FailCon 2011: 3 Lessons Learned from Building Too Much

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Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

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  • 1. Stop Building Now: 3 Lessons LearnedElizabeth YinFailConOctober 24, 2011
  • 2. Background
  • 3. Timeline of activities… Marketing Sales User testing Product developmentJune 2007 June 2008 June 2009 TOO MUCH BUILDING
  • 4. A fully-featured product
  • 5. Lesson #1Core > Core + Features t=0 t = n weeks
  • 6. The Maybe“I might be able to see myself using that…”
  • 7. Lesson #2 Maybe = NO
  • 8. Sell off a deck •5 PPT slides •MSFT Paint •No graphic design background •Friend of a friend email intros •15 min phone call •Sale!
  • 9. Lesson #3 You do not need aprototype to get a sale
  • 10. It’s a race against the clock SalesJune 2007 June 2008 June 2009
  • 11. Get in touch•Questions? elizabeth@launchbit.com•Twitter: @launchbit•www.launchbit.com