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safe sex

  1. 2. Describe ways in which consumer media habits are changing <ul><li>Change in Partners Allowing for personal satisfaction </li></ul><ul><li>More Pay Per View Adult channels </li></ul><ul><li>Behavioural Change </li></ul><ul><li>Gossip over coffee with girl friends. Comparing sexual escapades </li></ul>
  2. 3. How brand development differs from direct response <ul><li>Brand development- reminding people of the brand, or get the brand well known, where as direct response- is making a sale </li></ul>
  3. 4. Define major branding concepts <ul><li>Differentiating from competitors eg. Flavoured condom or glow in the dark </li></ul><ul><li>Pricing </li></ul><ul><li>Quality of the product </li></ul>
  4. 6. What techniques are marketers using online to build and reinforce brands <ul><li>Advertising – example…MySpace, Face book, porn sites etc. </li></ul><ul><li>Subscription to brands allows marketers to send e-mails to reinforce their brands </li></ul>
  5. 7. List the major customer acquisition techniques, both online and offline <ul><li>Online </li></ul><ul><ul><li>Email promotions </li></ul></ul><ul><ul><li>Online advertising </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><li>Offline </li></ul><ul><ul><li>Affiliated programs </li></ul></ul><ul><ul><li>Portal deals </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul>
  6. 9. Give examples of major online advertising formats <ul><li>Banners and buttons </li></ul><ul><li>Rectangles and pop ups </li></ul><ul><li>Sky scrapers </li></ul>
  7. 11. What is ad serving? <ul><li>The process of supplying advertising elements while a page is loading on a user’s browser. Ads are served by an advertising network and are placed on the basis of user profiles </li></ul>
  8. 12. Describe the two techniques used to improve the targeting of online ads <ul><li>Contextual advertising </li></ul><ul><ul><li>Ads that are displayed based on the content being viewed at the same time </li></ul></ul><ul><li>Behavioural advertising </li></ul><ul><ul><li>advertising displayed on the basis of anonymous internet user profiles </li></ul></ul>
  9. 13. reference <ul><li>http://www.orlandoweekly.com/blog/images/safe_sex.gif </li></ul><ul><li>http://webspace.webring.com/people/jn/noquarter/ANIM/safe.jpg </li></ul><ul><li>http://2.bp.blogspot.com/_YRlF1CfSz58/RsvutHxUvnI/AAAAAAAAAFo/fPtcueuTUBk/s400/safe+sex+play+safe.JPG </li></ul><ul><li>http://n1.cdn.spikedhumor.com/1/411000/96786_french_aids.jpg </li></ul>

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