Mobile storefront 8 Mobile Website Mobile Application
Presence on product aggregators 9
Selling on social networks 10
Faceted search 11
Features fall into 4 main categories 12 Commerce Merchandizing / Catalog
Set of related products : outfits
Selling on social networks
Staging & preview
Upselling integrated in checkout process
No shopping cart / 1 click
Audience Community / Client
Client ratings & Feedbacks
Facebook Connect : i can see what my friends say about the product
SEO friendly site
Presence on traffic hubs
E-commerce best practices Drupal Commerce 13
What we’ve figured out… E-commerce is a all about Content, Product and User Management (merchandizing, community, audience) … … with a powerful e-commerce solution on top (fulfillment, payment, shipping, etc.) 14 Drupal Drupal Commerce
Drupal + Drupal Commerce Drupal Drupal Commerce
Drupal 7 successor to Ubercart, which currently powering over 18,000 e-commerce sites
Acts as a “Commerce core”, tightly integrated with Drupal’s core and the major contributed modules
Benefits from Drupal 7’s entity / fields architecture
Widely adopted Content Management Framework
6,000 contributed modules
Large community of developers
“Drupal 7 will give birth to a new way of developing contributed modules.” -Dries Buytaert 15
Merchandising in Drupal (1/2) 17 Flexible layoutA product is not represented by a single page, it may be displayed anywhere: product page, recommendation blocks, collections, e-mails, etc. Social network integrationModules already provide seamless integration with social networks. Integrate your store with your Facebook fan page without any code. Faceted searchDrupal Commerce is targeting the well established Apache Solr faceted search engine. Holy grail: New Egg out-of-the-box. MobileDrupal’s framework allows for xHTML mobile specific templates and themes. Many mobile websites are already powered by Drupal.
Merchandising in Drupal (2/2) 18 StagingCommon publishing and editing actions maybe previewed then deployedwith no developer involved. Export site configurations as reusable Features. PromotionsDrupal Commerce ships with flexiblepricing rules, allowing for varying pricing policies and displays: discounts, bundles, sales tax, etc. Cross-sell / upsellDrupal Commerce supports manual upsell solutions and automated “more like this” features using Apache Solr or custom algorithms. ThemingDrupal sites’ look & feel are managed by themes. Companies like Top Notch Themes provide affordable e-commerce themes that are easily customized.
Community engagement with Drupal 19 Social featuresDrupal is the best platform for community engagement. Without any code, you can enable ratings, wish lists, comments /review, FAQs, web forms, etc. Facebook ConnectFacebook Connect module already runs many Facebook Connected websites, and Facebook Social Plugin integration appeared almost immediately. UsersDrupal ships with advanced user management for sign up, password retrieval, profile customization, and user roles / permissions. Newsletters / RSSDrupal makes it easy to stage and send newsletters to your subscribers (“Simplenews” module or third party integration). Baked in RSS support. CRMIntegrate with popular CRM tools like Salesforce, CiviCRM, SugarCRM.
Commerce features 20 FlexibilityDrupal Commerce benefits from Drupal’s flexibility. We support any checkout routine, from single click purchasing, to any number of steps in checkout. Build your site to meet your business needs. Talks to package delivery companiesReal-time shipping quotes sourced from mostshipping services (FedEX, UPS, USPS, etc.). Accepts many forms of paymentDiverse payment methods supported: credit cards, checks, direct debit, wire transfer. All major card payments are supported. Integrates with your bank systemDeveloper community has already contributed dozens of modules to integrate with many banking systems worldwide.
Commerce features 21 FulfillmentCustomizable automated order workflow in Drupal Commerce accommodates your existing fulfillment process / integrate with external services. SecurityUp to 40 developers belong to the Drupal Security team, ensuring that Drupal vulnerabilities are dealt with according to industry best practices.
Drupal Commerce Features for “Free” 22 Merchandising Audience Cross sell and upsell. “More like this” recommendations SEO friendly. Flexible layouts. Display products anywhere. Performance. Drupal scalability Powerful theming. Drupal powered. Commerce Directly sell from your fan page Community Flexibility. From one click purchase to n-stage checkout. Advanced social framework. Faceted search. Optimal integration with Apache Solr Easy integration with social networks. Security. Benefits from 40+ developers Drupal Security team. Mobile themes. Advanced user management. Easy staging and preview. Powerful newsletter module. Integration with popular CRM solutions. Flexible pricing rules.
Our vision for e-commerce on Drupal Make Drupal the #1 open source e-commerce platform in the world. Large e-commerce sites are more conduit than container, so data will be easy to move into and out of the Commerce systems. Foster adoption through targeted distributions of Drupal Commerce, including our own distribution targeting enterprise e-commerce. Merchants and developers supported with services like Checkout Monitoring, training, and development partnerships. 23
Keeping up with Drupal Commerce Community site: http://www.drupalcommerce.org Issue tracker: http://drupal.org/project/commerce Demo site: http://bit.ly/dc-demo Google Summer of Code: affiliate and usability projects DrupalCamp Colorado 2010, June 26-27:http://drupalcampcolorado.org DrupalCon Copenhagen 2010, August 23-27:http://cph2010.drupal.org/ 24