Pomegranate portfolio 2011_r02
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Pomegranate portfolio 2011_r02

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Pomegranate, fusing marketing and sales to create integrated digital success

Pomegranate, fusing marketing and sales to create integrated digital success

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Pomegranate portfolio 2011_r02 Pomegranate portfolio 2011_r02 Presentation Transcript

  • Pomegranate openbusinesses to thepotential of onlinemarketing. Print Mobile YO U R AU D I E N CE Email Advertising Marketing Social SEO Media Website YOU Video Online Events
  • HelloWe are Pomegranate, creators of engaging brandexperiences for the online world. Our focus is simple,to help our clients get the most from their onlinemarketing.Whether you are looking for new effective waysto engage your audience, innovations that willenhance your sales results, a targeted marketingstrategy or a complete campaign from concept toimplementation, Pomegranate can draw on overtwelve years of experience to put you at theforefront of your industry.We specialise in:• Research & analysis• Strategy & planning• Website design & development• Online marketing• Monitoring & evaluation
  • Injecting your projectwith Brand ConfidenceAt Pomegranate we use our unique BrandConfidence model to establish a focused projectstructure providing our clients with the clarity ofservice and quality of creativity we are renowned for.As the name suggests, Brand Confidence is aboutensuring our clients have ultimate confidence inthe way their brand message and proposition iscommunicated. Whether you are looking to launcha new product or service, establish marketdominance or break into new territory, our BrandConfidence process will ensure consistencythroughout your online marketing communications.Confidence is the key to successful brandcommunication!
  • Who we work with...We have been delighted to work with anexciting array of brands from all backgroundsover the years. From inspiring Start-ups toLarge Enterprises, Pomegranate has workedwith them all, and brought a fresh perspectiveto their projects.The following client stories, give you a insightinto how Pomegranate are commissioned todeliver high impact projects for a diverse rangeof challenges.
  • Pomegranatein action, a fewexample casestudies...
  • The Monier Group, Redland:Online brand strategyTHE CHALLENGE The site focuses on providing consumers with jargon free helpRedland is a brand of the worldwide Monier Group. With and advice on their individual roofing projects highlightingoperations in 42 countries and over 150 production sites, Redlands vast roofing knowledge whilst promoting the mostMonier is the leading worldwide supplier of roofing materials relevant products for their project.and solar panel systems (PVU). Once the consumer has a clear understanding of their projectsPomegranate won the pitch to develop Redland’s consumer requirements they are able to access the ‘Find A Roofer’focused strategy and provide the complete creative production feature. This is the primary function of the website helping to linkof the dedicated online communications, with the aim to homeowners who need to re-roof their property or to extendenhance attraction and product awareness from the top 20% their existing roof, with specialist local roofing contractors whoof UK property owners. are able to carry out the workTHE SOLUTION THE OUTCOMEDuring the early stages of the project we worked closely with The new consumer focused proposition and website designRidgemount PR and Redland’s sales and marketing teams to has been universally accepted by Redland and Monier.identify the core brand proposition to be expressed through thenew consumer approach. The strategy was founded on the useof a multi-purpose website that enhances the user appeal toengage and interact with the information.
  • Nebulas Solutions Group:Integrated campaignTHE CHALLENGE THE SOLUTIONNebulas Solutions Group is a leading IT Security, Acceleration Pomegranate’s close working relationship with the salesand Virtualisation specialist based in London. It has three and marketing teams at Nebulas has seen the design andcomplementary solutions divisions focused on addressing the production of a series of targeted cross channel campaignslargest challenges facing organisations today; those of security, comprising on and offline media. This collaborative approachperformance and efficiency. has successfully enabled both teams to get the most from their marketing strategy.Pomegranate were approached by Nebulas to developtheir demand generation strategy and targeted marketing Campaigns run by Pomegranate include the promotion of thecampaigns, to increase sales and enhance the awareness of Nebulas Firewall Security and Optimization Service, producttheir solutions and services. launches including Abra - The Office In Your Pocket, customer and partner events and the creation of a new brand identity and proposition for Nebulas experimental arm - Nebulas Labs. THE OUTCOME Nebulas have been extremely impressed with the success of the campaigns run by Pomegranate and have seen increased sales and response rates across all marketing channels. Pomegranate continue to work with Nebulas as a strategic partner providing consultation and creative expertise to help Nebulas in what promises to be an exciting 2011.
  • Marcus Wareing:Website design & developmentTHE CHALLENGE THE SOLUTIONAs one of the brightest stars of the British food world, Marcus During the early stages of the project we worked closelyWareing’s modern take on classic French cuisine has won him with the team at Marcus Wareing to identify the core brandinternational acclaim. After nine years as Chef-Patron of proposition to be expressed across the new flagship websitePétrus, he now runs his own restaurant, Marcus Wareing at and supporting marketing tools. It was important for the MarcusThe Berkeley and has two Michelin stars. Wareing team that the personality of the brand shone through all communications and that we made fine dining an accessiblePomegranate were approached because there was a need and welcoming experience from beginning to end by sharingto create a web presence that established the Marcus with the audience the passion for food and attention to detailWareing brand as it’s own entity giving it autonomy from The that’s required.Berkeley Hotel and providing the Marcus Wareing team with acommunications platform to drive marketing activity. THE OUTCOME The website has introduced new methods of data capture and encourages the public to submit their own reviews of their restaurant experience. Since the launch of the website Marcus Wareing have seen a significant increase in website traffic, generating more organic search results and have been able to build an impressive database of active subscribers.
  • Argent:Website design & development Leaders in Financial Guidance.THE CHALLENGE Marketing and brand guidelines were produced to enableArgent is a leading London-based Independent Financial Argent to keep consistency across multiple brand touchAdvisers who has been practicing its brand of personal points. We also introduced enhanced customer relationshipfinance for 30 years. Pomegranate were hired to help Argent tools to stimulate frequent engagement and assist with clientcommunicate their shift from Advisory services to a ‘Fully retention.Managed’ service model creating a perceptual change inthe Argent brand in order to attract an audience with higher THE OUTCOMEinvestment potential. The development of the Argent brand communications has assisted in promoting credibility and developing early stageTHE SOLUTION prospect discussion. This strategy is also improving the levelIt was clear from the discussions with Argent personnel and of service awareness and increasing recognition of additionalclient base that the key to the Argent proposition, is the services. By constructing detailed client profiles Argent havestrategic approach taken to each clients investment plan and been able to conduct regular targeted marketing, seeing athe expertise and level of attention paid to their portfolios dramatic improvement in responsiveness to the content.asset allocation. As a result of the research, Pomegranate We will continue to monitor the success of Argent’s marketingestablish Argent as the ‘Leaders in Financial Guidance’ efforts and look forward to ensuring they remain the leaders indesigning and building an online presence which provides all their industry.the tools to satisfy the needs of the modern investor, whilstsimultaneously reducing administration time for Argent.
  • Accellion UK:Online event promotionTHE CHALLENGEUS based Accellion is the global pioneer and leading provider Aligning this insight with the values of pioneering technologyof appliance-based file transfer solutions for virtualized and our strategy was comprised to develop a high degree ofcloud environments. personalised events. Through the use of live demo webinars and physical events, driven by targeted email marketingMany of the world’s leading corporations and government and social media engagement, we delivered above averageagencies rely on Accellion’s managed file transfer to secure attendance.their intellectual property and ensure compliance. In conjunction with the emarketing and incentive campaigns,Pomegranate were approached by Accellion to design and we developed a specific microsite to capture data and enableimplement an online marketing strategy to increase brand us to refine the analysis of the campaign and generate leadawareness and drive sales in a UK market that had so far scoring from potential leads. In conjunction, an extensivebeen slow to realise the benefits of the solution. Google Adwords and social media campaign ran to ensure maximum audience awareness.THE SOLUTION Using our Pomemailer email broadcasting system we havePomegranate worked with Accellion to create an integrated been able to offer Accellion a clear picture on the success ofonline marketing strategy, to increase brand awareness and their new marketing approaches and a provide them with ato promote the unique Accellion secure file transfer system. greater understanding of the UK market. The results from theAccellion confirmed that the sales technique that performed campaign have been extremely positive and Pomegranate arebest for them was by getting the system in front of people. working on an ongoing marketing strategy for Accellion in the UK.
  • Jacks of LondonFranchiseTHE CHALLENGE Within the project we developed the complete ‘Jacks Life’After assisting Jacks in developing the complete brand guidance and support system. This pack detailed all theimage and engagement marketing for the operation, the next crucial components for franchise success. The elementstask was to construct the framework for the business to be included concise specifications for the unique brandedfranchised. With an extensive and very credible history, Jacks interior and shop fit out system, through to the digital andwas already proving to be attractive to prospective individuals. print marketing system that provided franchisees with optimalThe owners decided that franchising was a logical progression promotional capabilities.to enable the brand to capture national exposure. To launch the B2B operation Jacks embarked on an intensiveWe were tasked to distill the business model and Jacks phase of PR, events and industry networking. This wasBrand into a solution that could be easily transitioned and supported through our distinctly Jacks approach to exhibitionimplemented across various location and formats. design and post event, sales support materials.THE SOLUTION THE OUTCOMEWe initiated the project working with the Jacks team, Jacks has received a constant enquiry stream since thealigning the franchise business model with the assets and franchised launched. At its peak head office have taken over 35requirements for a comprehensive operating infrastructure. qualified enquiries in a month, with requests coming in from asJacks were very sensitive about the fact that each franchise far as Dubai the US and Australia.should feel individual, to not dilute the independent nature of Jacks has currently focused on developing the UK and storesthe brand. This meant that unlike many franchises it was not a have been opened in locations from London, to Birminghamcase of ‘one size fits all’. and even into Belfast.
  • CALLING ALL BUSINESS BRAINS Franchise with style – no hairdressing or industry experience required. Just passion and ambition. www.franchisewithjacks.co.uk Exciting, fun, profitable and proven, Jacks of London is a franchise with a difference. And you don’t even need to be a barber. Become part of a Why should you open a Who are we growing industry Jacks of London franchise? looking for? As 64% of men declare that their hair Successful and proven business concept Hairdressing and industry is the most important aspect of how experience is not necessary to Unique positioning in the market place they look, ahead of how they dress and run a Jacks of London franchise, growth in the men’s grooming sector Growing industry so you don’t need to be a barber is second only to the sun care market*, to become part of this successful Strong established brand with both research and the success of our business network. We are simply growing network existing stores proves that our offering looking for business minded is in high demand. Backing of a professional and individuals who have some experienced team experience in managing and Jacks of London can offer a unique motivating a team. You need to be 40 years of industry experience business opportunity that will allow driven, passionate, self-motivated you to become part of the booming Fully comprehensive training and and excited by the prospect of male grooming industry, an industry support programme working in a hands on, people that is worth £1.1bn and is set to grow orientated environment. Prime location stores and growing at a double figure rate**. As the first true franchise of its kind in the UK the Less risk to open as a franchise – What is required of me? The ultimate Jacks of London brand is growing from 50% of new independent businesses strength to strength and is now the fail within the first year You can own your own Jacks of benchmark for quality but affordable London franchise for as little as male grooming on the high street. franchise £36,000, dependent on size and location, with the remaining * Euromonitor Int. L’Oreal Professional Health and Beauty Survey. investment being obtained ** Mintel from high street banks with opportunity the help of the Jacks of London team. Find out more about the opportunity at: www.franchisewithjacks.co.ukjol_franchise brochure.indd 4-5 6/3/09 15:36:15
  • Discoverwhat we coulddo for youFor further information, please contact: ROI Exposure YO U R AU D I E N CEDuncan ThomasPomegranate Engaging Results5 Charterhouse Buildings,Goswell Road, Increased CustomerLondon, SALESEC1M 7AN Success Awareness YOUT: 020 7336 7322 Websiteduncan@pomegranate.co.uk Traffic