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Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
Google Analytics Beginners: How to Measure Your Homepage Design
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Google Analytics Beginners: How to Measure Your Homepage Design

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After this presentation, you will understand: …

After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull

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  • 1. Google Analytics Beginners: How to measure your homepage design and success Presented by Emily VonSydow, Project Manager, Bop Design June 3, 2014
  • 2. About Bop Design • Based in San Diego, CA with clients all over the U.S. • Specialize in marketing and web design & development for B2B firms
  • 3. After this presentation, you will understand: • How to use In-Page Analytics • Tactics for identifying cause of high bounce rate • User performance across multiple devices • What changes can be made with the data you pull
  • 4. Before We Begin – Google Analytics Universal
  • 5. What are Sessions and Users? Users are the visitors to your website. Sessions are a group of interactions from all your users within a given time frame on your website. Google defaults the time frame to 30 minutes.
  • 6. In-Page Analytics 2 1
  • 7. In-Page Analytics • Open a new tab and type in your homepage URL • Click within other subpages to view percentages of user clicks When done, click the “Exit” button
  • 8. In-Page Analytics: Questions To Ask • What does the distribution of clicks look like? Are certain pages drawing more clicks than others? • Are your calls to action receiving any clicks? • Are users getting to your “Contact Us” page and other valuable conversion points? Are they able to find those subpages easily? • What services or product pages are users clicking to the most? • Is your website design dated or not communicating your brand’s value proposition? This is subjective, but important to consider.
  • 9. The Bounce Rate
  • 10. What should my bounce rate be? • Depends on the type of landing page: – Homepage? – Product or service page? – Conversion landing page set up for a specific campaign? • And the type of visitor: – Are organic visitors getting what they need from your site? Are you appearing in the right search results? – Is certain referral traffic producing a higher bounce rate? – Are you receiving many mobile visitors, but your website isn’t optimized for that device?
  • 11. Measuring Bounce Rate on the Homepage 2 1 3 Your homepage is the “ / ” – typically in the top five landing pages (if not #1)
  • 12. Measuring Bounce Rate on the Homepage 4 Sort by “Medium” to find what sites are sending users to your homepage 5
  • 13. Measuring Bounce Rate on the Homepage Based on the bounce rate above, see what type of traffic is causing a higher than average bounce rate and how your homepage design, copy and development impacts it.
  • 14. Mobile & Tablet Users to the Homepage 2 1 3
  • 15. Mobile & Tablet Users to the Homepage 4
  • 16. Mobile & Tablet Users to the Homepage If mobile and tablet visits have a higher than average bounce rate and make up 25% of your traffic or more, consider responsive web design.
  • 17. Homepage Results & Tactics to Consider • “Google / Organic” users have high bounce rate – Solution: SEO. Ensure your website is appearing for the right search results. • Referral traffic is creating a high bounce rate – Solution: Focus your time on the referral sites that are sending the most valuable traffic. • Conversion elements like calls to action or contact forms aren’t accessible – Solution: Refresh your web design so it draws visitors in and keeps them engaged. • Mobile and tablet visitors aren’t engaged – Solution: Consider responsive design if mobile visits are 25% or more to a website. And most importantly…
  • 18. Know your website load speed! For your website visitors, seconds matter! Source: KISSMetrics, http://blog.kissmetrics.com/loading-time/
  • 19. Know your website load speed! Find your load speed with any of these free sites: – Pingdom (http://tools.pingdom.com/fpt/) – Google Page Speed (http://developers.google.com/speed/pagespeed/insights/) – Page Scoring (http://www.pagescoring.com/website-speed- test/) • If your load speed is higher than five seconds, hire a developer to examine your site and make recommendations
  • 20. Found our presentation helpful? Visit our website for more free resources: www.bopdesign.com Find us on:

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