Michael Wesch, cultural anthropologist from Kansa State University and author of the world-famous YouTube video, "The Machine is Us/ ing Us," describes YouTube as
“ worldwide participatory movement “ and “ a new, user-driven community in which everyone is invited to participate ”. According to Wesch YouTube is not just a technology, "It’s a social space built around video communication that is searchable, taggable and mashable,…“ Source: http://www.youtube.com/watch?v=TPAO-lZ4_hU
YouTube as a social space
Two videos, created by students of Digital ethnography class 2007 at Kansas State University, explore YouTube as a cultural phenomenon.
YouTube facilitates social networking among its user.
How do YouTube users connect to each other?
upload, watch and share videos
rate and comment videos
create groups and channels
create favorites and playlists
subscribe to contents with RSS feed
“ tag” their uploaded videos and these tags are used by YouTube to create a list of related videos
connect with friends to share videos and see each other's YouTube activities
Flag a video that has inappropriate content
get video statistics that show how often videos are viewed in different geographic regions and how popular they are in that market over a given period of time
YouTube hosts Britain's Got Talent's official channel.
In only 14 days, an anonymous woman from a small British village became popular all over the world.
Susan Boyle – a singer
Posted: April 11, 2009
Traffic by April 25, 2009:
43,750 403 views
672 video responses
216,594 text comments
http:// www.youtube.com/watch?v =9lp0IWv8QZY
YouTube: a brief history
September 11, 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal.
October 9, 2006 by Google for $1.65B in cash
San Bruno, California, United States
YouTube's current headquarters in San Bruno, California
Fast facts about YouTube
largest video sharing website on the Internet with over 100 million video access and about 65000 video uploads per day
displays a wide variety of user-generated video content: movie clips, TV clips, music videos, amateur content such as video blogging and short original videos.
unregistered users can watch most videos on the site
registered users can upload an unlimited number of videos
videos uploaded to YouTube are limited to 10 minutes in length and a file size of 1 GB
supports 3GP, allowing videos to be uploaded directly from a mobile phone
YouTube’s superb video technology
YouTube’s advanced video technology plays a vital role in its success:
Videos are delivered in Adobe Flash Video (FLV) format
Users can upload contents in many different formats and YouTube converts them to Flash Video before posting them
Adobe’s progressive download feature allows the playback of the video before the content is completely downloaded
Directly from the website
iPhone, Apple TV or iPod Video, iTunes 6.0.1 or later, PlayStation 3
Wii video game consoles
http:// www.youtube.com/watch?v =TUt5MqaZE9c How to: Convert Flash(*.swf) to Avi, iPod, iPhone, PSP, Zune
YouTube on mobile phones
How to watch YouTube videos on your mobile phone
http:// www.youtube.com/watch?v =DIM2g_ghN7g
How to create YouTube videos with your mobile phone
http:// www.youtube.com/watch?v =UXvhH8XfTKI
YouTube videos can be easily watched on mobile phones. Even more, user can create and post their videos to the YouTube website directly from their mobile phones.
YouTube brief statistics
All videos uploaded by March 17th 2008: 78.3 Million
Videos uploaded per day: over 200,000
Average video length: 2 minutes 46.17 seconds
Average age of uploader: 26.57
Amateur user-generated videos: 80.3%
Professional videos uploaded: 14.7%
Commercial content uploaded: 4.7%
Time to view all materials on YouTube: 412.3 years
Videos that are probably in violation of copyright: 12%
Source: Digital Ethnography at KSU Project Wiki
YouTube video uploads by category Source: Digital Ethnography at KSU Project Wiki
YouTube video uploads by country and language Source: Digital Ethnography at KSU Project Wiki
Each video in YouTube is associated with one predefined topic area called category.
Categories are assigned by content providers and they are not always reliable searching criteria.
“ Clicking on the education category shows a mix of videos, including ones with babes posing in lingerie and others on the lectures of Socrates.”
Source: Chronicle of Higher Education Wednesday, January 9, 2008
At the moment there are 16 major categories in YouTube
YouTube registered members can create a Group
A group creator decides about permissions regarding group membership, group website visibility etc
group members can invite other members, begin conversations, add videos, and post comments to the videos and topics added by other members
An example of a YouTube Group
LILRC (the Long Island Library Resources Council) is sponsoring a contest named "LILTube" to encourage libraries in Nassau and Suffolk county to create videos showcasing their libraries and library services.
YouTube assigns a personal channel to subscribed members
Channels are Individual users’ acounts
Each channel displays
a short personal description
thumbnails of videos you've uploaded
members to whom you've subscribed
videos from other members you've picked as favorites
lists of members who are your friends and subscribers
comments on your channel
Higher education on YouTube
On March 26th, 2009 Google has launched
brings together the educational content from over 100 universities and colleges
facilitates access to over 200 full courses from leading universities, like MIT (932 videos), Stanford (604 videos), UC Berkeley(542 videos), UCLA(540 videos), Yale(157 videos), Harvard Business (38 videos)
includes also access to academic channels like University of California Television - UCTV (3,248 videos), Research Channel (345 videos)
YouTube EDU community
Ben Hubbard, who manages the webcasting initiative at UC Berkeley, said :
“ There are a lot of universities and other centers for learning engaged with their local communities on YouTube, but it hasn’t always been very easy to find them. YouTube EDU makes it much easier for us to locate our peer institutions, connect around common interests, and perhaps even engage with one another in a more meaningful and productive way to create a community of best practices.”
" We expect that education will be a vibrant category on YouTube ," said Obadiah Greenberg, strategic partner manager at YouTube, in an e-mail interview. " Everybody loves to learn."
" It's one thing to try to invite people to your own site; it's another thing to be riding the YouTube train ," says Michael J. Schoenfeld, vice chancellor for public affairs for Vanderbilt University.
When colleges want to set up an official channel on YouTube, they need to sign an agreement with the company. That allows them to put their logo or school colors on their channel and to upload longer videos.
Source: Chronicle of Higher Education Wednesday, January 9, 2008
YouTube in academic world An example
Dirk Mateer, a senior lecturer and director of Undergraduate Studies in Economics at Penn State University created a channel on You Tube devoted to economic content.
His channel showcases two teaching methods:
A series of short in-class videos
Links to economic contents provides by other YouTube users
He hopes to foster a community of interested instructors who will share ideas and their own discoveries so that the platform will become richer through collaboration.
Other YouTube’s partnerships
YouTube has established partnership with many other content providers such as
The National Wildlife Federation
K12 channels on YouTube
officially launched in March 2007
established by teachers to fill up a need for a more educationally focused, safe space for teachers, students and schools
ESFhk YouTube channel
the channel represents a group of primary and secondary international schools in Hong Kong
Contains instructional videos on using new technologies for teaching and learning
established by WIS media teacher to allow media students to post their videos in a safe area and also to allow media teacher to develop a database of students’ work which he can later use as a teaching tool
YouTube based Directories and Search Engines
With upload rate of 20 hours per minute YouTube turns into a gigantic database with free video clips of all kinds
All that educators need to do is to sift through this huge mass of materials, select and capture the ones suitable for education
Directories and Search engines mostly based on resources from YouTube resources are emerging on the Internet
YouTube based directories for K12
a subject directory that contains educational videos for kids in K12 schools
covers wide array of subjects like math, science, social studies, English
A kid friendly video search engine
provides suggestions and spelling correction
includes graphical presentation that is easy for kids to understand
How libraries utilize YouTube
Librarian utilize YouTube videos for
describing collections, services, programs and facilities
Library conferences and events
Interviews with teachers, students, alumnae, etc.
Promotion and marketing library collections and services
Providing access to video recordings of various sponsored events, lectures and concerts and many other archived video collections
Example: Library tours
UF Libraries Orientation: Journalism Library
University of Florida, Gainesville, FL, USA
Red Carpet Interviews at the 2008 ALA Conference in Anaheim, CA
http:// www.youtube.com/watch?v =64e5FfSS1GQ
Many libraries use YouTube as a digital archive. These video repositories can include lectures, digitized collections of preserved film, special collections, art or artifact exhibits, or video programs created by the library that were originally produced for other reasons.
YouTube can offer a way to preserve, disseminate, and promote the special collections and production videos.
UF's Baldwin Library Exhibit: "Preservation of Pop Up and Movable Books, Conserving the Past"
University of Illinois at Urbana-Champaign Library's "Mandeville Collection in the Occult Sciences Exhibit Archive"
Collins Memorial Library at the University of Puget Sound's "( un)written "
"Diversity in the USF Tampa Library"
LibVlogs are the video blogs created by the Arlington Heights Memorial Library about their programs and services .
Arlington Hts, IL , USA
Example: Promoting library collections
The University of Florida Libraries' collections cover virtually all disciplines and include a wide array of formats.
The University of Florida Digital Collections provide access to video, audio, text, image files and videos from the Libraries and the University Archives
Example: Staff training
The content of this training video focuses on assisting local public library staff in addressing needs of the disability community.
http:// www.youtube.com/watch?v =0Xfx-y_3CmE
Library type and YouTube usage
Libraries with YouTube accounts 24.21%
41.38% Public Library
21.92% College/University Library
11.76% Special Library
Libraries that have posted any video on YouTube 10.74%
20.69% Public Library
9.33% College/University Library
Libraries that have used YouTube for instructions 12.64%
8.70% Public Library
17.65% College/University Library
Research sample: 120 college, public and special libraries, 90.08% from US and 9.92% Non-US
Libraries and the Mega-Inernet Sites: A Survey of How Libraries Use and Relate to Google,Yahoo, Wikipeida, Ebay, Amazon, Facebook, YouTube & Other Mega Internet Sites. New York: Primary Research Group, Inc., 2008.
Library of Congress
At the beginning of April 2009 The Library of Congress has launched a YouTube channel that features some of the 6 million films, broadcasts and sound recordings from the library collection.
YouTube, libraries and information literacy
Libraries and librarians are already taking advantage of teaching information literacy skills with YouTube video technology
Librarians are creating library instructional videos and uploading them on YouTube for everyone to use
More and more libraries are setting up YouTube channels to facilitate centralized and easy access to their videos
University Library University of Illinois at Urbana Champaign
Library channel includes 3 Playlists:
Instructional Videos 66 Videos (Videos created for library instruction purposes.)
LOEX 08 7 Videos (A selection of videos used to make ESL instruction more interactive and entertaining!)
Just for Fun 52 Videos
Z. Smith Reynolds Library Wake Forest University – Winston-Salem, USA
Includes 20 instructional videos
Cornell University Library channel Ithaca, NY, USA
Cornell University librarian and filmmaker Kaila Bussert and her fellow librarians posted on YouTube a series of library instruction videos under the name
How to Identify Scholarly Journal Articles How to Identify Substantive News Articles How to Read Citations Finding Books Shelved in Olin Library http://www.youtube.com/user/olinlibrary
UCLA library instructions University of California, Los Angeles, CA, USA
LITE (Library Instruction To Everyone) Bites are short videos created by instruction librarian in the UCLA College Library.
Each short video tells the tale of various UCLA Library services with a humorous, fun theme.
Bob Baker’s Info Literacy Channel Pima Community College, Tucson, AZ, USA
Bob Baker’s channel contains 12 lectures on various information literacy topics
Locating materials in the library Plagiarism & citation styles Types of information sources Online periodical databases Browsing & searching the web Evaluating Information Sources Online Reference Databases
Paul Robeson Library Channel Rutgers University in Camden NJ, USA
These comic videos are educational parody of a typical classic 50's classroom environment.
What is Plagiarism
Plagiarism: Real Life Examples
The Cite is Right
More university library channels
University of South Florida Libraries
Includes a play list called Tips & Tutorials with 10 videos for using USF Libraries resources
Georgia Tech Library, Atlanta
Includes video tutorials for searching online technical and patent databases