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Google Analytics Beginners: How to Measure Your Business Blog Performance
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Google Analytics Beginners: How to Measure Your Business Blog Performance

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Measurement of a brand’s blog and what to do with that data is a difficult challenge for many new to content marketing. In this webinar, learn how to capture the following data and the actionable …

Measurement of a brand’s blog and what to do with that data is a difficult challenge for many new to content marketing. In this webinar, learn how to capture the following data and the actionable changes you can make to an established business blog:

- Determine what types of posts are drawing the most page views
- Evaluate referral and social sources to measure distribution success
- Measure distribution channels and fine tune social sharing

Published in Marketing , Technology , Business
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  • 1. Google Analytics for Beginners: How to Measure Your Business Blog PRESENTED BY
  • 2. What You’ll Learn • Measure blog performance against your overall website • Determine what types of posts are drawing the most pageviews • Evaluate referral and social sources to measure distribution success Google Analytics for Beginners2
  • 3. First, what do you want to achieve? • Drive traffic? • Optimize for search engine ranking? • Feed your social media accounts? • Make company announcements? • Provide valuable content to current clients? • Aid the sales process? All are possible, but prioritize your goals! Google Analytics for Beginners3
  • 4. Second, think of the types of blog posts that will achieve those goals • Subject matter expertise and education • Your industry outlook • Product and service reviews • Solutions to common client problems • How-to’s and lists • News updates • Commentary / Op-Ed Google Analytics for Beginners4
  • 5. The Blog vs. The Website Examine how your blog post performs against other popular pages on your website across sessions, pages/session and average session duration. Google Analytics for Beginners5 2 1
  • 6. Google Analytics for Beginners6 Accessing General Blog Data Advance search for “blog” or keyword that is the beginning of your URL path to filter out any other pages (e.g. homepage, service pages, contact us page) 2 1 3
  • 7. Google Analytics for Beginners7 General Blog Data – What To Measure 1. Unique Pageviews – total number of times a blog post has been viewed in a time frame 2. Average time on page – good indicator of full page reads 1 2
  • 8. Google Analytics for Beginners8 Accessing General Blog Data, cont. Advance search for “blog” or keyword that is the beginning of your URL path to filter out any other pages (e.g. homepage, service pages, contact us page) 2 1 3
  • 9. Google Analytics for Beginners9 General Blog Data – What To Measure, cont. 1. Pages/Session – how many visitors go to other pages after reading a blog post 1
  • 10. Google Analytics for Beginners10 Measuring Social Referrals Select a specific social network to see what links are being shared. 2 1 3
  • 11. Google Analytics for Beginners11 Measuring Social Referrals See your most shared social media links in a specific social platform (this example: Twitter). Compare what posts are most shared across platforms and determine if there are topics/themes that align better depending on the social network. 4
  • 12. www.BopDesign.com | 619.330.0730 Found our presentation helpful? Visit our blog for more free marketing insights. 12