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@DUO : How to Create a Content Optimized Website
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@DUO : How to Create a Content Optimized Website

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Transcript

  • 1. @DUO How to Create a Content Optimized Website
  • 2. Your Presenters Ariel Upton Marketing Coordinator, Duo Consulting @arielupton | LinkedIn - Favorite inbound marketing tool | A/B Testing - Writes blog posts during my bike ride to work - Currently recording my first album Ashley Kelnhofer Marketing Coordinator, Cloudbakers @ashleykelnhofer | LinkedIn - Favorite inbound marketing tool | CTA - Taking notes in Google Keep is my secret to staying organized - I just visited paris for the first time last month
  • 3. WHAT IS CONTENT OPTIMIZATION?
  • 4. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  • 5. SPECIFIC CONTENT LANDING PAGES - EBOOKS - BLOGS
  • 6. SPECIFIC PERSON INDIVIDUAL BUYER PERSONAS
  • 7. SPECIFIC TIME WHAT STAGE IN BUYING CYCLE ARE THEY?
  • 8. THERE IS NO SUCH THING AS RANDOM CONTENT.
  • 9. WHAT DOES OPTIMIZED CONTENT LOOK LIKE?
  • 10. MODCLOTH
  • 11. URBANBOUND
  • 12. HUBSPOT
  • 13. CONTENT OPTIMIZATION DOESN’T LOOK LIKE...
  • 14. DUO CONSULTING
  • 15. CLOUDBAKERS
  • 16. WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED SITE OF YOUR DREAMS?
  • 17. LET’S PLAY | CONTENT KINGDOM
  • 18. HURDLE # 1 DO YOU HAVE THE RIGHT RESOURCES TO CREATE SPECIFIC CONTENT?
  • 19. HURDLE # 2 ARE YOU CREATING SPECIFIC CONTENT FOR SPECIFIC PEOPLE?
  • 20. HURDLE # 3 DO YOU HAVE SPECIFIC OFFERS AND PROMOTIONS?
  • 21. HURDLE # 4 DOES YOUR SITE HAVE CLEAR CALLS-TO-ACTION?
  • 22. HURDLE # 5 DO YOU HAVE A WORKFLOW?
  • 23. LET’S PLAY | CONTENT KINGDOM
  • 24. OPTIMIZATION RELIES ON SPECIFICITY.
  • 25. WHY IS IT IMPORTANT
  • 26. PEOPLE PEOPLE WANT TO FEEL LIKEWANT TO PEOPLE. FEEL LIKE PEOPLE.
  • 27. DON’T BE CREEPY.
  • 28. USE YOUR INTEL TO CREATE THE BEST USER EXPERIENCE
  • 29. HOW CAN INBOUND HELP
  • 30. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  • 31. KEYWORDS
  • 32. BLOG
  • 33. CALLS TO ACTION
  • 34. FORMS
  • 35. LANDING PAGES
  • 36. LANDING PAGES
  • 37. Duo Consulting is a web development agency changing the way organizations market and communicate online. We believe in open | open book, open source, open minds. We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.
  • 38. CLOUDBAKERS SLIDE
  • 39. @DUO How to Create a Content Optimized Website

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