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Mobile media is hot, but for most businesses the reality is far more complicated than a catchy iPhone ad. Before they can reap the rewards, organizations face critical design decisions, tough technolog...

Mobile media is hot, but for most businesses the reality is far more complicated than a catchy iPhone ad. Before they can reap the rewards, organizations face critical design decisions, tough technology choices, and strategic questions about content and business processes. In this two-part session, Karen McGrane and Jeff Eaton will guide attendees through the most pressing questions organizations are facing -- and share the hard lessons learned by other teams.