iLaunch:
Get Going!

Elizabeth Yin
Jennifer Hsieh
We want to send a huge shout-out
to our event sponsors
You can build and test your web
idea without programming

 Introduction

                            Building
Measuring


...
Getting
Started
In middle school, we decided to
become internet entrepreneurs
Shiny Orb is a social shopping site
for wedding apparel
DressMob is a social shopping
site for all dresses
Building a website has become
very accessible
                          1990s                 2010
Difficulty       HARD  ...
The biggest obstacle for you is no
longer technical


    Do you have a
     product that
    people want??
We believe in the “Lean Startup”
philosophy and execution




        Eric Reis (nytimes)   Steve Blank (nytimes)
The Lean Startup Model is just
like playing poker
 Go all in without
 seeing your cards?




 Fold if things are
 not look...
The first step is to achieve
product/market fit




                      Maximize 
 Product/Market Fit               Scal...
Doing the
Research
Find potential customers outside
your own social circle

  Join mailing lists and forums
  Email people. Oftentimes, the r...
Craigslist can be a great place to
get feedback
                   Cindy Alvarez



   Use the "gigs" section
   Don't use...
Building
a Landing
Page and
MVP
You can learn a lot about your
idea with a simple landing page




                     Image credit: Simon Collison (flic...
Dropbox got 200,000 signups
with just a video
There are plenty of free (or almost
free) WYSIWYG platforms
Your Minimum Viable Product
should have just 1 or 2 functions




                       Image Credit: Hammacher Schlemmer...
We challenge you to think
creatively when building your MVP

   Easy MVPs        Hard MVPs
Aardvark went to see the
wonderful Wizard of Oz
The Wed Connect is our own
experience at quick idea testing
Demo: Use Weebly to create a
drag-and-drop MVP
Online tools made it possible to
work behind the curtain




     Image Credit: Wizard of Oz
Early Stage
Marketing
Early stage marketing is a
complement to Measurement

                       My Website
Ads are a perfect way to get
traffic immediately
Demo: Google Adwords has a very
friendly user interface
Q&A forums and other industry
specific sites are like “annuities”
Community marketing channels
can offer quality verbal feedback
Measuring
Results
Make sure your landing page is
going in the right direction
Find out what your users are doing
on your website
There are many affordable tools for
quantitative & qualitative analysis
At least 40% of your users should
be very disappointed if you’re gone
                                   Very disappointed...
We determined the viability of The
Wed Connect in just 5 days
                    Bounce Rates
                           ...
The Wed Connect just wasn’t the
right business for us
0     1     2                                   7      8



1 day Cu...
Ante up, make your bets, then
decide -- will you go all in?

                                           Research
         ...
LaunchBit is an easy way to add
functionality to your MVP
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iLaunch: Get going

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This presentation is about how you can build and test your web business idea without programming. Learn more at http://www.launchbit.com

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iLaunch: Get going

  1. 1. iLaunch: Get Going! Elizabeth Yin Jennifer Hsieh
  2. 2. We want to send a huge shout-out to our event sponsors
  3. 3. You can build and test your web idea without programming Introduction Building Measuring Marketing Q&A
  4. 4. Getting Started
  5. 5. In middle school, we decided to become internet entrepreneurs
  6. 6. Shiny Orb is a social shopping site for wedding apparel
  7. 7. DressMob is a social shopping site for all dresses
  8. 8. Building a website has become very accessible 1990s 2010 Difficulty HARD Easier Speed Months/Years Days/Weeks/Months Hire, Try to learn, outsource, Options Hire, Try to learn 3rd party tools Books, friends, online, Resources Books, friends forums, Craigslist Sites are being built more quickly and easily
  9. 9. The biggest obstacle for you is no longer technical Do you have a product that people want??
  10. 10. We believe in the “Lean Startup” philosophy and execution Eric Reis (nytimes) Steve Blank (nytimes)
  11. 11. The Lean Startup Model is just like playing poker Go all in without seeing your cards? Fold if things are not looking good? Image Credit: lasvegasvegas.com
  12. 12. The first step is to achieve product/market fit Maximize  Product/Market Fit Scale Up Profit
  13. 13. Doing the Research
  14. 14. Find potential customers outside your own social circle Join mailing lists and forums Email people. Oftentimes, the right people will help for free Filter prospects with a simple survey. Offer $25 for a 30 minute phone conversation if selected
  15. 15. Craigslist can be a great place to get feedback Cindy Alvarez Use the "gigs" section Don't use an anonymous email address - but don't use your main email address either Providing your first name and a voicemail number will grant you legitimacy Clearly state the compensation amount upon meeting qualifications and completion of the call Expect a 10-15% flake rate
  16. 16. Building a Landing Page and MVP
  17. 17. You can learn a lot about your idea with a simple landing page Image credit: Simon Collison (flickr) Learn who may want your product
  18. 18. Dropbox got 200,000 signups with just a video
  19. 19. There are plenty of free (or almost free) WYSIWYG platforms
  20. 20. Your Minimum Viable Product should have just 1 or 2 functions Image Credit: Hammacher Schlemmer Can you explain your product in 1 sentence?
  21. 21. We challenge you to think creatively when building your MVP Easy MVPs Hard MVPs
  22. 22. Aardvark went to see the wonderful Wizard of Oz
  23. 23. The Wed Connect is our own experience at quick idea testing
  24. 24. Demo: Use Weebly to create a drag-and-drop MVP
  25. 25. Online tools made it possible to work behind the curtain Image Credit: Wizard of Oz
  26. 26. Early Stage Marketing
  27. 27. Early stage marketing is a complement to Measurement My Website
  28. 28. Ads are a perfect way to get traffic immediately
  29. 29. Demo: Google Adwords has a very friendly user interface
  30. 30. Q&A forums and other industry specific sites are like “annuities”
  31. 31. Community marketing channels can offer quality verbal feedback
  32. 32. Measuring Results
  33. 33. Make sure your landing page is going in the right direction
  34. 34. Find out what your users are doing on your website
  35. 35. There are many affordable tools for quantitative & qualitative analysis
  36. 36. At least 40% of your users should be very disappointed if you’re gone Very disappointed Not disappointed or Somewhat disappointed Sean Elllis (startup-marketing.com) Successful Product / Market Fit
  37. 37. We determined the viability of The Wed Connect in just 5 days Bounce Rates 87% of 68 people 56% of 16 people 21 Signups Quick math: Charge wedding vendors $2 / lead * 21 leads = $42 Costs: $0.44 * 68 people = $29.92 Potential profit: $0.58 / person
  38. 38. The Wed Connect just wasn’t the right business for us 0 1 2 7 8 1 day Customer Research 1 day Analysis 1 day Build MVP 5 days Testing and Marketing Great initial numbers but a frustrating business
  39. 39. Ante up, make your bets, then decide -- will you go all in? Research Blinds Landing Page MVP Bet Early Marketing Hire People All In Seek PR Image Credit: Logan Ingalls
  40. 40. LaunchBit is an easy way to add functionality to your MVP
  41. 41. Build and test your idea without programming – Get going! More questions? hello@launchbit.com Sign-up sheet for LaunchBit Beta Feedback index cards MVP case studies http://leanstartup.pbworks.com/Case-Studies http://venturehacks.com/articles/minimum- viable-product-examples

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