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  • 1. Jessica Brondo Founder & CEO @EdgeCollegePrep Global Entrepreneur AwardBusiness Plan Competition Runners UpGlobal Entrepreneur Program Fall 2012 “Vintage”
  • 2. 1. Traction: Edge The Edge launched on December 9, 2005. In the past 6.5 years, we’ve: Launched 5international offices Helped over 2000 in-person clients: ALL accepted by 1 of their top 3 schools 3000 students using SAT/ACT Edge and 20 schools pre-purchased for fall Average score improvement: 100 points (SAT) and 1 point (ACT) for every 10 hours of Prep 1 *Have been featured in the above media outlets
  • 3. 2. Founder Background Jessica Brondo, Founder & CEO • Princeton graduate, Woodrow Wilson School of Public Policy and International Affairs, Class of 2004 • Perfect SAT scores; teaching SAT and ACT prep for over 10 years • Member of National Association of College Admissions Counselors and Overseas Association of College Admissions Counselors • Student achieved highest score improvement EVER on ACT: 14 points • Women with Wings recipient, 2004: top 25 most influential women at Princeton (students, faculty, and staff); Susan M. Huffman Senior Thesis prize for best thesis; Named top 50 Women in Business, Long Island Business News 2
  • 4. 3. Problem A) More students than ever before are applying to college, BUT the number of seats for incoming freshman has not increased at a proportional rate (especially at the top universities) B) Acceptance rates are dropping by close to 10% each YEAR C) Test scores on the SAT and ACT are at their lowest in decades D) International students are the fastest growing segment & NONE of the top test prep companies are catering to them well E) ALL OF THE ABOVE 3
  • 5. 4. Proven Solution  Proven materials and teaching methods utilized for 6.5 years by Manhattan, London, and Latin America’s elite  Now available online and through our iPhone app for a fraction of the cost  Students have access to over 1000 videos of Edge Founder, Jessica Brondo, teaching lessons, techniques, and explanations for EVERY question (800+) in the course) **Her tutoring rate is $500/hour**  ONLY online course to combine SAT AND ACT prep  Synchronizes with REAL SATs and ACTs (not gimmicky tests used by other co)  ONLY company to combine test prep AND admissions counseling 4
  • 6. 5. Integrated Solution 5  4-Hour Live Online SAT Class with Certified Instructor  Full 30-Day Access to The Edge in College Prep Online Course  Custom Diagnostic Reports  Exercises and Exams  Exclusive SAT Study Manual  Supplemental Private Tutoring Available  Small Class Sizes  Supported by Professional staff  Negotiated Rate partner program students
  • 7. 6. Student Success 6 EdgePrepLive Live Online Class •Students register online •Student attends 4-hour live, online class led by certified SAT/ACT Instructor •Custom student-centric plan assigned Instructor Assigns Curriculum •Established by a point-gain goal, students are presented with a full 30-day prep curriculum, tailored for either the SAT or ACT exam. •Award-winning curriculum typically adds 100 SAT points for every 10 hours. Custom Prep Curriculum •EdgePrepLive instructors monitor student performance •Instructors check in with students, answering questions and ensuring that students are completing coursework to plan
  • 8. 7. Partner Program Integration 7 Jessica Brondo Founder & CEO @EdgeCollegePrep Ryan Duques Founder & Managing Partner @TutaPoint  Negotiated Discounted Rate for partner program Students  Marketing Referral Fee Paid to partners  Re-Branding of Course Option with Direct URL for Students  Service Options Available