Surveys: An Overview

183 views
118 views

Published on

PowerPoint for a short class presentation on surveys for Research Methods class in library school

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
183
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Surveys: An Overview

  1. 1. Surveys: An Overview Lesley Looper LSIS5810 Summer 2014
  2. 2. What is a survey? “A set of items, formulated as statements or questions, used to generate a response to each stated item.” (p. 257)
  3. 3. Two Types of Surveys 1) Close-ended surveys * Most common , take less time * Provide clear-cut answers in multiple choice format * Don’t overdo number of responses; use “other” option 2) Open-ended surveys * Respondents compose and submit their own responses in space * Especially good for exploratory studies * Make sure instructions are clear
  4. 4. Survey Organization Tips ▪ Introductory questions: easy and engaging ▪ Heart of the survey: group substantive questions together ▪ Questions needing sensitive responses: put at end of substantive section ▪ Classification/demographic questions : put at end of survey ▪ Paper surveys: use readable font and font size, use good paper ▪ Web surveys: font, add progress bar, and keep different technologies in mind
  5. 5. Ways to Administer a Survey ▪ Paper survey, return by mail or to drop-off ▪ Email survey, respond by email ▪ Email survey URL, respond online ▪ Post survey on a website, invite people to respond ▪ Phone survey (response by voice or touchtone) ▪ Others?
  6. 6. Advantages to Surveys ▪ Relatively easy to administer ▪ Can cover broad geographic territory with little effect on cost ▪ Potential for large number of respondents ▪ Survey software can reduce time and cost of data gathering ▪ High potential for anonymity
  7. 7. Disadvantages of Surveys ▪ Boredom ▪ Hesitancy to answer truthfully ▪ Low turnout due to dislike of surveys ▪ Technology barrier for web/email-based surveys
  8. 8. Ambiguous Questions or Answer Choices
  9. 9. Fear of Lack of Anonymity
  10. 10. Information Seeking Behavior: HP Labs ▪ Survey in 2004, post-HP-Compaq Merger (2001) ▪ Web survey of 180 lab researchers from different disciplines ▪ 3 former Compaq labs and 3 former HP labs ▪ 77% in Palo Alto, CA; 10% in Cambridge, MA; 7% in Bristol, England ▪ Open-ended and close-ended questions ▪ Results used to improve library services for employees
  11. 11. Questions

×