Web Design
WEB DESIGNProgram Courses
Program CoursesOF WEB DESIGN         GRPH 210   Fundamentals of Graphic Design         GRPH 310   Advanced Graphic Design ...
WEB DESIGNNature & Purpose
Nature & PurposeOF WEB DESIGN
Nature & PurposeOF WEB DESIGN         PURPOSE   • effective communication of                     ideas on the web         ...
Nature & PurposeOF WEB DESIGN           CREATE   • logo, graphics                    • web documents         DEVELOP    • ...
WEB DESIGNKey Outcomes
Key OutcomesOF WEB DESIGN            APPLY    • layout           DESIGN        PRINCIPLES   • typography                  ...
Key OutcomesOF WEB DESIGN        ORGANIZE   • effective presentation     INFORMATION                   • use of clear hier...
Key OutcomesOF WEB DESIGN       ADHERE TO   • validate markup   WEB STANDARDS                   • use best practices      ...
Key OutcomesOF WEB DESIGN USE & IMPLEMENT   • HTML   PROGRAMMING        LANGUAGE   • CSS                   • JavaScript
Key OutcomesOF WEB DESIGN         DESIGN &   • design brief         DEVELOP                    • logo, ads, collateral    ...
WEB DESIGNCognitive Map
Cognitive MapOF WEB DESIGN
WEB DESIGN   Key Theories
Key TheoriesOF WEB DESIGN        THEORY #1   The Gestalt Principles        THEORY #2   Color Psychology        THEORY #3  ...
WEB DESIGN THEORYGestalt Principles
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN                “     Human perception is governed by                     ...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN        SIMILARITY    items of similar size, shape,                      c...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN        SIMILARITY    consistent visual cues:
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN     CONTINUANCE      elements moving in same                      directi...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN        PROXIMITY     items in close proximity are                      gr...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN        PROXIMITY     navigational proximity:
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN          CLOSURE     brain achieves closure by                      filli...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN   FIGURE-GROUND      elements are perceived as:                      • fi...
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN   FIGURE-GROUND      spot the dog’s face:
The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN   FIGURE-GROUND      spot the parrot:
WEB DESIGN THEORYColor Psychology
Color PsychologyKEY THEORIES OF WEB DESIGN                “     Color informs, bringing instant                      compr...
Color PsychologyKEY THEORIES OF WEB DESIGN       BRIGHT PINK    playful, festive, stimulating         BRICK RED    earthy,...
Color PsychologyKEY THEORIES OF WEB DESIGN       TURQUOISE      compassionate, water      CHARTREUSE      artsy, bold, tre...
Color PsychologyKEY THEORIES OF WEB DESIGN   GOLDEN YELLOW      nourishing, buttery, comfort        TANGERINE     juicy, f...
Color PsychologyKEY THEORIES OF WEB DESIGN         DEEP BLUE    credible, authoritative, classic     BLUE PURPLES     cont...
WEB DESIGN THEORYWeb Usability
Web UsabilityKEY THEORIES OF WEB DESIGN                “     … high usability means a system                      is: easy...
Web UsabilityKEY THEORIES OF WEB DESIGN      WEB DESIGN     CONVENTIONS      top left corner: logo           LAYOUT
Web UsabilityKEY THEORIES OF WEB DESIGN      WEB DESIGN     CONVENTIONS      • use meaningful labels             LINKS    ...
Web UsabilityKEY THEORIES OF WEB DESIGN      WEB DESIGN     CONVENTIONS      • consistent placement   PAGE STRUCTURE      ...
Web UsabilityKEY THEORIES OF WEB DESIGN      WEB DESIGN     CONVENTIONS      • make information available      ACCESSIBILI...
WEB DESIGNAcademic Authorities
Academic AuthoritiesOF WEB DESIGN  COLOR SPECIALIST   Leatrice Eiseman          AUTHOR     Robin Landa GOOGLE ASSOCIATE   ...
WEB DESIGNPractitioners
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Teachback on Global Business

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  • Global BusinessA Teachback Presentation
  • Global BusinessProgram Courses
  • Global Business Courses: BSAD 476: Global Business Issues FINA 450: Global Finance MKTG 450: Global Marketing HUMN 318: World Religions
  • Global BusinessNature & Purpose
  • Global BusinessPurpose……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessCognitive Map
  • Global BusinessCognitive Map……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Theories
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative AdvantageTheory #2: Purchasing Power ParityTheory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….Developed by John Dunning to explain the activities of multinational enterprises (Eden & Dai, 2010).
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessAcademic Authorities
  • Global BusinessAcademic Authorities……………………….……………………….……………………….Economist: Joseph StiglitzEconomist: Paul KrugmanEconomist: Lars E. O. Svensson……………………….……………………….……………………….
  • Global BusinessPractitioners
  • Global BusinessPractitioners……………………….……………………….……………………….Virgin Group: Richard Branson (Chairman)JP Morgan Chase: Jamie Dimon (Chairman, President, and CEO)Starbucks: Howard Schultz (Chairman, President, and CEO)……………………….……………………….……………………….
  • Global BusinessText & Journals
  • Global BusinessText & Journals……………………….……………………….……………………….Journal: Journal of World BusinessJournal: Journal of International Business StudiesText: Globalization of Markets by Theodore LevittReport: Increasing Returns & Economic Geography by Paul Krugman Magazine: The Economist……………………….……………………….……………………….
  • Global BusinessReferences……………………….……………………….……………………….
  • Global BusinessResources……………………….……………………….……………………….
  • The EndThank you for viewing my presentation.
  • Transcript of "Teachback on Global Business"

    1. 1. Web Design
    2. 2. WEB DESIGNProgram Courses
    3. 3. Program CoursesOF WEB DESIGN GRPH 210 Fundamentals of Graphic Design GRPH 310 Advanced Graphic Design WEBD 234 Web Design & Implementation EMKT 415 Search Engine Optimization
    4. 4. WEB DESIGNNature & Purpose
    5. 5. Nature & PurposeOF WEB DESIGN
    6. 6. Nature & PurposeOF WEB DESIGN PURPOSE • effective communication of ideas on the web • organize information for ease of use • improve aesthetics
    7. 7. Nature & PurposeOF WEB DESIGN CREATE • logo, graphics • web documents DEVELOP • strategy for effective presentation of information
    8. 8. WEB DESIGNKey Outcomes
    9. 9. Key OutcomesOF WEB DESIGN APPLY • layout DESIGN PRINCIPLES • typography • color • usability
    10. 10. Key OutcomesOF WEB DESIGN ORGANIZE • effective presentation INFORMATION • use of clear hierarchy • optimize for search engines
    11. 11. Key OutcomesOF WEB DESIGN ADHERE TO • validate markup WEB STANDARDS • use best practices • make content accessible
    12. 12. Key OutcomesOF WEB DESIGN USE & IMPLEMENT • HTML PROGRAMMING LANGUAGE • CSS • JavaScript
    13. 13. Key OutcomesOF WEB DESIGN DESIGN & • design brief DEVELOP • logo, ads, collateral • functional website • link-building campaign
    14. 14. WEB DESIGNCognitive Map
    15. 15. Cognitive MapOF WEB DESIGN
    16. 16. WEB DESIGN Key Theories
    17. 17. Key TheoriesOF WEB DESIGN THEORY #1 The Gestalt Principles THEORY #2 Color Psychology THEORY #3 Web Usability
    18. 18. WEB DESIGN THEORYGestalt Principles
    19. 19. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN “ Human perception is governed by relationships; how things are similar or dissimilar, how they contrast or blend with one another, and how arrangements of things suggest hierarchies and are affected by context. — Rutledge, 2008
    20. 20. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN SIMILARITY items of similar size, shape, color are perceived as a group
    21. 21. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN SIMILARITY consistent visual cues:
    22. 22. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN CONTINUANCE elements moving in same direction are more related
    23. 23. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN PROXIMITY items in close proximity are grouped together
    24. 24. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN PROXIMITY navigational proximity:
    25. 25. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN CLOSURE brain achieves closure by filling in missing information
    26. 26. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND elements are perceived as: • figures (focus) • or ground (background)
    27. 27. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND spot the dog’s face:
    28. 28. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND spot the parrot:
    29. 29. WEB DESIGN THEORYColor Psychology
    30. 30. Color PsychologyKEY THEORIES OF WEB DESIGN “ Color informs, bringing instant comprehension, calling attention, delivering information, creating an identity and explaining the characteristics of a product (or service). Above all, colors evoke emotions.” — Eiseman, 2006
    31. 31. Color PsychologyKEY THEORIES OF WEB DESIGN BRIGHT PINK playful, festive, stimulating BRICK RED earthy, warm DEEP REDS rich, mature, robust
    32. 32. Color PsychologyKEY THEORIES OF WEB DESIGN TURQUOISE compassionate, water CHARTREUSE artsy, bold, trendy DARK GREEN natural, trustworthy, stately
    33. 33. Color PsychologyKEY THEORIES OF WEB DESIGN GOLDEN YELLOW nourishing, buttery, comfort TANGERINE juicy, fruitful, energizing VIBRANT ORANGE fun, whimsical, gregarious
    34. 34. Color PsychologyKEY THEORIES OF WEB DESIGN DEEP BLUE credible, authoritative, classic BLUE PURPLES contemplative, mysterious SKY BLUE calming, faithful, true
    35. 35. WEB DESIGN THEORYWeb Usability
    36. 36. Web UsabilityKEY THEORIES OF WEB DESIGN “ … high usability means a system is: easy to learn and remember; efficient, visually pleasing and fun to use; and quick to recover from errors. — Dictionary of Computing, n.d.
    37. 37. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS top left corner: logo LAYOUT
    38. 38. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • use meaningful labels LINKS • provide clickability cues • differentiate visited links
    39. 39. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • consistent placement PAGE STRUCTURE • proper alignment
    40. 40. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • make information available ACCESSIBILITY to users with disabilities, (users of assistive technologies)
    41. 41. WEB DESIGNAcademic Authorities
    42. 42. Academic AuthoritiesOF WEB DESIGN COLOR SPECIALIST Leatrice Eiseman AUTHOR Robin Landa GOOGLE ASSOCIATE Matt Cutts
    43. 43. WEB DESIGNPractitioners
    44. 44. PractitionersOF WEB DESIGN GRAPHIC DESIGNER Jason Santa Maria ILLUSTRATOR Nick La USABILITY EXPERT Jakob Nielsen
    45. 45. WEB DESIGNKey Texts
    46. 46. Key TextsOF WEB DESIGN Color: Messages and Meanings, COLOR A Pantone Color Resource USABILITY UseIt.com ACCESSIBILITY ADA Standards for Accessible Design
    47. 47. WEB DESIGNMags & Associations
    48. 48. Magazines & AssociationsOF WEB DESIGN American Institute AIGA of Graphic Arts AWARDS Webby Awards MAGAZINE Smashing Magazine
    49. 49. REFERENCESDictionary of Computing. (n.d.). Usability. Retrieved from http://foldoc.org/usabilityEiseman, L. (2006). Color: Messages and meanings. Gloucester, MA: Hand Books Press.KISSmetrics. (2010). How do colors affect purchases? Retrieved fromhttp://blog.kissmetrics.com/color-psychology/Liquori, E. (2011, September 19). The close relationship between Gestalt principles and design.Retrieved from http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-principles-and-design/McClurg-Genevese, J. D. (2005, June 13). The principles of design. Retrieved fromhttp://www.digital-web.com/articles/principles_of_design/Rutledge, A. (2008, December 9). Gestalt principles of perception. Retrieved fromhttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phpSpokane Falls. (n.d.). The Gestalt Principles. Retrieved fromhttp://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htmU.S. Dept. of Health and Human Services. (2006). The Research-Based Web Design & UsabilityGuidelines. Retrieved from http://www.usability.gov/guidelines/index.html
    50. 50. The End Thank you.

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