Landing Page Testing: get customers...before coding
Get Sharp:Getting your first customersonline without codingElizabeth Yinco-founder LaunchBitMay 11, 2011
Agenda Introduction Landing Page Testing Identifying Hypotheses Building Landing Pages Marketing Landing Pages Analyzing Landing Pages Case Study: The Wed Connect Q&A
In high school, we decided tobecome internet entrepreneurs
Shiny Orb is a social shopping sitefor wedding apparel
DressMob is a social shopping sitefor all dresses
Building a website has becomevery accessible 1990s 2010Difficulty HARD EasierSpeed Months/Years Days/Weeks/Months Hire, Try to learn, outsource,Options Hire, Try to learn 3rd party tools Books, friends, online,Resources Books, friends forums, Craigslist Sites are being built more quickly and easily
The biggest obstacle for you is nolonger technical Do you have a product that people want??
Write down the top assumptionsabout your business Write down your assumptions E.g. People will sign up for an online social exercise-motivation service. E.g. People will pay a monthly subscription E.g. Maybe $9.99 / mo?
The Wed Connect is our ownexperience at quick idea testing
In 5 days, we had numbers toevaluate The Wed Connect Bounce Rates 87% of 68 people 56% of 16 people 21 Signups Quick math: Charge wedding vendors $2 / lead * 21 leads = $42 Costs: $0.44 * 68 people = $29.92 Potential profit: $0.58 / person
Qualitative feedback taught usabout the customer
We determined the viability of TheWed Connect in just 1 week0 1 2 7 81 day Customer Research 1 day Analysis 1 day Build MVP 5 days Testing and MarketingGreat initial numbers but a frustrating business
LaunchBit helps new, aspiringentrepreneurs launch their ideas http://classroom.launchbit.com http://guide.launchbit.com
Got any questions about doinglanding page tests? More questions? firstname.lastname@example.org Mailing list: email@example.com Blog: blog.launchbit.com Twitter: @launchbit www.launchbit.com