12 Pitfalls to Avoid When Going Mobile

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Some web publishers are diving into the deep end of optimizing their content for mobile devices. Others are just dipping their toes in. Whichever the case, as interest in mobile computing explodes, …

Some web publishers are diving into the deep end of optimizing their content for mobile devices. Others are just dipping their toes in. Whichever the case, as interest in mobile computing explodes, publishers may feel a little like it's 1995 again as they figure out how to port their work from one medium to another. This session offers best practices and common mistakes that occur on the road to shifting your content from a desktop-oriented web to a mobile one.

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Transcript

  • 1. 12 pitfalls to avoid whengoing mobile
  • 2. Capulet.com @dbarefoot
  • 3. Questions for you
  • 4. Simple is beautiful
  • 5. Consider youraudience first
  • 6. Some phones are smart
  • 7. Smart phones can...• Take photos and video• Identify your location• Vibrate• Tell if they’re facing up or being shaken• Store data
  • 8. Another question for you
  • 9. Context is king
  • 10. Mind yourURLs
  • 11. Don’t forget to measure
  • 12. Where are yourcalls to action?
  • 13. Do you reallyneed an app?
  • 14. App Mobile Site• Small, niche audience • Broad audience• Interactivity • Content delivery• Exploits smartphone’s features • May not exploit features• Less control over distribution • You own the distribution channel• Higher initial costs • Lower initial costs• More ongoing maintenance • Less ongoing maintenance
  • 15. Beware of platform limitations
  • 16. Bandwidth matters
  • 17. Remember topromote
  • 18. Don’t forget location-basedsocial networks
  • 19. darren@capulet.com@dbarefoot Photos courtesy of the Library of Congress