Stop Building Now:  3 Lessons LearnedElizabeth YinFailConOctober 24, 2011
Background
Timeline of activities…                                         Marketing                                                 ...
A fully-featured product
Lesson #1Core > Core + Features   t=0            t = n weeks
The Maybe“I might be able to see  myself using that…”
Lesson #2      Maybe = NO
Sell off a deck                  •5 PPT slides                  •MSFT Paint                  •No graphic design background...
Lesson #3  You do not need aprototype to get a sale
It’s a race against the clock                                 SalesJune 2007       June 2008           June 2009
Get in touch•Questions? elizabeth@launchbit.com•Twitter: @launchbit•www.launchbit.com
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FailCon 2011: 3 Lessons Learned from Building Too Much

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Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

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FailCon 2011: 3 Lessons Learned from Building Too Much

  1. 1. Stop Building Now: 3 Lessons LearnedElizabeth YinFailConOctober 24, 2011
  2. 2. Background
  3. 3. Timeline of activities… Marketing Sales User testing Product developmentJune 2007 June 2008 June 2009 TOO MUCH BUILDING
  4. 4. A fully-featured product
  5. 5. Lesson #1Core > Core + Features t=0 t = n weeks
  6. 6. The Maybe“I might be able to see myself using that…”
  7. 7. Lesson #2 Maybe = NO
  8. 8. Sell off a deck •5 PPT slides •MSFT Paint •No graphic design background •Friend of a friend email intros •15 min phone call •Sale!
  9. 9. Lesson #3 You do not need aprototype to get a sale
  10. 10. It’s a race against the clock SalesJune 2007 June 2008 June 2009
  11. 11. Get in touch•Questions? elizabeth@launchbit.com•Twitter: @launchbit•www.launchbit.com
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