StarbucksHoward Schultz: Building Starbucks Community
Starbucks Basic Facts      20056.4 B USD+ 10.200 stores   37 countries   115.000 partners                                 ...
How did Starbucks get here?I Dream big dreams
How did Starbucks get here?                               Create coffee bars where                               drinking ...
How did Starbucks get here?The Goal“to serve a great cup of coffee building a company with soul” leaves              World...
Who is Howard Schultz?     Howard     Schultz
What made Starbucks what it is today?
What made Starbucks what it is today?                  partners                  Howard                  Schultz’         ...
What makes Howard Schultz a great Leader?•   Inspirational•   Innovator•   Entrepreneur•   Passionate•   Cares•   Motivato...
Quote        Howard Schultz“Dont be threatened by people smarter than you. Compromise anything but your core values. Seek ...
What made Starbucks what it is today?             equality               Our      welfarelistening             Partners   ...
Starbucks experience
“Establish Starbucks as premier purveyor of the finest coffee in the world          while maintaining our uncompromising p...
What about in Portugal?                          ?
Examples in Portugal      Delta                        Rui Nabeiro        Delta Cafés“Um cliente um amigo”
Examples in Portugal       Montepio                                            510.000               Montepio“Defendemos u...
Starbucks Memo         2007“Watering down of the Starbucks experience”“No longer reflecting the passion our partners feel ...
Starbucks        In 2008                  “Starbucks added stores too quickly, focused too much 42%  2007                 ...
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”                         Ou...
Starbucks      In 201111.7 B USD+ 17.000 stores   55 countries   149.000 partners                                         ...
How Starbucks fought for its lifewithout losing its soul?
Starbucks v7
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Starbucks v7

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  • Procurar comparações
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  • Starbucks v7

    1. 1. StarbucksHoward Schultz: Building Starbucks Community
    2. 2. Starbucks Basic Facts 20056.4 B USD+ 10.200 stores 37 countries 115.000 partners 22% per year +2 Since 1987 China
    3. 3. How did Starbucks get here?I Dream big dreams
    4. 4. How did Starbucks get here? Create coffee bars where drinking coffee was part of a social experience Howard SchultzFirst Store 1st visit Joins Starbucks1971 1981 1982
    5. 5. How did Starbucks get here?The Goal“to serve a great cup of coffee building a company with soul” leaves World’s TopStarbucks Coffee Retailer 1985 20Buys3.8M USD 1 store 1987
    6. 6. Who is Howard Schultz? Howard Schultz
    7. 7. What made Starbucks what it is today?
    8. 8. What made Starbucks what it is today? partners Howard Schultz’ Vision coffee community
    9. 9. What makes Howard Schultz a great Leader?• Inspirational• Innovator• Entrepreneur• Passionate• Cares• Motivator• Open• “Hands on”• Trustworthy• Humble
    10. 10. Quote Howard Schultz“Dont be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters.”
    11. 11. What made Starbucks what it is today? equality Our welfarelistening Partners benefits training Our Community Our Coffee
    12. 12. Starbucks experience
    13. 13. “Establish Starbucks as premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”Great Work EnvironmentEmbrace DiversityStandards of ExcellenceSatisfied CustomersContribute to CommunitiesProfitability is Essential
    14. 14. What about in Portugal? ?
    15. 15. Examples in Portugal Delta Rui Nabeiro Delta Cafés“Um cliente um amigo”
    16. 16. Examples in Portugal Montepio 510.000 Montepio“Defendemos um crescimento inteligente, baseado no conhecimento e na inovação; um crescimento sustentável, assente na gestão adequada de recursos; e um crescimento integrador, que garanta emprego, coesão económica e social.”
    17. 17. Starbucks Memo 2007“Watering down of the Starbucks experience”“No longer reflecting the passion our partners feel about our coffee”
    18. 18. Starbucks In 2008 “Starbucks added stores too quickly, focused too much 42% 2007 on speeding up lines and reducing costs than keeping customers happy.”In 2008 Howard Schultz was again appointed CEO 20087100 3,5 hours 2 years
    19. 19. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Our CoffeeOur partners Our customers Our shareholders Our stores Our neighborhood
    20. 20. Starbucks In 201111.7 B USD+ 17.000 stores 55 countries 149.000 partners 6200 +10.800 USA
    21. 21. How Starbucks fought for its lifewithout losing its soul?
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