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Teachback on Global Business

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  • Global BusinessA Teachback Presentation
  • Global BusinessProgram Courses
  • Global Business Courses: BSAD 476: Global Business Issues FINA 450: Global Finance MKTG 450: Global Marketing HUMN 318: World Religions
  • Global BusinessNature & Purpose
  • Global BusinessPurpose……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Outcomes……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessCognitive Map
  • Global BusinessCognitive Map……………………….……………………….……………………….……………………….……………………….……………………….
  • Global BusinessKey Theories
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative AdvantageTheory #2: Purchasing Power ParityTheory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #1: Comparative Advantage……………………….……………………….……………………….(Tutor2u, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #2: Purchasing Power Parity……………………….……………………….……………………….(Franklin, n.d.)
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….Developed by John Dunning to explain the activities of multinational enterprises (Eden & Dai, 2010).
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessKey Theories……………………….……………………….……………………….Theory #3: The OLI Paradigm……………………….……………………….……………………….
  • Global BusinessAcademic Authorities
  • Global BusinessAcademic Authorities……………………….……………………….……………………….Economist: Joseph StiglitzEconomist: Paul KrugmanEconomist: Lars E. O. Svensson……………………….……………………….……………………….
  • Global BusinessPractitioners
  • Global BusinessPractitioners……………………….……………………….……………………….Virgin Group: Richard Branson (Chairman)JP Morgan Chase: Jamie Dimon (Chairman, President, and CEO)Starbucks: Howard Schultz (Chairman, President, and CEO)……………………….……………………….……………………….
  • Global BusinessText & Journals
  • Global BusinessText & Journals……………………….……………………….……………………….Journal: Journal of World BusinessJournal: Journal of International Business StudiesText: Globalization of Markets by Theodore LevittReport: Increasing Returns & Economic Geography by Paul Krugman Magazine: The Economist……………………….……………………….……………………….
  • Global BusinessReferences……………………….……………………….……………………….
  • Global BusinessResources……………………….……………………….……………………….
  • The EndThank you for viewing my presentation.
  • Transcript

    • 1. Web Design
    • 2. WEB DESIGNProgram Courses
    • 3. Program CoursesOF WEB DESIGN GRPH 210 Fundamentals of Graphic Design GRPH 310 Advanced Graphic Design WEBD 234 Web Design & Implementation EMKT 415 Search Engine Optimization
    • 4. WEB DESIGNNature & Purpose
    • 5. Nature & PurposeOF WEB DESIGN
    • 6. Nature & PurposeOF WEB DESIGN PURPOSE • effective communication of ideas on the web • organize information for ease of use • improve aesthetics
    • 7. Nature & PurposeOF WEB DESIGN CREATE • logo, graphics • web documents DEVELOP • strategy for effective presentation of information
    • 8. WEB DESIGNKey Outcomes
    • 9. Key OutcomesOF WEB DESIGN APPLY • layout DESIGN PRINCIPLES • typography • color • usability
    • 10. Key OutcomesOF WEB DESIGN ORGANIZE • effective presentation INFORMATION • use of clear hierarchy • optimize for search engines
    • 11. Key OutcomesOF WEB DESIGN ADHERE TO • validate markup WEB STANDARDS • use best practices • make content accessible
    • 12. Key OutcomesOF WEB DESIGN USE & IMPLEMENT • HTML PROGRAMMING LANGUAGE • CSS • JavaScript
    • 13. Key OutcomesOF WEB DESIGN DESIGN & • design brief DEVELOP • logo, ads, collateral • functional website • link-building campaign
    • 14. WEB DESIGNCognitive Map
    • 15. Cognitive MapOF WEB DESIGN
    • 16. WEB DESIGN Key Theories
    • 17. Key TheoriesOF WEB DESIGN THEORY #1 The Gestalt Principles THEORY #2 Color Psychology THEORY #3 Web Usability
    • 18. WEB DESIGN THEORYGestalt Principles
    • 19. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN “ Human perception is governed by relationships; how things are similar or dissimilar, how they contrast or blend with one another, and how arrangements of things suggest hierarchies and are affected by context. — Rutledge, 2008
    • 20. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN SIMILARITY items of similar size, shape, color are perceived as a group
    • 21. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN SIMILARITY consistent visual cues:
    • 22. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN CONTINUANCE elements moving in same direction are more related
    • 23. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN PROXIMITY items in close proximity are grouped together
    • 24. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN PROXIMITY navigational proximity:
    • 25. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN CLOSURE brain achieves closure by filling in missing information
    • 26. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND elements are perceived as: • figures (focus) • or ground (background)
    • 27. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND spot the dog’s face:
    • 28. The Gestalt PrinciplesKEY THEORIES OF WEB DESIGN FIGURE-GROUND spot the parrot:
    • 29. WEB DESIGN THEORYColor Psychology
    • 30. Color PsychologyKEY THEORIES OF WEB DESIGN “ Color informs, bringing instant comprehension, calling attention, delivering information, creating an identity and explaining the characteristics of a product (or service). Above all, colors evoke emotions.” — Eiseman, 2006
    • 31. Color PsychologyKEY THEORIES OF WEB DESIGN BRIGHT PINK playful, festive, stimulating BRICK RED earthy, warm DEEP REDS rich, mature, robust
    • 32. Color PsychologyKEY THEORIES OF WEB DESIGN TURQUOISE compassionate, water CHARTREUSE artsy, bold, trendy DARK GREEN natural, trustworthy, stately
    • 33. Color PsychologyKEY THEORIES OF WEB DESIGN GOLDEN YELLOW nourishing, buttery, comfort TANGERINE juicy, fruitful, energizing VIBRANT ORANGE fun, whimsical, gregarious
    • 34. Color PsychologyKEY THEORIES OF WEB DESIGN DEEP BLUE credible, authoritative, classic BLUE PURPLES contemplative, mysterious SKY BLUE calming, faithful, true
    • 35. WEB DESIGN THEORYWeb Usability
    • 36. Web UsabilityKEY THEORIES OF WEB DESIGN “ … high usability means a system is: easy to learn and remember; efficient, visually pleasing and fun to use; and quick to recover from errors. — Dictionary of Computing, n.d.
    • 37. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS top left corner: logo LAYOUT
    • 38. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • use meaningful labels LINKS • provide clickability cues • differentiate visited links
    • 39. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • consistent placement PAGE STRUCTURE • proper alignment
    • 40. Web UsabilityKEY THEORIES OF WEB DESIGN WEB DESIGN CONVENTIONS • make information available ACCESSIBILITY to users with disabilities, (users of assistive technologies)
    • 41. WEB DESIGNAcademic Authorities
    • 42. Academic AuthoritiesOF WEB DESIGN COLOR SPECIALIST Leatrice Eiseman AUTHOR Robin Landa GOOGLE ASSOCIATE Matt Cutts
    • 43. WEB DESIGNPractitioners
    • 44. PractitionersOF WEB DESIGN GRAPHIC DESIGNER Jason Santa Maria ILLUSTRATOR Nick La USABILITY EXPERT Jakob Nielsen
    • 45. WEB DESIGNKey Texts
    • 46. Key TextsOF WEB DESIGN Color: Messages and Meanings, COLOR A Pantone Color Resource USABILITY UseIt.com ACCESSIBILITY ADA Standards for Accessible Design
    • 47. WEB DESIGNMags & Associations
    • 48. Magazines & AssociationsOF WEB DESIGN American Institute AIGA of Graphic Arts AWARDS Webby Awards MAGAZINE Smashing Magazine
    • 49. REFERENCESDictionary of Computing. (n.d.). Usability. Retrieved from http://foldoc.org/usabilityEiseman, L. (2006). Color: Messages and meanings. Gloucester, MA: Hand Books Press.KISSmetrics. (2010). How do colors affect purchases? Retrieved fromhttp://blog.kissmetrics.com/color-psychology/Liquori, E. (2011, September 19). The close relationship between Gestalt principles and design.Retrieved from http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-principles-and-design/McClurg-Genevese, J. D. (2005, June 13). The principles of design. Retrieved fromhttp://www.digital-web.com/articles/principles_of_design/Rutledge, A. (2008, December 9). Gestalt principles of perception. Retrieved fromhttp://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.phpSpokane Falls. (n.d.). The Gestalt Principles. Retrieved fromhttp://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htmU.S. Dept. of Health and Human Services. (2006). The Research-Based Web Design & UsabilityGuidelines. Retrieved from http://www.usability.gov/guidelines/index.html
    • 50. The End Thank you.