5 Reasons Enterprise Marketers Love Drupal 8

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Upcoming changes in the Drupal platform promise more power and scalability, while offering a better user experience. As web content is displayed on more platforms than ever, Drupal 8's unmatched …

Upcoming changes in the Drupal platform promise more power and scalability, while offering a better user experience. As web content is displayed on more platforms than ever, Drupal 8's unmatched flexibility is perfectly positioned as a future-ready and enterprise-grade web platform that marketers will embrace.

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  • 1. Five Reasons Enterprise Marketers Will Love Drupal 8 Drupal 8’s power, ease of use, and enterprise level technology make it the go-to platform for enterprise marketers. www.duoconsulting.com @DuoConsulting
  • 2. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 2 DUO As one of the largest open source projects in the world prepares to release its eighth iteration, over 3,000 developers, marketers and business leaders gathered in Portland, Oregon, for Drupalcon 2013. The enthusiasm at the conference was palpable. Upcoming changes in the platform promise more power and scalability, while offering a better user experience. As web content is displayed on more platforms than ever, Drupal 8’s unmatched flexibility is perfectly positioned as a future-ready web platform. Drupal 8’s power,ease of use,and enterprise level technology make it the go-to platform for enterprise marketers.
  • 3. 312.529.3000 www.duoconsulting.com 3 DUOFive Reasons Enterprise Marketers Will Love Drupal 8 What to expect from Drupal 8 Drupal 8 is more than a new software iteration, it’s a dramatic change for both code and user experience. Here’s what you can expect…
  • 4. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 4 DUO Say Hello to Symfony: Enterprise Level Stability and Performance For the first time in it’s history, Drupal will borrow portions of it’s code from outside sources by incorporating the best elements of the open- source framework, Symfony. For those not familiar with the technology, frameworks are code libraries that extend the functionality of software projects. They attempt to create standard methods for very specific jobs — for example, sending mail or handling communication between servers. While the Drupal community has traditionally managed these tasks with it’s own code, the Symfony libraries deliver a standardized set of job- specific tools code that can be used across many different projects, not just Drupal. The net result makes Drupal 8 a future-ready web platform that plays nicely with a range of other systems. It’s perfect for marketers who need a CMS that integrates with their existing CRMs, while IT managers can be confident in security and performance.
  • 5. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 5 DUO It’sAllAbout the Users. One of Drupal’s most attractive features has always been its flexibility. No matter how complex the task, content managers could configure the system to do just about anything. But this power comes with complexity. With Drupal 8, the most common administrative features are redesigned with a high priority placed on ease of use and simplifying how site administrators make changes and additions to websites. Meanwhile, Drupal 8 developers have paid close attention to trends in how users are viewing sites. Drupal 8 is better ready for mobile deployment than ever before. In fact, Drupal 8 will install as a mobile ready system out of the box.Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert
  • 6. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 6 DUO The Future of Content: Drupal asWeb Experience Manager (WEM) While Drupal is primarily known as a content management system, it’s grown into something much larger. It is now a central platform for managing information across many different systems while being viewed on many different devices. These changes challenge the notion of what makes a CMS. (If a CMS shares user profiles with an outside CRM while also serving as a commerce platform, is it really a still just a CMS?) The answer is that as Drupal is tasked with more operations, it’s now more of a Web Experience Management system, whose purpose is to intelligently deliver content to a wide range of devices and cooperating systems. Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert
  • 7. 312.529.3000 www.duoconsulting.com 7 DUOFive Reasons Enterprise Marketers Will Love Drupal 8 Five Reasons Marketers Will Love Drupal 8 Drupal 8 is based on five key premises marketers will love: Use the best tools for the job at hand Embrace mobile technologies Make managing your web site Easy for Everyone Deliver more relevant content Emphasize performance
  • 8. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 8 DUO 1Software for the RealWorld While many software providers attempt to provide a single “suite” of tools for web management, its difficult to make one product that’s all things to all people. In fact, as web marketing becomes increasingly sophisticated, few enterprises look to one set of tools for all their marketing tasks. Typically, marketers use separate software for email marketing, analytics, customer relationship management and content distribution. With this in mind, Drupal 8’s emphasis is on integration with as many different web platforms as possible. At this year’s Drupalcon Keynote address, Drupal founder Dries Buytaert discussed the significance of this philosophy. Rather than competing against these products, Drupal 8 is specifically outfitted for making third-party integration easier. Typically these tools include applications such as CRM systems, marketing automation, ecommerce, ERP and other data platforms. Drupal 8 makes it much, much easier to connect your other software platforms to your CMS, creating a more connected technology ecosystem. Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert
  • 9. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 9 DUO 2Mobile and Beyond As mobile phones and tablets surpass the sale of desktop PCs, some pundits have suggested the “death” of desktop computing. While these predictions may be premature, it’s clear that having a mobile-ready strategy is more important than ever. In Drupal 8, the mobile-ready philosophy is woven into the system’s core. Out of the box, Drupal 8 has responsive theming and administration as part of it’s core functionality. It’s not only ready for responsive display, the entire back-end system can be administered from a mobile device. Meanwhile, Drupal’s architecture makes it easy to create content tailored to different use cases. Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert
  • 10. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 10 DUO 3Intuitive Site Administration In addition to mobile-friendly content management, Drupal 8’s administrative features have been re-engineered for easier to use administration. In it’s base installation, Drupal 8 offers: Edit-in-place capabilities, letting editors change content directly on page. Drag-and-drop image uploads, providing an easy way for administrators to work with images. Improved content preview that more accurately displays content exactly as it will appear on the site. A standardized built-in WYSIWYG CK Editor
  • 11. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 11 DUO 4The Right Content at the RightTime As traffic from smartphones and tablets increases, it’s clear that visitors are interacting with web sites on devices that hadn’t even been imagined only a few short years ago. Since this trend isn’t slowing, having a content strategy ready for mobile, Google Glass, Smart Watches and beyond is now more important than ever. Speaking at Drupalcon 2013, User Experience (UX) Expert Karen McGrane explained the significance of this trend. To keep users engaged with your brand, information must be relevant for any device. In fact, information delivered to a smart phone might be entirely different than information displayed on your web site. As an online marketer, your ability to deliver targeted content based on factors like audience segment, geographic location, device use and gender, are critical to your successes. Drupal 8’s architecture makes it the ideal platform for creating and delivering segmented content.THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE. Slide from Thriving in a world of change: Future-friendly content with Drupal by Karen McGrane
  • 12. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 12 DUO 5Performance is Everything The inclusion of Symfony in Drupal core brings a new level of performance and scalability to enterprise systems. Symfony makes Drupal a qualified enterprise-grade content management system. In the end, this is probably one of the most comprehensive and significant overhauls the Drupal community has seen. It has solidified Drupal’s future as a long-standing bastion of content management. Slide from Symfony2 meets Drupal 8 by Fabien Potencier
  • 13. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 13 DUO The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications that we have explored with you. Drupal 8 remains months away from release and perhaps a year or more from implementation. Today Drupal 7 carries the banner and performs reliably. Two and a half years into its release, Drupal 7 is a stable platform supported by a comprehensive set of function-expanding modules. If there is a web project in your near future, you will not go wrong by developing your site with the current release of Drupal. The Drupal 8 Express
  • 14. Five Reasons Enterprise Marketers Will Love Drupal 8 312.529.3000 www.duoconsulting.com 14 DUO Ready to make the jump to Drupal?We can help. Duo Consulting has built its reputation on developing enterprise websites on Drupal. We’re invested in the future of Drupal as a platform. If you’re ready to make the jump to Drupal, give us a call. Call 312.529.3000 or email to chat with Michael Silverman about how Duo Consulting can help you build your Drupal website. Drupal 8 delivers all the power, capability and ease of use to make it a true enterprise-ready tool, with features rivaling any CMS on the market. It delivers on where the market is trending and the technologies of the Internet. Reinforced stability and reliability increase Drupal’s suitability for the enterprise business more than ever.