Traffic jeet, How to get traffic

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  • 1. How to get traffic Mytoolspro.com http://mytoolspro.com/traffic-jeet-2-0-suitereviews-2/
  • 2. Online marketing: TCEI-model TRAFFIC CONVERSIO N EXCELLENCE INNOVATIO N
  • 3. Remember conversion rate? Most important thing of all? Nope… No traffic, no conversion…
  • 4. Today: Traffic What is traffic? What are the main sources? How to get traffic? Is it free? What can you pay for traffic? Some handy tools for your projects!
  • 5. Analytics & Traffic
  • 6. How to get traffic? Direct traffic Referring sites Search engines
  • 7. Direct traffic Good URL Brand recognition & preference Word-of-mouth (tell-a-friend) Offline advertising Promotions PR Repeat visitors E-mailings Satisfied customers
  • 8. Is direct traffic free?
  • 9. Referring sites Incomming links Own sites External sites Free Paid Trade PR Banners Affiliates
  • 10. Paying for referral traffic  CPM- 1000 views  CPC - click  CPL - lead  CPA - conversion  Revenue share (€ 0,50 - € 25,00) (€ 0,10 - € 10,00) (€ 1,00 - € 250,00) (€ 5,00 - € 500,00) (5% - 50%)
  • 11. Search engines
  • 12. Being nr 1….
  • 13. How to be up there? SEO - Organic SEA - Paid Search engine optimization Search engine advertising Free Is it? Takes time to build How to do it? Costs money Does it? Start inmediately How to do it? On site optimization Choose KeyWords to target Write tekst with KW Get incomming links Link label Optimize landing page conversion Choose keywords Write great ads Manage and optimize actively Optimize title/description
  • 14. Organic vs Paid
  • 15. Title/description: get the click!
  • 16. How much to pay for a visitor?
  • 17. How much potential traffic?  Google insight:  http://www.google.com/insights/search/  Compare volume  Seasonality  Google Adwords  http://adwords.google.com  Volume per Keyword  Cost per click  Check the long tail
  • 18. Important questions to answer!  How much traffic is there?  How will you get traffic?  What’s your plan?  Direct visitors  Repeat visitors  Referral  Search engines  SEO  SEA  What will traffic cost you?  How will you make money on your traffic?
  • 19. Course structure 1. Introduction 2. Conversion 3. Traffic 4. Excellence 5. Innovation 6. Statistics 7.Your presentations!
  • 20. Required reading this week  Video: http://www.compassonlinemarketing.nl/blog/excellence/h oe-een-start-up-winstgevend-werd-door-slimmer-werken/  Diagram: http://www.compassonlinemarketing.nl/wpcontent/uploads/Schermafbeelding-2011-07-25-om08.35.03.png
  • 21. Contact me José J. Cabrera y Charro jose.cabrera@hu.nl Office 2.94 (sporadically) 06 5395 2422 http://nl.linkedin.com/in/josejaviercabreraycharro http://www.compassonlinemarketing.nl/blog