Halvorson Keynote - Banging the Big Drums!

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Keynote Presentation at Web Content 2010 by Kristina Halvorson

Keynote Presentation at Web Content 2010 by Kristina Halvorson

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  • 1. BANGING THE BIG DRUMS Kristina Halvorson, Brain Traffic Web Content Conference | 06.08.2010
  • 2. #wcconf @halvorson
  • 3. THE CONTENT PROBLEM
  • 4. SKILLSET.ORG Business   Analyst   Project   Interac9on   Produc9on   Manager   Designer   Assistant   Account   Visual     Producer   Manager   Designer   New   Web  Analyst   Informa9on   Developer   Business   Architect   Developer   Content   Usability   Strategist   Specialist   Programmer   SEO   Technical   Specialist   Assistant   Server   Web  Editor   Admin   Web  Writer  
  • 5. http://www.mollystevens.com/portfolio.html
  • 6. http://en.wikipedia.org/wiki/Concept_map
  • 7. SKILLSET.ORG Business   Analyst   User   Project   Produc9on   Experience   Manager   Assistant   Architect   Account   Producer   Designer   Manager   New   Web  Analyst   Informa9on   Business   Developer   Architect   Developer   Programmer   Technical   Assistant   Server   Admin   Web  Writer  
  • 8. LIES WE TELL OURSELVES.
  • 9. THIS IS COPYWRITING.
  • 10. THIS IS CONTENT. •  Audit •  Analyze •  Strategize •  Categorize •  Structure •  Create •  Review •  Approve •  Publish •  Update •  Archive
  • 11. 1995-2007: SPARKS
  • 12. 2007: IGNITION
  • 13. 2008: RUNWAY
  • 14. 2009: TAKEOFF
  • 15. h"p://wwh"p://www.flickr.com/photos/keithinstone/3390456937/in/ photostream/   /  
  • 16. 2010: FLYING HIGH
  • 17. BANGING YOUR BIG DRUM
  • 18. “ Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders. — Richard J. Ingram
  • 19. CONVERSATION
  • 20. CASE STUDIES
  • 21. CONFLICT
  • 22. COMMUNITY
  • 23. h"p://www.flickr.com/photos/cambodia4kidsorg/2251184710/  
  • 24. h"p://www.flickr.com/photos/markhillary/370268513/  
  • 25. h"p://www.flickr.com/photos/pinguino/4081421885/  
  • 26. CONTRIBUTE
  • 27. EVERYONE ELSE C O N T E N T S T R AT EGY http://www.flickr.com/photos/bensutherland/246414130/ YOU
  • 28. 2011-BEYOND: BLUE SKY
  • 29. THANK YOU. e kristina@braintraffic.com w braintraffic.com contentstrategy.com t @halvorson