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Bla Final

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A ppt for our block assignment about cultural differences shown in advertisement.

A ppt for our block assignment about cultural differences shown in advertisement.

Published in: Business, Technology

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  • We have prepared a presentation of beer advertisments-two dutch ones and one german one-which reflect cultural values.
  • Transcript

    • 1. Block assignment 1: Integrated Assignment Cultures in Images, Images in Cultures Intercultural Text Analysis Beer Advertisments in Germany and The Netherlands by Nienke Kruit and Hannah Lambeck
    • 2. Dutch culture
      • more linear
      • more experience
      • more doing
      • more sequential
      by Nienke Kruit and Hannah Lambeck
    • 3. Dutch culture
      • low context
      • result orientated
      • inner/outer directed
      • individualistic
      by Nienke Kruit and Hannah Lambeck
    • 4. German culture
      • more experience
      • more linear
      • more sequential
      • more monochronic
      • more nature dominating
      • inner/outer directed
      by Nienke Kruit and Hannah Lambeck
    • 5. German culture
      • more individualistic
      • more monochronic
      • more doing
      • more result-orientated
      • more low-context
      by Nienke Kruit and Hannah Lambeck
    • 6.  
    • 7. Analyzing the Dutch commercials
      • low context
      • result orientated
      • inner/outer directed
      • It is not only appealing to the Dutch culture but also to other cultures represented in the Netherlands
      by Nienke Kruit and Hannah Lambeck
    • 8. by Nienke Kruit and Hannah Lambeck
    • 9. Analyzing the Dutch commercials
      • individualistic
      • low context
      • result orientated
      • inner/outer directed
      • it is appealing to the Dutch culture because it shows an innovation
      by Nienke Kruit and Hannah Lambeck
    • 10. by Nienke Kruit and Hannah Lambeck
    • 11. analyzing the German commercial
      • setting represents subculture
      • more low-context
      • quality
      • delight, vitality
      • confidence: doing (trust in own skills)
      by Nienke Kruit and Hannah Lambeck
    • 12.
      • generally result-orientated, but tendency to relationship-orientation in subculture
      • slogan: translation difficulties due to cultural and linguistic differences („at home“)
      • appeals mainly to Southern subculture and beer drinking people, hence not to me
      analyzing the German commercial by Nienke Kruit and Hannah Lambeck
    • 13. comparison
      • similar: both Northern European
      • large-scale societies
      • low-context
      • individualistic
      • slight difference: doing vs. being
      • quality of result vs. accomplishing
      by Nienke Kruit and Hannah Lambeck
    • 14. adapting the amstel commercials to German culture
      • synchronising
      • no change needed for young audience
      • focus on quality for broad audience
      by Nienke Kruit and Hannah Lambeck
    • 15. adapting Erdinger commercial to Dutch culture
      • synchronise or subtitle
      • explain why the product is special
      • change the setting
      by Nienke Kruit and Hannah Lambeck
    • 16. The End by Nienke Kruit and Hannah Lambeck