How to get traffic
Mytoolspro.com
http://mytoolspro.com/traffic-jeet-2-0-suitereviews-2/
Online marketing: TCEI-model

TRAFFIC

CONVERSIO
N

EXCELLENCE

INNOVATIO
N
Remember conversion rate?
Most important thing of all?
Nope…
No traffic, no conversion…
Today: Traffic
What is traffic?
What are the main sources?
How to get traffic?
Is it free?
What can you pay for traffic?
S...
Analytics & Traffic
How to get traffic?
Direct traffic
Referring sites
Search engines
Direct traffic
Good URL
Brand recognition & preference
Word-of-mouth (tell-a-friend)
Offline advertising
Promotions
PR
Rep...
Is direct traffic free?
Referring sites
Incomming links
Own sites
External sites
Free
Paid
Trade
PR

Banners
Affiliates
Paying for referral traffic
 CPM- 1000 views
 CPC - click
 CPL - lead
 CPA - conversion
 Revenue share

(€ 0,50 - € 2...
Search engines
Being nr 1….
How to be up there?
SEO - Organic

SEA - Paid

Search engine optimization

Search engine advertising

Free
Is it?
Takes ti...
Organic vs Paid
Title/description: get the click!
How much to pay for a visitor?
How much potential traffic?
 Google insight:
 http://www.google.com/insights/search/
 Compare volume
 Seasonality

 G...
Important questions to answer!
 How much traffic is there?
 How will you get traffic?
 What’s your plan?
 Direct visit...
Course structure
1. Introduction
2. Conversion
3. Traffic
4. Excellence
5. Innovation
6. Statistics
7.Your presentations!
Required reading this week
 Video:

http://www.compassonlinemarketing.nl/blog/excellence/h
oe-een-start-up-winstgevend-we...
Contact me
José J. Cabrera y Charro
jose.cabrera@hu.nl

Office 2.94 (sporadically)
06 5395 2422
http://nl.linkedin.com/in/...
Upcoming SlideShare
Loading in …5
×

Traffic jeet, How to get traffic

98
-1

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
98
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Traffic jeet, How to get traffic

  1. 1. How to get traffic Mytoolspro.com http://mytoolspro.com/traffic-jeet-2-0-suitereviews-2/
  2. 2. Online marketing: TCEI-model TRAFFIC CONVERSIO N EXCELLENCE INNOVATIO N
  3. 3. Remember conversion rate? Most important thing of all? Nope… No traffic, no conversion…
  4. 4. Today: Traffic What is traffic? What are the main sources? How to get traffic? Is it free? What can you pay for traffic? Some handy tools for your projects!
  5. 5. Analytics & Traffic
  6. 6. How to get traffic? Direct traffic Referring sites Search engines
  7. 7. Direct traffic Good URL Brand recognition & preference Word-of-mouth (tell-a-friend) Offline advertising Promotions PR Repeat visitors E-mailings Satisfied customers
  8. 8. Is direct traffic free?
  9. 9. Referring sites Incomming links Own sites External sites Free Paid Trade PR Banners Affiliates
  10. 10. Paying for referral traffic  CPM- 1000 views  CPC - click  CPL - lead  CPA - conversion  Revenue share (€ 0,50 - € 25,00) (€ 0,10 - € 10,00) (€ 1,00 - € 250,00) (€ 5,00 - € 500,00) (5% - 50%)
  11. 11. Search engines
  12. 12. Being nr 1….
  13. 13. How to be up there? SEO - Organic SEA - Paid Search engine optimization Search engine advertising Free Is it? Takes time to build How to do it? Costs money Does it? Start inmediately How to do it? On site optimization Choose KeyWords to target Write tekst with KW Get incomming links Link label Optimize landing page conversion Choose keywords Write great ads Manage and optimize actively Optimize title/description
  14. 14. Organic vs Paid
  15. 15. Title/description: get the click!
  16. 16. How much to pay for a visitor?
  17. 17. How much potential traffic?  Google insight:  http://www.google.com/insights/search/  Compare volume  Seasonality  Google Adwords  http://adwords.google.com  Volume per Keyword  Cost per click  Check the long tail
  18. 18. Important questions to answer!  How much traffic is there?  How will you get traffic?  What’s your plan?  Direct visitors  Repeat visitors  Referral  Search engines  SEO  SEA  What will traffic cost you?  How will you make money on your traffic?
  19. 19. Course structure 1. Introduction 2. Conversion 3. Traffic 4. Excellence 5. Innovation 6. Statistics 7.Your presentations!
  20. 20. Required reading this week  Video: http://www.compassonlinemarketing.nl/blog/excellence/h oe-een-start-up-winstgevend-werd-door-slimmer-werken/  Diagram: http://www.compassonlinemarketing.nl/wpcontent/uploads/Schermafbeelding-2011-07-25-om08.35.03.png
  21. 21. Contact me José J. Cabrera y Charro jose.cabrera@hu.nl Office 2.94 (sporadically) 06 5395 2422 http://nl.linkedin.com/in/josejaviercabreraycharro http://www.compassonlinemarketing.nl/blog
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×