Deliver Business Value Through Cloud Computing


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Orange is at the forefront of global cloud solutions, helping Clients transform the way the use IT.

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  • presentation title Cloud Computing is not just a technical decision, it can also have impacts on your organization, on the way you manage your vendors, on the way you measure performance of services. this is not all or nothing, now or never! t ransitioning to a private cloud is gradual and requires careful planning and assessment. Our cloud-readiness assessment and professional services will guide you throughout this journey
  • presentation title Our vision is to become a trusted intermediary providing customers with simple and secure access to multiple applications from Orange or selected partners, from a “Business Application Store.” I will give you more details later about the “applications store” we can provide today. We are starting the path towards this store by building a complete portfolio of services including infrastructure, security and applications such as collaboration and unified communications. We want to combine our network expertise with our IT/cloud solutions to deliver the security and performance our customers need for their critical applications, and we will provide end-to-end SLAs.
  • presentation title presentation title As a service provider, we have always set up powerful partnerships with the leaders on each market. We are doing exactly the same in cloud computing. We are deploying a partnership strategy along 3 complementary directions: we are partnering with leading technology providers to develop our own offers we are also setting up strong commercial partnerships to address our customers worldwide: our Flexible 4 Business alliance with Cisco, EMC and VMware is one of them. we also announced a very strong partnership with SITA in June 2011 to deploy a joint cloud-ready infrastructure based on 6 data centers worldwide of the latest generation. The objective will be to deliver our respective cloud solutions from this infrastructure with the highest level of security and performance. Data centers are actually a very strong component of our cloud strategy so let me show you what we are deploying, especially in your region.
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  • presentation title Today, we have over 30 data centers at our disposal worldwide across the FT-Orange group. Thanks to this partnership with SITA, we will have an additional 6 data centers, fully cloud-ready, by the end of 2012, 3 of which will be deployed in Asia Pacific. The one in Singapore will open during the first quarter of 2012. We are also pursuing a partnership strategy to expand our data center footprint worldwide/ For example, we have signed a partnership with NTTC that gives us immediate access to 10 of their DCs in APAC. Additional notes our datacenter strategy : a combination of upgrades and partnerships we will continue to maintain a consolidated infrastructure that provides the best ratio between performance and costs build a future-proof infrastructure that will support future growth Through building a latest generation data center in France using the most efficient energy-saving technologies. This data center will achieve a max PUE of 1.3 an international high performance managed cloud computing infrastructure with SITA in 6 data centers, including one in Singapore due to open in the first quarter of 2012 and 2 others later in 2012 partnerships with data center facilities providers such as NTTC. We have already signed an agreement with NTTC that gives us immediate access to 10 of their DCs in APAC. - - - - - - - Details on our Current agreement with NTTC: Reciprocal networking access to 10 DCs in APA Potential extension to others in EMEA, NAM
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  • presentation title This customer is a confederation of companies in the luxury retail market. Executive managers wanted to achieve greater synergies across the group—this project was driven by business owners—and to be able to bring new capabilities to everyone, not just in pockets here and there We built for them a private application store: 1. Web 2.0 portal 100% integrated with the company’s IT, configurable by each user to include the preferred services and displaying, e.g., today’s meeting, presence of colleagues 2. Catalog of services , created specifically for this customer, including messaging & archiving as core services for each user; additional services available on a pay per use baseis and even applications that the customer may choose to host on local servers: the portal makes it all seamless for the end user -company is able to bill business units and subsidiaries based on the usage of their employees IS THAT CORRECT? Dedicated support team within our Cairo major service center; 4 user profiles defined with 4 SLAs access internet/intranet; web only or rich client; from mobiles, Blackberries, etc. dual site architecture with data centers in Paris and Singapore, each with 30 TB data storage & redundant local infrastructure. Our key partners for delivering this service are Cisco, IBM, EMC and Microsoft; also contributing are Exalead, Mandarine Business School for the end user training; our IT&Labs subsidiary was key to development of the portal Still early in the deployment of the application store, but for the business owners who drove this project, they already see benefits from having common tools available to employees across the entire group and we are actively replicating this approach for other large customers.
  • presentation title presentation title Business Together as a Service is a unified communications solution based on a shared platform hosted in Orange data centers. this is one of the first products that we will deploy in our cloud-ready data centers. The Orange labs IT department has decided to be one of the first 3 testers of Business Together as a Service because it needed to refresh the labs telephony service but has very limited CAPEX and did not want to have to change their existing IP phones. From their point of view, the experimentation is a real success: they have been able to move to a new solution without service disruption. The cloud model makes it possible to upgrade and implement new users seamlessly. They have completely achieved their CAPEX objective as they were able to implement without changing their existing IP phones. They also greatly appreciate the cost granularity provided by the per-user pricing: it makes it easier for them to plan user migration and corresponding phone investments in the future. And it also enables them to start charging their internal users when they decide to do so.
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  • Deliver Business Value Through Cloud Computing

    1. 1. deliver business value through Cloud Computing Didier Jaubert Senior VP, Global Services & Global Communications Solutions Orange Business Services
    2. 2. cloud or not cloud? that is not the question! <ul><li>the real question is... </li></ul>optimize your costs foster business agility guarantee performance and security <ul><li>CAPEX reduction, lower TCO </li></ul><ul><li>resource sharing </li></ul><ul><li>TTM improvement </li></ul><ul><li>tailored billing model (pay per use) </li></ul><ul><li>on-demand capacities and scalability (peaks of load) </li></ul><ul><li>self-provisioning / service </li></ul><ul><li>worldwide access (international development) </li></ul><ul><li>service delivery reactivity (mergers/acquisitions) </li></ul><ul><li>worldwide unified service management </li></ul><ul><li>end-to-end monitoring and commitments </li></ul><ul><li>energy savings </li></ul><ul><li>improved business continuity (data recovery) </li></ul>how can your IT organization really benefit from the new delivery and service models that are provided by cloud solutions?
    3. 3. cloud computing transforms your IT delivery model, technical impacts are only one part of the challenge a transformed delivery model, from ICT solution to service provider where do I start ? how do I integrate with my legacy IT ? how do I reach my target ? what impacts on my internal organization? <ul><li>business alignment & service offerings </li></ul><ul><li>skills & competencies </li></ul><ul><li>suppliers relationship </li></ul>what impacts on my technical existing environments? <ul><li>infrastructures (networks, platforms, data centers) </li></ul><ul><li>IT applications </li></ul><ul><li>virtualization </li></ul><ul><li>security & performance </li></ul>what benefits can I truly expect? <ul><li>business improvement </li></ul><ul><li>economies (TCO, RoI) </li></ul><ul><li>regulatory compliance </li></ul><ul><li>be greener </li></ul>how to define my target and how to measure and control? <ul><li>architecture (public, private, hybrid) </li></ul><ul><li>service management level </li></ul><ul><li>commitments and SLAs </li></ul>
    4. 4. cloud computing by Orange <ul><ul><li>best-of-breed IaaS and SaaS services </li></ul></ul><ul><ul><li>choice of delivery models: from packaged shared to fully customized dedicated </li></ul></ul><ul><ul><li>trusted intermediary for third-party cloud services </li></ul></ul><ul><ul><li>lifecycle support by professional services in IT transition </li></ul></ul><ul><ul><li>end-to-end QoS with business – related SLAs and security </li></ul></ul>powerful partnerships worldwide data center and network coverage unmatched global network expertise ISO and ITIL certifications, SAS 70 audit the ‘3S’ you gain in speed, security and scalability
    5. 5. a coherent and comprehensive partnership strategy Flexible 4 Business Since June 2011, SITA and Orange Business Services have joined forces to build a global cloud computing infrastructure to deliver secure and highly available cloud computing services to the air transport industry and to multinational enterprises around the globe. technological partners commercial partners application partners
    6. 6. Flexible 4 Business 4 complementary IT & communication leaders jointly working to help you succeed in your cloud strategy <ul><li>The global leader in virtualization and cloud infrastructure with 84% of marketshare </li></ul><ul><li>2 Bn $ revenue </li></ul><ul><li>190 000 customers </li></ul><ul><li>The worldwide leader in information infrastructure solutions </li></ul><ul><li>16.9 Bn $ revenue </li></ul><ul><li>The worldwide leader in network infrastructure technologies </li></ul><ul><li>40 Bn $ revenue </li></ul><ul><li>2800 UCScustomers in less than a year </li></ul><ul><li>The world ’ s largest seamless network </li></ul><ul><li>The global leader in integrated communication solutions </li></ul><ul><li>51 Bn $ revenue </li></ul><ul><li>200 million customers / 3750 MNCs </li></ul><ul><li>14.000 virtual machines </li></ul>integrated and operated by Flexible 4 Business
    7. 7. what the members of the alliance bring (offerings and technologies) Innovations & convergence UCS Lan Datacenter – Nexus San Datacenter – MDS UC products Security (Iron Port, Scansafe) Virtualisation technologies vSphere vCloud Director Storage technologies Storage for vBlock (Celerra, Clariion, VMax) Backup and Recovery Systems (Avamar, Data Domain) Cloud Computing Operator and Integrator Cloud Professional Services Flexible Computing Private Backup aaS Storage aaS Security aaS UC aaS
    8. 8. a global data center strategy and footprint presentation title UK cluster Oak Hill Geneva Sao Paolo Warsaw & Lodz Romania cluster Madrid Paris cluster Rennes cluster Clermont NORMANDY ATLANTA FRANKFURT HONG KONG SINGAPORE SYDNEY JOHANNESBURG CLOUD-READY DATA CENTERS IN PARTNERSHIP WITH SITA Hong Kong Shanghai Beijing Hanoi Bangkok Malaysia Singapore NTTC partnership Sydney legal zones covered EU Europe – non EU USA South America Singapore/Asia Australia Africa
    9. 9. flexible infrastructure with Flexible Computing <ul><li>flexible and modular services catalog allowing to build a customized offer that meets customer’s needs </li></ul><ul><li>client applications (business, office and collaborative technology) and IT infrastructure management </li></ul><ul><li>hosting services on virtualized infrastructures and physicals servers </li></ul><ul><li>private, shared and hybrid infrastructures available </li></ul>2 OS management 3 co-management 4 application software 1 technical management <ul><li>networking (IP, firewalls, load balancer, etc.) </li></ul><ul><li>physical server (CPU, memory, disk) </li></ul><ul><li>hypervisor VMWARE </li></ul><ul><li>storage (backup, NAS, SAN, etc.) </li></ul><ul><li>operating system Windows and Linux </li></ul><ul><li>software infrastructure DB, application and Web server, FTP, etc. </li></ul><ul><li>customer application </li></ul>customer Web portal service management and monitoring 24/7 security
    10. 10. case study: private cloud in Asia beyond DC consolidation, a true IaaS transformation <ul><li>scope </li></ul><ul><ul><li>01 consolidation of four data centers into one regional data center in Singapore </li></ul></ul><ul><ul><li>02 transformation from DIY IT management to cloud IaaS service delivery </li></ul></ul><ul><li>client benefits </li></ul><ul><ul><li>operational costs reduction </li></ul></ul><ul><ul><li>state of the art DC infrastructure without having to invest </li></ul></ul><ul><ul><li>improved and standardized SLA in Asia </li></ul></ul><ul><ul><li>smooth transition to reduce risks </li></ul></ul><ul><li>Orange solution </li></ul><ul><ul><li>DC consolidation and transition professional services </li></ul></ul><ul><ul><li>a consistent service catalog + a ‘pay per use’ pricing model </li></ul></ul><ul><ul><li>managed services for virtual and physical servers + storage/backup services </li></ul></ul><ul><ul><li>a self-provisioning portal </li></ul></ul><ul><ul><li>adapted SLA (bronze, silver, gold) </li></ul></ul>
    11. 11. case study: a luxury brand leader deploys a Private Applications Store to allow access to applications on a per-use basis presentation title our customer’s need: far-flung conglomerate looking for synergies and new capabilities <ul><li>our solution: </li></ul><ul><li>Orange-developed portal </li></ul><ul><li>enabling access to a catalog of services </li></ul><ul><ul><li>adaptable & customizable </li></ul></ul><ul><ul><li>available anywhere, anytime, from any device </li></ul></ul><ul><li>35K employees served to date </li></ul>benefits so far common tools available to employees across the entire Group employee web portal
    12. 12. case study: the Orange labs refresh their telephony infrastructure with Business Together as a Service <ul><li>our customer’s need </li></ul><ul><li>refresh telephony infrastructure with limited CAPEX and OPEX on 6000 users on 17 sites & 9 countries </li></ul><ul><li>provide same features at minimum </li></ul><ul><li>invest in future-proof and leading technology </li></ul><ul><li>our solution </li></ul><ul><li>UC services provided from a central hosted and managed platform for 850 users </li></ul><ul><li>service catalogue with 4 user profiles </li></ul><ul><li>price per user </li></ul><ul><li>support for end-users training and communications </li></ul><ul><li>benefits so far </li></ul><ul><li>zero CAPEX required (existing phones used) </li></ul><ul><li>seamless transition, no service disruption </li></ul><ul><li>better visibility/granularity of costs: </li></ul><ul><ul><li>easier investment planning </li></ul></ul><ul><ul><li>internal charging possible </li></ul></ul>
    13. 13. conclusion the question no longer is ‘should I use cloud computing?’ … but ‘how can I use it to best serve my business?’ <ul><li>we have effective cloud computing solutions to help you transform and support your business objectives: </li></ul><ul><ul><li>flexible infrastructures </li></ul></ul><ul><ul><li>on-demand delivery of apps </li></ul></ul><ul><ul><li>pay as you go </li></ul></ul><ul><ul><li>remember </li></ul></ul><ul><ul><li>we are heavily investing in different regions worldwide to support your needs </li></ul></ul><ul><ul><li>cloud computing is a journey and we can accompany you through it </li></ul></ul><ul><li>facts: </li></ul><ul><ul><li>the cloud, a revolution that will take place with or without the IT departments </li></ul></ul><ul><ul><li>CIOs are becoming CIOOs: Chief Information Organization Officers </li></ul></ul><ul><ul><li>the future is hybrid </li></ul></ul>
    14. 14. thank you Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. France Telecom Group restricted.