Get Going!Elizabeth YinJennifer Chinco-founders of LaunchBit
In high school, we decided tobecome internet entrepreneurs
We believe in the “Lean Startup”philosophy and execution        Eric Reis (nytimes)   Steve Blank (nytimes)
Most startups fail because theydon’t find product/market fit                      Maximize Product/Market Fit             ...
Finding product/market fit needsboth offline and online testingOffline Testing                   Online Testing   Customer...
DoingCustomerResearch
Talk to a range of customers… notyour mom!       ?
Post an ad on Craigslist to findlocal people willing to help you                        http://www.craigslist.org         ...
Start by asking questions to helpyou understand user behavior      What are the most frustrating aspects of ABC?          ...
In subsequent interviews, presentyour solution for feedback  So, you said ZYX of ABC wasfrustrating, what if the product  ...
Organize your answers andanecdotes into broad categories
Form teams and prepare customerinterview questions (15 min)  1. Form teams and choose a web idea  2. Write customer interv...
Don’t be shy! Interview someone ona different team (2 x 10 min)  1. Pair up with someone near you  2. Have one person inte...
Regroup and analyze what yourgroup has learned (20 min)  1. Determine the scope/magnitude of     the pain point  2. Identi...
Break
Case Study:WedConnect
We had an idea to connect onlinebrides to affordable vendors
3rd party tools can help you test aprototype quickly    Website Builders          “Behind the Curtain”      http://weebly....
In 5 days, we had numbers toevaluate The Wed Connect                           Bounce Rates                               ...
Qualitative feedback taught usabout the customerGreat initial numbers but a frustrating business
BuildingYourPrototype
Think creatively in order to buildyour first prototype                        Image Credit: Hammacher Schlemmer  Can you e...
Aardvark went off to see thewonderful Wizard of Oz                        http://google.com/talk                          ...
Food on the Table started withreal, live “concierge” service                          Pencil/Paper                        ...
TikTok and LunaTik raised moneyfor iPod nano watches                       http://kickstarter.com                       ht...
Yahoo! began as a manuallycurated collection of links                         http://weebly.com                          h...
What if you wanted to build anewspaper from social media?                         http://twitter.com                      ...
Brainstorm a strategy for buildingyour prototype (20 min)   1. Based on your interviews, what is      the 1 key feature?  ...
Let’s hear some ideas! Share how toexecute your idea (3 min each)  1. In 1-2 sentences, describe your     customer’s pain ...
LaunchBit helps new entrepreneurslaunch their web businesses        http://classroom.launchbit.com          Next class sta...
Build and test your idea withoutprogramming – Get going!   Got questions? hello@launchbit.com   Feedback index cards   ...
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Get Going Workshop - Web 2.0 Expo

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How to build and test your web business idea without programming with deeper dives into how to conduct customer interviews and thinking creatively to build early prototypes.

Slides presented during the workshop at Web 2.0 Expo 2011 in San Francisco.

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Get Going Workshop - Web 2.0 Expo

  1. 1. Get Going!Elizabeth YinJennifer Chinco-founders of LaunchBit
  2. 2. In high school, we decided tobecome internet entrepreneurs
  3. 3. We believe in the “Lean Startup”philosophy and execution Eric Reis (nytimes) Steve Blank (nytimes)
  4. 4. Most startups fail because theydon’t find product/market fit Maximize Product/Market Fit Scale Up Profit
  5. 5. Finding product/market fit needsboth offline and online testingOffline Testing Online Testing Customer Landing Early Interviews Pages Prototypes Product/Market Fit
  6. 6. DoingCustomerResearch
  7. 7. Talk to a range of customers… notyour mom! ?
  8. 8. Post an ad on Craigslist to findlocal people willing to help you http://www.craigslist.org Cindy Alvarezhttp://www.slideshare.net/cindyalvarez/user-testing-tacticshttp://www.surveymonkey.com http://docs.google.com
  9. 9. Start by asking questions to helpyou understand user behavior What are the most frustrating aspects of ABC? May I ask you why ABC is frustrating?What is the process you gothrough today to do ABC? If you had a magic wand to help you with ABC, what would it do? How much would you expect this magic wand to cost?
  10. 10. In subsequent interviews, presentyour solution for feedback So, you said ZYX of ABC wasfrustrating, what if the product Would you use it? looked like this? Do you have any friendsHow much would you expect whom you think could this to cost, if anything? benefit from this? We’d love to learn from your friend, mind making an intro?
  11. 11. Organize your answers andanecdotes into broad categories
  12. 12. Form teams and prepare customerinterview questions (15 min) 1. Form teams and choose a web idea 2. Write customer interview questions – What is most frustrating about ABC? – May I ask you why ABC is frustrating? – What process do you use to do ABC today? – What would a magic wand for ABC do? – How much would an ABC magic wand cost?HANDS-ON PRACTICE
  13. 13. Don’t be shy! Interview someone ona different team (2 x 10 min) 1. Pair up with someone near you 2. Have one person interview the other for 10 minutes 3. SwitchHANDS-ON PRACTICE
  14. 14. Regroup and analyze what yourgroup has learned (20 min) 1. Determine the scope/magnitude of the pain point 2. Identify the key attributes and differentiation points of your solution 3. Start to imagine your first prototypeHANDS-ON PRACTICE
  15. 15. Break
  16. 16. Case Study:WedConnect
  17. 17. We had an idea to connect onlinebrides to affordable vendors
  18. 18. 3rd party tools can help you test aprototype quickly Website Builders “Behind the Curtain” http://weebly.com http://mail.google.com http://unbounce.com http://maps.google.com Marketing Channels http://www.mturk.com http://adwords.google.com http://answers.yahoo.com http://docs.google.com
  19. 19. In 5 days, we had numbers toevaluate The Wed Connect Bounce Rates 87% of 68 people 56% of 16 people 21 Signups* Quick math:  Charge wedding vendors $2 / lead * 21 leads = $42  Costs: $0.44 * 68 people = $29.92  Potential profit: $0.58 / person * It doesn’t have to be statistically significant!
  20. 20. Qualitative feedback taught usabout the customerGreat initial numbers but a frustrating business
  21. 21. BuildingYourPrototype
  22. 22. Think creatively in order to buildyour first prototype Image Credit: Hammacher Schlemmer Can you explain your product in 1 sentence?
  23. 23. Aardvark went off to see thewonderful Wizard of Oz http://google.com/talk http://meebo.com
  24. 24. Food on the Table started withreal, live “concierge” service Pencil/Paper Coffee shops
  25. 25. TikTok and LunaTik raised moneyfor iPod nano watches http://kickstarter.com http://profounder.com
  26. 26. Yahoo! began as a manuallycurated collection of links http://weebly.com http://yola.com
  27. 27. What if you wanted to build anewspaper from social media? http://twitter.com http://mturk.com http://wordpress.com
  28. 28. Brainstorm a strategy for buildingyour prototype (20 min) 1. Based on your interviews, what is the 1 key feature? 2. What tools can you use to build it? 3. (Optional) What marketing channels would you pursue?HANDS-ON PRACTICE
  29. 29. Let’s hear some ideas! Share how toexecute your idea (3 min each) 1. In 1-2 sentences, describe your customer’s pain 2. Describe how your idea solves it 3. What tools will you use to build your first prototype?HANDS-ON PRACTICE
  30. 30. LaunchBit helps new entrepreneurslaunch their web businesses http://classroom.launchbit.com Next class starts April 11 10% off with code W2E, expires April 1 http://guide.launchbit.com
  31. 31. Build and test your idea withoutprogramming – Get going! Got questions? hello@launchbit.com Feedback index cards Mailing list: signup@launchbit.com Blog: blog.launchbit.com @launchbit www.launchbit.com
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