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Convenience

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The enormous volume of farm-level data growers now handle—from new precision...

The enormous volume of farm-level data growers now handle—from new precision
ag technologies as well as from traditional information sources—can be unwieldy
and disconnected. Effectively using the data requires the ability to compile and
analyze it to make insightful decisions.

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    Convenience Convenience Document Transcript

    • CONVENIENCE The enormous volume of farm-level data growers now handle—from new precision ag technologies as well as from traditional information sources—can be unwieldy and disconnected. Effectively using the data requires the ability to compile and analyze it to make insightful decisions. Device Ownership from 2011–2013 1 -21% -6% +106% On average, approximately 60% of growers access the Internet as part of their farming operations at least once a day. +257% 1 Growth of precision technology offerings over time 39.2% % of respondents 40% 34.5% 20.1% 17.5% 16.1% 10% 18.0% 7.8% 20.3% 20.3% 30.3% 19.6% 10.6% 20.5% 13.4% 9.2% 5.5% 6.2% 4.1% 3.6% 5.6% 5.1% 2005 2006 2007 31.6% 30.0% 26.8 % 19.1% 2004 0% 30.4% 2005 28.3% 30% 20% 2 Satellite/aerial imagery for internal use 15.8% 13.3% 10.9% Soil electrical conductivity mapping 12.3% GPS for logistics 8.2% 2008 Field mapping (GIS) for legal/billing/insurance 2009 2011 2013 2013 Base: 171 1. Device ownership and Internet usage as reported by growers with 250+ corn acres based on study completed by Pioneer. 2. Jacqueline K. Holland, Dr. Bruce Erickson, and David A. Widmar, “2013 Precision Agricultural Services Dealership Survey Results,” November 2013, 26–27. PROFITABILITY Commodity prices are softening, input costs are on the rise and access to land is a key concern. To stay competitive, growers must closely manage their operations to get the most out of every resource. U.S. agriculture land, acres in millions 1 Primary grower input costs 2 0% 232 234 Land 35% Machinery 19% Seed, Chemicals, etc.