What is ux dana dumai

737
-1

Published on

8 golden rules to describe what is user experience.

Published in: Design, Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
737
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

What is ux dana dumai

  1. 1. (Or: how do I tell my mom what I do?)Dana Dumai, Head of UXThe AOL On Network (AOL Video)Email: dana.dumai@teamaol.comVisit us on: http://on.aol.com 1
  2. 2. A few words about me. 2
  3. 3. • WHY do companies need UX• HOW do we do this Understand your users Actual scenarios: Solve the REAL problems UI vs. UX: Play to think Beware of the featuritis Aesthetic is important Details, details details Help/read your products UX is not only how it looks• WHERE does UX fit in the work process? 3
  4. 4. 4
  5. 5. A focus on UX will help you better addressfunctional requirements:• Build the right things• Prioritize functions• Improve users’ efficiency and accuracy when using your product 5
  6. 6. 95% 6By Niko Nyman/Creative Commons
  7. 7. 7© Winston Smith
  8. 8. “ ” 8
  9. 9. 9
  10. 10. Inspiration: http://www.slideshare.net/stephenpa/7-user-experience-lessons-from-the-iphone-introducing-ux?type=presentation 10
  11. 11. 11
  12. 12. Name: Ben ZackheimProfession: Senior Product Manager Games.comCompany: AOLGender: MaleAge: In his 30sLocation: New York CityEducation: New York University - Tisch Film SchoolMarital status: Married+2 12
  13. 13. 13
  14. 14. © Didier Ruef 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. WELCOME“Welcome, please INSERT CARDinsert your card” 20
  21. 21. WELCOMEUser inserts card to INSERT CARDATM 21
  22. 22. Insert your PIN code PIN CODE 22
  23. 23. Insert/select the HOW MUCH?amount of withdrawal 23
  24. 24. ANYTHING ELSEAnything else before BEFORE CASH?receiving the $$$? 24
  25. 25. Take the card TAKE THE CARD(accompanied by asound) 25
  26. 26. CASH BEING COUNTEDCash is “being PLEASE WAITcounted” please wait(just a pause to let the user put thecard back in the wallet) 26
  27. 27. Take the money, TAKE CASHgoal was achieved 27
  28. 28. 28
  29. 29. WELCOME WELCOMEINSERT CARD INSERT CARD 29
  30. 30. PIN CODE HOW MUCH? 30
  31. 31. TAKE CASH TAKE THE CARD 31
  32. 32. When we are not supporting the needs and the rightscenarios: it COSTS us:• Users FORGOT their cards: the goal was getting the money and they reached that goal too soon• In the US in 1999, 19% of the credit card frauds were done using lost cards (around $180M cost) 32
  33. 33. 33
  34. 34. 34
  35. 35. 35Image by TZA/Creative Commons via flickr
  36. 36. http://headrush.typepad.com/creating_passionate_users/2007/01/iphone_and_the_.html 36
  37. 37. © 2006 Stephen P. Anderson | poetpainter.com Focused on EXPERIENCES(people, activities, context) THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Focused on TASKS (products, features) 37
  38. 38. “Steve jobs didn’t invent text messaging. He justnoticed the experience was broken so… he fixed it.” 38
  39. 39. 39
  40. 40. 40
  41. 41. “It might takelonger if you’repopular” 41
  42. 42. 42
  43. 43. 43
  44. 44. 44Source: http://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. - Charles Eames 52
  53. 53. People didn’t likethe design 53
  54. 54. “Site looks reallygood!” 54
  55. 55. 55
  56. 56. 56
  57. 57. 57
  58. 58. 58
  59. 59. 59
  60. 60. “ ” 60
  61. 61. • Related videos• Search results Search results: are they what the user need? 61
  62. 62. 62
  63. 63. Click to view the next videoView the full videoShare the videoLove the ads 63
  64. 64. 64
  65. 65. we fit productsto people andmake themengageSource: http://www.slideshare.net/stephenpa/7-user-experience-lessons-from-the-iphone-introducing-ux?type=presentation 65
  66. 66. 66
  67. 67. Source: http://www.projectcartoon.com/ 67
  68. 68. 68
  69. 69. 69
  70. 70. 70
  71. 71. 71
  72. 72. 72
  73. 73. 73
  74. 74. 74
  75. 75. 75
  76. 76. 76
  77. 77. Dana Dumai, Head of UXThe AOL On Network (AOL Video)Email: dana.dumai@teamaol.comVisit us on: http://on.aol.com 77

×