FailCon 2011: 3 Lessons Learned from Building Too Much
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FailCon 2011: 3 Lessons Learned from Building Too Much

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Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

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    FailCon 2011: 3 Lessons Learned from Building Too Much FailCon 2011: 3 Lessons Learned from Building Too Much Presentation Transcript

    • Stop Building Now: 3 Lessons LearnedElizabeth YinFailConOctober 24, 2011
    • Background
    • Timeline of activities… Marketing Sales User testing Product developmentJune 2007 June 2008 June 2009 TOO MUCH BUILDING
    • A fully-featured product
    • Lesson #1Core > Core + Features t=0 t = n weeks
    • The Maybe“I might be able to see myself using that…”
    • Lesson #2 Maybe = NO
    • Sell off a deck •5 PPT slides •MSFT Paint •No graphic design background •Friend of a friend email intros •15 min phone call •Sale!
    • Lesson #3 You do not need aprototype to get a sale
    • It’s a race against the clock SalesJune 2007 June 2008 June 2009
    • Get in touch•Questions? elizabeth@launchbit.com•Twitter: @launchbit•www.launchbit.com