Consumer Insights and Innovation: Why and What the Web adds?

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Consumer Insights and Innovation: Why and What the Web adds?

  1. 1. Presentation for Co-Creation Camp Via Panizza 7, 20144 Milano, Italia tel. 02.4678701 www.duepuntozeroresearch.it Torino, 9 Novembre 2012
  2. 2. We love digital opportunities We know how to do things in research We deliver insightful meanings https://www.youtube.com/watch?v=q-3A-pf0gZcStrictly confidential - All rights reserved
  3. 3. http://www.insites-consulting.com●  Vast experience in online research, community and co-creation research●  Dedicated R&D, strongly linked with academics●  During the last 3 years, it contributed to ESOMAR conferences +15 times●  Offices Ghent I Rotterdam I London I New York Local partners, global thinking, effective projects! Strictly confidential - All rights reserved 3
  4. 4. Business is moving from tapping unmet needs to inducing needs Strictly confidential - All rights reserved
  5. 5. The available data are huge, but without right tools and frames it risks to hide the real meanings Strictly confidential - All rights reserved
  6. 6. Consumers are consciouses and often critics about marketing processes Strictly confidential - All rights reserved
  7. 7. Market research industry needs to re-think to itself Strictly confidential - All rights reserved
  8. 8. Strictly confidential - All rights reserved
  9. 9. Source: Italia2.0, Duepuntozero Research – September 2012 Strictly confidential - All rights reserved 9
  10. 10. Source: Italia2.0, Duepuntozero Research – September 2012 Strictly confidential - All rights reserved 10
  11. 11. Source: Italia2.0, Duepuntozero Research – September 2012 http://www.slideshare.net/duepuntozeroresearch/social-media- week-2012-lo-scenariocomportamenti-e-attese-verso-i-brand-20 Strictly confidential - All rights reserved 11
  12. 12. Bringing consumers into the boardroom (not just observing them!) Strictly confidential - All rights reserved 12
  13. 13. http://mystarbucksidea.force.com/Strictly confidential - All rights reserved 13
  14. 14. Co-­‐crea6on   research What  people  don’t  know  to  feel   impulses   latent  drivers   meanings   paths  What  people  know  but  are  not  able  to  tell   pre-­‐ra-onal   engagement   feelings   emo-onal  mo-va-ons   ra-onal  mo-va-ons  What  people  know  and  want  to  tell   behaviors   opinions   listening Strictly confidential - All rights reserved 14
  15. 15. technologydelivery and participants follow-ups co- creation analysis moderation Strictly confidential - All rights reserved 15
  16. 16. , that is , that is to use specificengagement with the community based quantitative and qualitative (“maieutic”)on the ideas generation and free techniques for exploration, co-creation,contributions validation, etc , that iscommunicating with the members and delivermessages within the community and indedicated SN spaces http://www.nelmulinochevorrei.it/ Strictly confidential - All rights reserved 16
  17. 17. http://www.carrefourlab.itStrictly confidential - All rights reserved 17
  18. 18. http://www.bancalab.itStrictly confidential - All rights reserved 18
  19. 19. http://www.realtimetv.it/ma-cosa-ne-pensi/ https://www.youtube.com/watch?v=ujECz5-ckZE&feature=plcp Strictly confidential - All rights reserved 19
  20. 20. Creative Bosses are agencies are happy happyProject leaders are happy We’re happy Consumers are happy Strictly confidential - All rights reserved 20
  21. 21. Strictly confidential - All rights reserved 21
  22. 22. Strictly confidential - All rights reserved 22
  23. 23. https://www.youtube.com/watch?v=0lsTW87-a50&feature=relatedStrictly confidential - All rights reserved 23
  24. 24. Thank you! Strictly confidential - All rights reserved 24

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