Better Content Strategy & Business Storytelling
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Better Content Strategy & Business Storytelling

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Our September 17 @DUO event will examine how a story-driven strategic foundation is the guiding star for the most effective content strategies and how it inspires more compelling business stories.

Our September 17 @DUO event will examine how a story-driven strategic foundation is the guiding star for the most effective content strategies and how it inspires more compelling business stories.

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Better Content Strategy & Business Storytelling Better Content Strategy & Business Storytelling Presentation Transcript

  • Content on a Mission: Better Content Strategy & Better Business Storytelling SEPTEMBER 17TH - 6:00PM - 8:00PM
  • Content on a mission. Positioning your business as an agent of change. A story-driven strategic foundation based on a service- driven mission, cause, or point of view, functions as a guiding star for content strategy and leads to more compelling business stories.
  • Better Content Strategies Start with why. Content on a mission makes a brand/business meaningful to the audience by talking about WHY it does what it does. A welcome relief from talking about what the business does or how it does it (or 5 more ways others should do it). Mission driven content is more interesting, engaging and relevant. And a heck of a lot more sustainable approach for content creators. View slide
  • Better Business Stories Hint: they aren’t about you. Truly strategic business stories help other people come to grips with different aspects of a business environment that is rapidly changing around them. Strategic stories provide people with a template for taking action in uncharted waters. A template they can trust that will lead to success. Alas, many brand and business stories are still “all about me, more about me and back to me.” View slide
  • The Service-Driven Mission Using the business platform to inspire audiences to work together to change things for the better. A mission gives people who want what you want -- but who don’t necessarily want to lead the charge -- a good reason to follow you. Support you. Engage you. And share what your business is saying and doing with others.
  • Helena B Communications Content Strategy and Story-driven Communications for Creative Firms. Helena Bouchez is a communications consultant and business storyteller known for her ability to help clients clearly define their business’ service-driven mission and point of view and articulate it in a distinct, compelling and authoritative voice that will resonate with executive decision makers. Follow Helena on Twitter @helenabouchez Connect with Helena on LinkedIn | /in/helenabouchez
  • Duo Consulting Changing the way organizations market and communicate online. Duo Consulting creates Drupal-based, content-rich digital marketing site and enterprise social networks accessible through desktop and mobile platforms. Our belief- Content leads clients. We help businesses and organizations create websites and social business portals that use content to attract and inform visitors. Follow Duo Consulting on Twitter @duoconsulting Connect with Duo Consulting on LinkedIn