You Tube - A New Tool For Teaching Information Literacy

YouTube – A New Tool For Teaching Information Literacy Dana Dukic West Island School Hong Kong 21 st Century Learning Conference – Hong Kong 17 – 29 September 2009

The usage of online video sharing sites goes sky-high

According to 2009 Pew Internet report *

The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006

Video watching outranks many online activities

Online video viewing has grown across all age groups

Television and movie watching are now an online experience for a third of internet users

Men are the ones who take the next step to connect the computer to the television screen.

Source: http://pewresearch.org/pubs/1294/online-video-sharing-sites-use

Anthropology of YouTube

Michael Wesch, cultural anthropologist from Kansa State University and author of the world-famous YouTube video, "The Machine is Us/ ing Us," describes YouTube as

“ worldwide participatory movement “ and “ a new, user-driven community in which everyone is invited to participate ”. According to Wesch YouTube is not just a technology, "It’s a social space built around video communication that is searchable, taggable and mashable,…“ Source: http://www.youtube.com/watch?v=TPAO-lZ4_hU

YouTube as a social space

Two videos, created by students of Digital ethnography class 2007 at Kansas State University, explore YouTube as a cultural phenomenon.

Why do you Tube ? YouTube & Popularity

http:// www.youtube.com/watch?v = HmnZaSIulZU http:// www.youtube.com/watch?v =_peNqi0tNXs

The YouTube community

YouTube facilitates social networking among its user.

How do YouTube users connect to each other?

YouTube users

upload, watch and share videos

rate and comment videos

create groups and channels

create favorites and playlists

subscribe to contents with RSS feed

“ tag” their uploaded videos and these tags are used by YouTube to create a list of related videos

connect with friends to share videos and see each other's YouTube activities

Flag a video that has inappropriate content

get video statistics that show how often videos are viewed in different geographic regions and how popular they are in that market over a given period of time

YouTube outreach

YouTube hosts Britain's Got Talent's official channel.

In only 14 days, an anonymous woman from a small British village became popular all over the world.

BritainsGotTalent09

Susan Boyle – a singer

Posted: April 11, 2009

Traffic by April 25, 2009:

43,750 403 views

672 video responses

216,594 text comments

http:// www.youtube.com/watch?v =9lp0IWv8QZY

YouTube: a brief history

Founded :

September 11, 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal.

Acquired :

October 9, 2006 by Google for $1.65B in cash

Location :

San Bruno, California, United States

YouTube's current headquarters in San Bruno, California

Fast facts about YouTube

largest video sharing website on the Internet with over 100 million video access and about 65000 video uploads per day

displays a wide variety of user-generated video content: movie clips, TV clips, music videos, amateur content such as video blogging and short original videos.

unregistered users can watch most videos on the site

registered users can upload an unlimited number of videos

videos uploaded to YouTube are limited to 10 minutes in length and a file size of 1 GB

supports 3GP, allowing videos to be uploaded directly from a mobile phone

YouTube’s superb video technology

YouTube’s advanced video technology plays a vital role in its success:

Videos are delivered in Adobe Flash Video (FLV) format

Users can upload contents in many different formats and YouTube converts them to Flash Video before posting them

Adobe’s progressive download feature allows the playback of the video before the content is completely downloaded

Content accessibility

Directly from the website

Embedding

Downloads

Mobile phones

Other platforms

iPhone, Apple TV or iPod Video, iTunes 6.0.1 or later, PlayStation 3

Wii video game consoles

http:// www.youtube.com/watch?v =TUt5MqaZE9c How to: Convert Flash(*.swf) to Avi, iPod, iPhone, PSP, Zune

YouTube on mobile phones

How to watch YouTube videos on your mobile phone

http:// www.youtube.com/watch?v =DIM2g_ghN7g

How to create YouTube videos with your mobile phone

http:// www.youtube.com/watch?v =UXvhH8XfTKI

YouTube videos can be easily watched on mobile phones. Even more, user can create and post their videos to the YouTube website directly from their mobile phones.

YouTube brief statistics

All videos uploaded by March 17th 2008: 78.3 Million

Videos uploaded per day: over 200,000

Average video length: 2 minutes 46.17 seconds

Average age of uploader: 26.57

Amateur user-generated videos: 80.3%

Professional videos uploaded: 14.7%

Commercial content uploaded: 4.7%

Time to view all materials on YouTube: 412.3 years

Videos that are probably in violation of copyright: 12%

Source: Digital Ethnography at KSU Project Wiki

YouTube video uploads by category Source: Digital Ethnography at KSU Project Wiki

YouTube video uploads by country and language Source: Digital Ethnography at KSU Project Wiki

YouTube categories

Each video in YouTube is associated with one predefined topic area called category.

Categories are assigned by content providers and they are not always reliable searching criteria.

“ Clicking on the education category shows a mix of videos, including ones with babes posing in lingerie and others on the lectures of Socrates.”

Source: Chronicle of Higher Education Wednesday, January 9, 2008

At the moment there are 16 major categories in YouTube

YouTube groups

YouTube registered members can create a Group

A group creator decides about permissions regarding group membership, group website visibility etc

group members can invite other members, begin conversations, add videos, and post comments to the videos and topics added by other members

An example of a YouTube Group

LILRC (the Long Island Library Resources Council) is sponsoring a contest named "LILTube" to encourage libraries in Nassau and Suffolk county to create videos showcasing their libraries and library services.

YouTube channels

YouTube assigns a personal channel to subscribed members

Channels are Individual users’ acounts

Each channel displays

a short personal description

thumbnails of videos you've uploaded

members to whom you've subscribed

videos from other members you've picked as favorites

lists of members who are your friends and subscribers

comments on your channel

Higher education on YouTube

On March 26th, 2009 Google has launched

YouTube EDU

brings together the educational content from over 100 universities and colleges

facilitates access to over 200 full courses from leading universities, like MIT (932 videos), Stanford (604 videos), UC Berkeley(542 videos), UCLA(540 videos), Yale(157 videos), Harvard Business (38 videos)

includes also access to academic channels like University of California Television - UCTV (3,248 videos), Research Channel (345 videos)

YouTube EDU community

Ben Hubbard, who manages the webcasting initiative at UC Berkeley, said :

“ There are a lot of universities and other centers for learning engaged with their local communities on YouTube, but it hasn’t always been very easy to find them. YouTube EDU makes it much easier for us to locate our peer institutions, connect around common interests, and perhaps even engage with one another in a more meaningful and productive way to create a community of best practices.”

Source: http://www.oculture.com/2009/03/a_closer_look_at_youtube_edu.html

YouTube and Academia: A prospective partnership

" We expect that education will be a vibrant category on YouTube ," said Obadiah Greenberg, strategic partner manager at YouTube, in an e-mail interview. " Everybody loves to learn."

" It's one thing to try to invite people to your own site; it's another thing to be riding the YouTube train ," says Michael J. Schoenfeld, vice chancellor for public affairs for Vanderbilt University.

When colleges want to set up an official channel on YouTube, they need to sign an agreement with the company. That allows them to put their logo or school colors on their channel and to upload longer videos.

Source: Chronicle of Higher Education Wednesday, January 9, 2008

YouTube in academic world An example

Dirk Mateer, a senior lecturer and director of Undergraduate Studies in Economics at Penn State University created a channel on You Tube devoted to economic content.

His channel showcases two teaching methods:

A series of short in-class videos

Links to economic contents provides by other YouTube users

He hopes to foster a community of interested instructors who will share ideas and their own discoveries so that the platform will become richer through collaboration.

Other YouTube’s partnerships

YouTube has established partnership with many other content providers such as

BBC

PBS

CBS

HBO

National Geographic

The National Wildlife Federation

K12 channels on YouTube

TeacherTubeChannel

officially launched in March 2007

established by teachers to fill up a need for a more educationally focused, safe space for teachers, students and schools

ESFhk YouTube channel

the channel represents a group of primary and secondary international schools in Hong Kong

Contains instructional videos on using new technologies for teaching and learning

Wismedia Channel

established by WIS media teacher to allow media students to post their videos in a safe area and also to allow media teacher to develop a database of students’ work which he can later use as a teaching tool

YouTube based Directories and Search Engines

With upload rate of 20 hours per minute YouTube turns into a gigantic database with free video clips of all kinds

All that educators need to do is to sift through this huge mass of materials, select and capture the ones suitable for education

Directories and Search engines mostly based on resources from YouTube resources are emerging on the Internet

YouTube based directories for K12

Neo K12.com

a subject directory that contains educational videos for kids in K12 schools

covers wide array of subjects like math, science, social studies, English

Zui Tube

A kid friendly video search engine

provides suggestions and spelling correction

includes graphical presentation that is easy for kids to understand

http://www.neok12.com/ http://video.kidzui.com/

How libraries utilize YouTube

Librarian utilize YouTube videos for

Library tours

describing collections, services, programs and facilities

Library instructions

Digital projects

Staff training

Library conferences and events

Vloging

Interviews with teachers, students, alumnae, etc.

Promotion and marketing library collections and services

Providing access to video recordings of various sponsored events, lectures and concerts and many other archived video collections

Example: Library tours

UF Libraries Orientation: Journalism Library

University of Florida, Gainesville, FL, USA

Example: Conferences

Red Carpet Interviews at the 2008 ALA Conference in Anaheim, CA

Project ALA

http:// www.youtube.com/watch?v =64e5FfSS1GQ

Digital Projects

Many libraries use YouTube as a digital archive. These video repositories can include lectures, digitized collections of preserved film, special collections, art or artifact exhibits, or video programs created by the library that were originally produced for other reasons.

YouTube can offer a way to preserve, disseminate, and promote the special collections and production videos.

UF's Baldwin Library Exhibit: "Preservation of Pop Up and Movable Books, Conserving the Past"

University of Illinois at Urbana-Champaign Library's "Mandeville Collection in the Occult Sciences Exhibit Archive"

Collins Memorial Library at the University of Puget Sound's "( un)written "

"Diversity in the USF Tampa Library"

Example: Vloging

LibVlog

LibVlogs are the video blogs created by the Arlington Heights Memorial Library about their programs and services .

Arlington Hts, IL , USA

Example: Promoting library collections

The University of Florida Libraries' collections cover virtually all disciplines and include a wide array of formats.

The University of Florida Digital Collections provide access to video, audio, text, image files and videos from the Libraries and the University Archives

UFlibraries

Example: Staff training

The content of this training video focuses on assisting local public library staff in addressing needs of the disability community.

http:// www.youtube.com/watch?v =0Xfx-y_3CmE

Library type and YouTube usage

Libraries with YouTube accounts 24.21%

41.38% Public Library

21.92% College/University Library

11.76% Special Library

Libraries that have posted any video on YouTube 10.74%

Libraries that have used YouTube for instructions 12.64%

Research sample: 120 college, public and special libraries, 90.08% from US and 9.92% Non-US

Libraries and the Mega-Inernet Sites: A Survey of How Libraries Use and Relate to Google,Yahoo, Wikipeida, Ebay, Amazon, Facebook, YouTube & Other Mega Internet Sites. New York: Primary Research Group, Inc., 2008.

Library of Congress

At the beginning of April 2009 The Library of Congress has launched a YouTube channel that features some of the 6 million films, broadcasts and sound recordings from the library collection.

YouTube, libraries and information literacy

Libraries and librarians are already taking advantage of teaching information literacy skills with YouTube video technology

Librarians are creating library instructional videos and uploading them on YouTube for everyone to use

More and more libraries are setting up YouTube channels to facilitate centralized and easy access to their videos

University Library University of Illinois at Urbana Champaign

Library channel includes 3 Playlists:

Instructional Videos 66 Videos (Videos created for library instruction purposes.)

LOEX 08 7 Videos (A selection of videos used to make ESL instruction more interactive and entertaining!)

Just for Fun 52 Videos

http://www.youtube.com/user/uiuclearnlib

Z. Smith Reynolds Library Wake Forest University – Winston-Salem, USA

Includes 20 instructional videos

http://www.youtube.com/zsrlibrary

Cornell University Library channel Ithaca, NY, USA

Cornell University librarian and filmmaker Kaila Bussert and her fellow librarians posted on YouTube a series of library instruction videos under the name

Research minutes

How to Identify Scholarly Journal Articles How to Identify Substantive News Articles How to Read Citations Finding Books Shelved in Olin Library http://www.youtube.com/user/olinlibrary

UCLA library instructions University of California, Los Angeles, CA, USA

uclalitebite’s Channel

LITE (Library Instruction To Everyone) Bites are short videos created by instruction librarian in the UCLA College Library.

Each short video tells the tale of various UCLA Library services with a humorous, fun theme.

http://www.youtube.com/watch?v=VJcEndEv4Q0

Bob Baker’s Info Literacy Channel Pima Community College, Tucson, AZ, USA

Bob Baker’s channel contains 12 lectures on various information literacy topics

Locating materials in the library Plagiarism & citation styles Types of information sources Online periodical databases Browsing & searching the web Evaluating Information Sources Online Reference Databases

Paul Robeson Library Channel Rutgers University in Camden NJ, USA

Paulrobesonlibrary

These comic videos are educational parody of a typical classic 50's classroom environment.

What is Plagiarism

Plagiarism: Real Life Examples

Plagiarism Quiz

The Cite is Right

http://www.youtube.com/user/paulrobesonlibrary

More university library channels

University of South Florida Libraries

Includes a play list called Tips & Tutorials with 10 videos for using USF Libraries resources

Georgia Tech Library, Atlanta

Includes video tutorials for searching online technical and patent databases

http://www.youtube.com/user/USFLibraries http:// www.youtube.com/user/GTMechEngVids

YouTube – a goldmine for library instruction videos

Aside big academic library channels there is a huge amount of small YouTube channels created by librarians containing great information literacy instructional videos.

Just a simple key word searching of YouTube can produce a remarkable amount of instructional videos covering various topics in the vast area of information literacy.

An example of library instruction video UCLA library instructional video LITEBite #7: Dude, Where's My Book ? Using Online Catalogue

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