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First things first: get your message right
 

First things first: get your message right

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Checkins, photo tagging, virtual wallets--with all the expected attributes of a mobile experience, content strategy can seem like an afterthought as you chart a path to consumer engagement. But when ...

Checkins, photo tagging, virtual wallets--with all the expected attributes of a mobile experience, content strategy can seem like an afterthought as you chart a path to consumer engagement. But when every word counts, consistency, messaging, and editorial strategy matter most. First things first: get your message right. We'll discuss how to prioritize communication goals to kick off the content strategy process, no matter the screen on which you're planning to communicate.

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  • This addresses people/agents and time
  • This addresses people/agents and time
  • ID conflicting priorities because users have no time to navigate them
  • These differ from the brand values, which speak more to the company
  • These differ from the brand values, which speak more to the company
  • Prioritized and translated for action (actionable)

First things first: get your message right First things first: get your message right Presentation Transcript