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Some web publishers are diving into the deep end of optimizing their content for mobile devices. Others are just dipping their toes in. Whichever the case, as interest in mobile computing explodes, publishers may feel a little like it's 1995 again as they figure out how to port their work from one medium to another. This session offers best practices and common mistakes that occur on the road to shifting your content from a desktop-oriented web to a mobile one.