Enterprise Social Network Primer White Paper

1,328 views

Published on

Most people who work in today’s enterprise business environment have better and more efficient tools to collaborate with their friends (Facebook, Tumblr, Instagram, Foursquare) and business connections (LinkedIn, Twitter, etc.) than they have to collaborate with their work colleagues. That, however, is changing. And it is going to change your business.

If your organization is looking for a way to better connect its people and knowledge, it’s time to start building a business case for the adoption of ESN.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,328
On SlideShare
0
From Embeds
0
Number of Embeds
205
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Enterprise Social Network Primer White Paper

  1. 1. NamePersonNatsdmePersonasdunsdfsdfsdeeasdaNamePersonNameofNullaminduimauris.Viva mushendreritarcusederat molestievehicula.SedNam eofNullami nduimauris.Viva mu shend reritarcusederat molestievehicul a.SedNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNaeo sd sdffNullam iduimauriam ssdfendNam eofNam e sdoflam iduimauriam ssdfendThe Enterprise SocialNetwork PrimerUnderstanding the performance benefits ofcreating a social business within the enterprise.20 W. Kinzie, Suite 1510Chicago, IL 60654312.529.3000info@awww.duoconsulting.comDUOC O N S U L T I N G
  2. 2. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 2DUOMost people who work in today’s enterprise businessenvironment have better and more efficient toolsto collaborate with their friends (Facebook, Tumblr,Instagram, Foursquare) and business connections(LinkedIn, Twitter, etc.) than they have to collaboratewith their work colleagues. That, however, is changing.And it is going to change your business.Evolving business practices and the maturity level of Enterprise SocialNetworking (ESN) technology are redefining how businesses leaders viewsocial media. In fact, those in the business of identifying and trackingbusiness trends expect ESNs to make a significant impacton business processes over the next five years based on theirpotential to:• Become a mainstay replacement for organizational intranets.• Reduce (if not replace) the clutter of email inboxes.• Speed innovation by stimulating internal and externalcollaboration.• Archive the knowledge an organization creates andmake it accessible via simple search.If your organization is lookingfor a way to better connect itspeople and knowledge, it’s timeto start building a business casefor the adoption of ESN.Enterprise social networkingtools are driving positive topand bottom line results forprogressive organizationsglobally. But we’re gettingahead of ourselves.Let’s start withthe definitions.
  3. 3. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 3DUOWhat is Enterprise SocialNetworking,anyway?The Altimeter Group provides research and advice for companies challenged by business disruptions,enabling them to pursue new opportunities and business models. In 2012, Altimeter Group releaseda definitive study on the state of enterprise social networking. To help the audience understand thepractice, the organization defines the Enterprise Social Network — the practical term for an integratedsystem of this kind as:“A set of technologies that creates business value byconnecting the members of an organization throughprofiles, updates, and notifications.”
  4. 4. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 4DUOIt’sAbout ProductivityThink of an enterprise social network as a place to apply online socialinteraction strategies to work and productivity focused channels. It’s thereading, sharing and communication power of Facebook applied to theenterprise. And focus your mind on the positive aspects of Facebook. Don’tgo down the rabbit hole of challenges confronting this one social platform.Enterprise social networks make categorizing communication as simple asposting a piece of content to the right group, where you already know theaudience cares. These technologies change the way people interact acrossdepartment lines. What’s more, they can act as forums for partners andclients, extending organized communication with a social bent outsidethe virtual walls of the enterprise.ESNs take everything that’s sticky about social media and apply it tobusiness interactions. More organizations are adopting this technologyand finding ways to make it successful. Yours could be among them.Make your enterprise more lithe and more efficient with an enterprisesocial network.I’m sold. How do I builda business case?Looking to build a businesscase for adding enterprisesocial networking tools foryour business?This eBook is for you.You’ll learn:• Why internal email must be leashedin for the sake of business efficiency• Enterprise Social’s ability to captureknowledge and why that’s important• How Social makes online collaborationeasier and more rewarding• How silos can (and should) be brokendown with ESNs• A few examples of how companies areusing enterprise social networking
  5. 5. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 5DUORumors of Email’s DeathAreNOT Greatly ExaggeratedTo realize the benefits of an ESN, organizations will be making a significant breakfrom their current favorite (but ineffective) archival and communication tool -email. That’s right. This bad boy has got to be reined in.If you took a guess, what percentage of your time during a given week doyou think you dedicate to managing your email account? McKinsey GlobalInstitute recently found we spend 28 percent of the workweek on averagereading, writing and responding to email.Yep, you read that right. A quarter of your workweek. And how manyemails still sit unfiled in your inbox?That doesn’t imply communication inside of the workplace is a bad thing.Still, many of us understand the pain of digging through emails, trackingemail chains, figuring out who should and shouldn’t be on a thread and othertime-consuming practices that don’t seem to track with today’s ultra-efficientbusiness environment. Yet it remains our primary business communicationtool. What gives?We spend 28 percent of theworkweek reading, writing andresponding to email.
  6. 6. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 6DUOIT research and business advisory firm Gartner, Inc. saw the landscapechanging as far back as 2010:“By 2014, social networking services will replace e-mail as theprimary vehicle for interpersonal communications for 20 percentof business users.”Like email, enterprise social networks archive useful interactions and knowledge exchange.But that’s where the similarities end.Enterprise social tools offer new ways to interact within public and private environments. ESN membershave a single identity, rather than both a name and an email address. Communicating with more thanone person becomes more intuitive, eliminating much of the hassle involved in managing chains.Does it make sense that the people who work in your enterprise have betterand more efficient tools to collaborate with their friends and businessconnections than they have to collaborate with their work colleagues?
  7. 7. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 7DUOThe best part is that you’re organizing andarchiving as you go.Wondering how this happens? Most ESNs are configured in “groups.”These groups represent what’s relevant to members of the group, andonly group members see the content you post. You don’t have to thinkabout who should receive the communication; all you need is to considerthe topic of the content. Another way of thinking about it is that thecontent creator “pushes” the content into the group environment.The content lives there, not in your inbox (although that is still an option).Then members of the group interested in the content “consume” it.No email queue. No routing. No reply all.It’s simpler to break through the noise of an amorphous email platformand make sure your information gets to the people who need it most.Each group is already categorized, and ESNs typically include robustsearch functionality. You don’t have to rely on each person to organizehis own “inbox.” Think of the newsfeed as the next generation ofthe inbox.How does a social approach impact howorganizations archive and search for information?Think of an enterprise socialnetwork as a place to applyonline social interactionstrategies to work andproductivity focused channels.
  8. 8. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 8DUOHow Knowledge Capture Makesthe Enterprise More EfficientCommunication is an important part of enterprise social networking.The flip side to that coin is recording that communication — creatingan environment that automatically captures data and making it morepractical to use that data.Knowledge capture through enterprise social networking functions fromreal-time and long-term perspectives.• Real time: Capturing knowledge in real-time through a public forumcan help departments or teams avoid duplicating the work of anotherteam. Also, identifying the expertise or position of a team member isquick and simple through user profiles.• Long term: ESNs offer a searchable database that makes it easier toform best practices around internal processes. When team membersmove up, over or out, you have simple access to their content trackrecord and the knowledge they’ve shared over their time with yourgroup, team or organization.eNamePersonNameofNullaminduimauris.Viva mushendreritarcusederat molestievehicula.SedNam eofNullami nduimauris.Viva mu shend reritarcusederat molestievehicul a.SedNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNaeo sd sdffNullam iduimauriam ssdfendNam eofNam e sdoflam iduimauriam ssdfend
  9. 9. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 9DUOThe most unique part of how enterprise social networks capture knowledge is making this knowledgeactionable. An ESN has the ability to do this in two ways:• Making knowledge public and searchable: An enterprise social network doubles as a centralrepository for knowledge. The “central” part means it’s much easier to find pieces of data, creatinga library of sorts from which your entire organization can benefit.• Simpler analysis: With the rise of big data, enterprise organizations are finding more ways to usedata to their advantage. An ESN is a great place to apply data layers, offering you insights into howyour organization works.NamePersonNatsdmePersonasdunsdfsdfsdeeasdaNamePersonNameofNullaminduimauris.Viva mushendreritarcusederat molestievehicula.SedNam eofNullami nduimauris.Viva mu shend reritarcusederat molestievehicul a.SedNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNamNullami nduima uris.Viva mu shend reritNam eof
  10. 10. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 10DUOSocial Media Makes CollaborationMore Intuitive,RewardingHumankind is a social animal. Yet human resources software firm SilkRoadsays 57 percent of recent survey respondents reported they aren’t allowedto access social media at work. So why do we fight sociability in theworkplace?The popular thought process holds that social media like Facebook,Twitter and Tumblr distract employees from doing their jobs. OK, we’llbuy that. But what is also true is that you can wrestle some of that social-oriented mindshare away from sites that are unproductive for business andredistribute it to tasks that are. In sum, capture our social nature and put itto good productive use.What? You have an opportunity to take advantage of a technology that is socompelling, so engrossing that employees can’t tear themselves away fromit — and you aren’t interested in finding a way to use that behavior to youradvantage?Humankind is a social animal.So why do we fight sociabilityin the workplace?
  11. 11. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 11DUOThink about enterprise social networking as a way to make work more engaging for employeesat your organization. From a high-level perspective, enterprise social networking:• Takes advantage of intuitive technology:Professionals understand how to use websites like Facebook and LinkedIn. As social networks,these websites are intuitive in their own right. As places where people kill 18 percent of their timeonline (on average), they are clearly designed in a way that makes them simple to manipulate.Is it the topic matter that makes these sites sticky? Or is it the user experience itself? Surelyconstant social validation is a reason why social networkers keep coming back for more, and that’swhy enterprise social networking also…• Incentivizes collaboration:Social validation (through ‘likes,’ comments, etc.) is a huge factor in making social networking sitessticky. It shouldn’t be surprising to think that an enterprise social network would encourage thesame type of social validation. In essence, that validation incentivizes the collaborative process.As result, enterprise workers are actually rewarded for interacting with their coworkers.You can imagine this could have a huge impact on how employees use enterprise communication tools.Clearly, something about social media keeps people interacting (and doing it often). And ‘often’ might bean understatement: Recently, researchers found that social media was as tempting as cigarettes or sex.So, you know, don’t worry about making your pitch to your CEO ‘sexy.’ It already is.Clearly, we can’t resist social media.How do we turn it to our advantage on the business side of the equation?
  12. 12. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 12DUOBreak Down Silos to Collaborate,Innovate Build CamaraderieEnterprise organizations spend countless hours attempting to break down the walls betweendepartments. Many people believe these walls are obstacles to collaboration.Enhanced collaboration drives more innovation. And why would you build fences between friends?Enterprise social networking tools break down those walls, opening an organization up tocollaboration across borders — departmental, geographical and hierarchical. Here’s a greatexplanation by management and business expert Marcel Côté of how organizational siloswork against an enterprise.“The symptoms of the silo effect are easy to recognize: lack ofcooperation, internal competition and breakdown in communication.The result is that one division gets pitted against another — headoffice against operations, one department against another.”
  13. 13. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 13DUOHow can enterprise social networking addressthese issues?• Cooperation between departments online:An enterprise social network creates a forum where membersof disparate departments can reach across the aisle. These newinteractions open the door wide for innovation.• Validation and constructive criticism, not competition:Yes, social media can have a negative side. But employees arefamiliar enough with business networks like LinkedIn to understandappropriate, professional conduct. With enterprise social networking,interaction typically takes on a constructive bent.• Engaging public and private communication options:Communication gets much more interactive through socialchannels. Retain the ability to communicate privately while openingother conversations to more people.These benefits, coupled with the nature of interaction over social media,create a great foundation for teambuilding. A strong, happy team isessential to effective internal communication.Researchers have found thatsocial media was as temptingas cigarettes or sex.
  14. 14. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 14DUOEnterprise Social NetworkingTastes SuccessESNs aren’t brand new. A few courageous early adopters have been testing the waters over the pastfew years, making sure it’s safe for us to swim. That’s part of why we have so much confidence inenterprise social networking as a practice.Here are a few great examples of how enterprise organizations currentlyuse enterprise social networking tools.• Wells Fargo:The financial giant recently spoke to InformationWeek about its various experiences withenterprise social networking pilot programs. The company has run into its fair share ofobstacles — but says ESN tools have had a positive impact on sales. While the companyis sold on the concept, it hasn’t found the right software vendor just yet. (Might wesuggest a custom implementation through Drupal?)
  15. 15. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 15DUO• SAS:The Hub is an ESN for SAS employees launched in 2011. Former Chief Knowledge Officer FrankLeistner called it “one of the key communication tools within SAS, citing widespread adoptionand direct increases in collaboration.• GE:This well known engineering brand uses Salesforce Chatter to power its social networkinginternally. GE CMO Beth Comstock cites reductions in time investment for certain processesdropping from a week to mere minutes.These are just a handful of examples of how enterprise organizations are applying enterprise socialnetworking tools.There’s a whole rich world of potential in your enterprise, just waitingto be tapped. Is 2013 the year you’ll make it happen?
  16. 16. The Enterprise Social Network Primer312.529.3000 www.duoconsulting.com 16DUODuo is building EnterpriseSocial NetworksDuo has been involved in the strategy, design, development anddeployment of several enterprise social networks and business communitysites. Based on our experience, our clients’ successes and the evident socialbusiness momentum, we continue to focus our efforts building customenterprise social tools for organizations like yours.If you’re looking to cultivate a happy, healthy internal culture that spursinnovation and saves your organization time and money, talk to Duoabout your next initiative.Call 312.529.3000 or email to chat about how Duo Consulting can makeyour enterprise more social.

×