Post an ad on Craigslist to findlocal people willing to help you http://www.craigslist.org Cindy Alvarezhttp://www.slideshare.net/cindyalvarez/user-testing-tacticshttp://www.surveymonkey.com http://docs.google.com
Start by asking questions to helpyou understand user behavior What are the most frustrating aspects of ABC? May I ask you why ABC is frustrating?What is the process you gothrough today to do ABC? If you had a magic wand to help you with ABC, what would it do? How much would you expect this magic wand to cost?
In subsequent interviews, presentyour solution for feedback So, you said ZYX of ABC wasfrustrating, what if the product Would you use it? looked like this? Do you have any friendsHow much would you expect whom you think could this to cost, if anything? benefit from this? We’d love to learn from your friend, mind making an intro?
Ask about behavior and bring asimple set of “paper” prototypes Image credit: Simon Collison (flickr) Image Credit: Mathieu Brault Do people “get” your idea?
Hanging around coffee shopshelps Pulse refine their new ideas
Make sure your messaging isclear and there is a call to action
Your Minimum Viable Productshould have just 1 or 2 functions Image Credit: Hammacher Schlemmer Can you explain your product in 1 sentence?
Aardvark went to see thewonderful Wizard of Oz
Food on the Table started withreal, live “concierge” service
The Wed Connect is our ownexperience at quick idea testing
Online tools made it possible towork behind the curtain Image Credit: Wizard of Oz
Get your first users:5 – 50 customers Image Credit: Wizard of Oz
Find out what your users are doingon your website
There are many affordable tools forquantitative & qualitative analysis
In 5 days, we had numbers toevaluate The Wed Connect Bounce Rates 87% of 68 people 56% of 16 people 21 Signups Quick math: Charge wedding vendors $2 / lead * 21 leads = $42 Costs: $0.44 * 68 people = $29.92 Potential profit: $0.58 / person
Qualitative feedback taught usabout the customer
We determined the viability of TheWed Connect in just 1 week0 1 2 7 81 day Customer Research 1 day Analysis 1 day Build MVP 5 days Testing and MarketingGreat initial numbers but a frustrating business