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What is ux dana dumai
 

What is ux dana dumai

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8 golden rules to describe what is user experience.

8 golden rules to describe what is user experience.

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    What is ux dana dumai What is ux dana dumai Presentation Transcript

    • (Or: how do I tell my mom what I do?)Dana Dumai, Head of UXThe AOL On Network (AOL Video)Email: dana.dumai@teamaol.comVisit us on: http://on.aol.com 1
    • A few words about me. 2
    • • WHY do companies need UX• HOW do we do this Understand your users Actual scenarios: Solve the REAL problems UI vs. UX: Play to think Beware of the featuritis Aesthetic is important Details, details details Help/read your products UX is not only how it looks• WHERE does UX fit in the work process? 3
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    • A focus on UX will help you better addressfunctional requirements:• Build the right things• Prioritize functions• Improve users’ efficiency and accuracy when using your product 5
    • 95% 6By Niko Nyman/Creative Commons
    • 7© Winston Smith
    • “ ” 8
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    • Inspiration: http://www.slideshare.net/stephenpa/7-user-experience-lessons-from-the-iphone-introducing-ux?type=presentation 10
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    • Name: Ben ZackheimProfession: Senior Product Manager Games.comCompany: AOLGender: MaleAge: In his 30sLocation: New York CityEducation: New York University - Tisch Film SchoolMarital status: Married+2 12
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    • © Didier Ruef 14
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    • WELCOME“Welcome, please INSERT CARDinsert your card” 20
    • WELCOMEUser inserts card to INSERT CARDATM 21
    • Insert your PIN code PIN CODE 22
    • Insert/select the HOW MUCH?amount of withdrawal 23
    • ANYTHING ELSEAnything else before BEFORE CASH?receiving the $$$? 24
    • Take the card TAKE THE CARD(accompanied by asound) 25
    • CASH BEING COUNTEDCash is “being PLEASE WAITcounted” please wait(just a pause to let the user put thecard back in the wallet) 26
    • Take the money, TAKE CASHgoal was achieved 27
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    • WELCOME WELCOMEINSERT CARD INSERT CARD 29
    • PIN CODE HOW MUCH? 30
    • TAKE CASH TAKE THE CARD 31
    • When we are not supporting the needs and the rightscenarios: it COSTS us:• Users FORGOT their cards: the goal was getting the money and they reached that goal too soon• In the US in 1999, 19% of the credit card frauds were done using lost cards (around $180M cost) 32
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    • 35Image by TZA/Creative Commons via flickr
    • http://headrush.typepad.com/creating_passionate_users/2007/01/iphone_and_the_.html 36
    • © 2006 Stephen P. Anderson | poetpainter.com Focused on EXPERIENCES(people, activities, context) THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Focused on TASKS (products, features) 37
    • “Steve jobs didn’t invent text messaging. He justnoticed the experience was broken so… he fixed it.” 38
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    • “It might takelonger if you’repopular” 41
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    • 44Source: http://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html
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    • - Charles Eames 52
    • People didn’t likethe design 53
    • “Site looks reallygood!” 54
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    • “ ” 60
    • • Related videos• Search results Search results: are they what the user need? 61
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    • Click to view the next videoView the full videoShare the videoLove the ads 63
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    • we fit productsto people andmake themengageSource: http://www.slideshare.net/stephenpa/7-user-experience-lessons-from-the-iphone-introducing-ux?type=presentation 65
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    • Source: http://www.projectcartoon.com/ 67
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    • Dana Dumai, Head of UXThe AOL On Network (AOL Video)Email: dana.dumai@teamaol.comVisit us on: http://on.aol.com 77