

Internal Network Analysis59:;9:(!8<=!8:=(>5911?=<5(!<9==8!@9:A(=(>B/</ 589 5.26.2"&$5.77+%,)"&,.%- !"#$%&()*+,-,&,.% /"#$-"%01"23$&,%4 socialmediatalent.com 4

Internal Network Analysis/678679:5&;<:57<9=/6))><;/9:;6<<5:?67@9<9=A!;!B>1(",$(C& /56 /0*10*",$&/0223-4",-0% !04-"#&)$(-"&5E1$*,-%$ :9=5<:&9/D>;!;:;6< !"#$%&"(&)"*+$,-.&socialmediatalent.com 5

How Social Came To Be• I’m Not Ge6ng Valida+on – Smart people wanted to get recogni9on – Most jobs don’t give recogni9on – Write what you know• My Job Bores Me – I’m beBer than what I’m doing – There has to be a beBer way to do this• Nothing Is Happening, What’s Hot? – Moving up takes geWng no9ced – We’re trapped, so let’s break out the promo9on structure – Where is the aBen9on/money going in the industry? socialmediatalent.com 6

The World Of Being Social• Listening – Every person at our company uses social for their own informa9on  – We u9lize a number of metrics and alerts to monitor our reputa9on – We’ve built a communica9on structure to report nega9ve informa9on – We’ve built a communica9on structure to report posi9ve informa9on• Crea+ng Content – We have teams that create content based on their need – We have clear policies in place on what is to be done and by whom – Outsourced content is connected to internal neworks – We have YouTube, Flickr, and other social networks linked to our divisions, with back‐up admins. • Integra+on – Each department is aware of the impact of social on their business metrics – Social is at the table prior to launch of new projects – Social is a magniﬁer for our people• “Engaging” – Communica9on up and down the management chain  – Our people proac9vely look for market and data – We have a good reputa9on as a company with the public socialmediatalent.com 7

How Recrui9ng Fits In• The Hub And Spoke Model – One guru, helping out other departments – Proving social business works, before expanding• Becoming A Center Of Excellence – Get known as the social person in the company – Set model for how to adapt and adopt • Using Recruiter Skills To Make Friends And Inﬂuence People – Turning the interview inward – Understanding how to get to decision makers• Driving Recrui+ng Further Into Your Company – How does business work? What makes a successful company? – Bringing success to your placements socialmediatalent.com 8

Steps To Take• Be An Awesome Social Recruiter• Make A List Of Your Placements And Contact Them – Post‐placement interview – Discover what they’re challenges are in the system• Make A List Of Managers You’ve Helped – Pre‐ and Post‐placement interview – Determine the standard problems new hires face• Research Solu+ons – Business blogs and webinars – Asking social ques9ons in your interviews• Pitching Solu+ons To the Decision Maker – Make it about them, not you socialmediatalent.com 9

Tools You’ll Need• RSS Reader• Google Search• TwiBer Search• Measuring Process• Phonesocialmediatalent.com 10

Connect• @smheadhunter• Facebook.com/socialmediatalent• SocialMediaTalent.com socialmediatalent.com 11

socialmediatalent.com 12

http://www.socialmediaheadhunter.com	1592
http://socialmediaheadhunter.com	194
http://www.mnheadhunter.com	24
http://www.typepad.com	2
http://www.slideshare.net	1
http://www.google.com	1
http://us-w1.rockmelt.com	1

Driving Social Through The Corporation

by Social Media Talent on Apr 13, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 1,815

Statistics

Driving Social Through The Corporation — Presentation Transcript