• Save
Creative at Aquarius Asia
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Creative at Aquarius Asia

on

  • 203 views

From international luxury brands to multinational industrial products, our work excels in increasing awareness and sales through creative and impactful design. We are digital experts. We are your ...

From international luxury brands to multinational industrial products, our work excels in increasing awareness and sales through creative and impactful design. We are digital experts. We are your digital partner.

Statistics

Views

Total Views
203
Views on SlideShare
203
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Creative at Aquarius Asia Presentation Transcript

  • 1. © 2013 Aquarius Asia Limited aquarius asia limited Creative Production Case Studies
  • 2. © 2013 Aquarius Asia Limited 2 Marc Finsterlin Managing Director / Partner “Creative Production Team” CREATIVE & STRATEGY Holger Castritius (Director of Strategy) DEVELOPMENT Martin Shi (Director of Production) Creative Director Digital Strategists Art Directors Interactive Designers Flash Designers Video Producers Asso. Production Director Technical Consultants IT Manager / Mobile Spec. Project Managers Developers Front End Dev. Team CLIENT SERVICING Vincent Wang (Group Account Director) Account Director Account Managers Account Executives Project Managers BUSINESS STRATEGY Calvin Lau (Vice President, China) Media Director Content Director Digital Consultants Content Team Reach & Media Team Analytics Team BUSINESS DEVELOPMENT David Hou (Director of Strategic Partnerships) Sales Executives Analysts
  • 3. © 2013 Aquarius Asia Limited Intel Promotional Campaign Project Scope: Creative, digital banners to promote click-through and purchase of a new PC while leveraging core brand assets Target: Existing owners and new PC buyers Deliverables: Digital banners for display on PCs and large format digital displays Platforms: Windows and MacOS, desktop and mobile
  • 4. © 2013 Aquarius Asia Limited It starts with an idea, a pen and some paper
  • 5. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited From paper to screen, we begin to realize the result
  • 6. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited From paper to screen, we begin to realize the result
  • 7. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Further creative development results in witty videos to reinforce the message
  • 8. © 2013 Aquarius Asia Limited Bosch Promotional Campaign Project Scope: Creative banners to promote key features and benefits of the product in addition to levering brand values Target: Existing owners and new PC buyers Deliverables: Flash banners for display on PCs and large format digital displays Platforms: Windows and MacOS, desktop and mobile
  • 9. © 2013 Aquarius Asia Limited Digital story boarding allows the idea to come alive
  • 10. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Interim design and concept work allows the client to preview and make changes if desired
  • 11. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Interim design and concept work allows the client to preview and make changes if desired
  • 12. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Interim design and concept work allows the client to preview and make changes if desired
  • 13. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Interim design and concept work allows the client to preview and make changes if desired
  • 14. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Interim design and concept work allows the client to preview and make changes if desired
  • 15. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited After further review and refinement, we have the finished creative ready for publication
  • 16. © 2013 Aquarius Asia Limited Hugo Boss Sina Weibo Campaign Project Scope: Christmas campaign to encourage engagement and participation in a lucky draw campaign where the winner would receive a fashion make-over Target: Luxury goods consumers; fashion conscience buyers; trendsetters; influencers Deliverables: Campaign micro-sites and web video Platforms: Sina Weibo and Youku
  • 17. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited By leveraging the growing number of followers on Sina Weibo and the brand assets, we were able to generate a large audience and level of participation
  • 18. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited This resulted in a successful holiday campaign that saw a record number of visitors to the official site and a large peak in new followers on Sina Weibo A web video was then produced to showcase the prize and lucky draw winner
  • 19. © 2013 Aquarius Asia Limited Hugo Boss Annual Fashion Show Project Scope: Digital support for the annual fashion show; Generating new awareness and anticipation for the new collection using social media, display ads and search engine marketing Target: Luxury goods consumers; fashion conscience buyers; trendsetters; influencers Deliverables: Digital display ads, banners and portal site takeovers Platforms: Desktop and mobile web browser; Sina Weibo; Youku
  • 20. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 21. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 22. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 23. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 24. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 25. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Utilizing digital story boards & site mock-ups helps to realize how the end results can appear
  • 26. © 2013 Aquarius Asia Limited Dremel India New Market Campaign Project Scope: Unique and locally relevant key visuals that combines traditional cultural symbols with the brand Target: DIY and home repair enthusiasts, hobbyist, tradesmen Deliverables: Key visuals for digital display and in- store display Platforms: Desktop and mobile web browser; Retail point of sale locations
  • 27. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Searching for inspiration through a visual mood board
  • 28. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Searching for inspiration through a visual mood board
  • 29. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Using the Indian icon – Elephant - as key design element. It is closely associated with the culture and history of the market, helping to establish the emotional connection directly with the local audience. The design highlight is, the elephant image is made of modern parts (tiny bolts) which represents the craftsmanship and also the brand offer as Dremel has wide range of tools and accessories that helps artists and craftsmen to easily create their dream. Art Direction -The overall design is clean and basic. The Indian element and the metal bolts create together an easy-to-understand but interesting visual for strong impression.
  • 30. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited After we started the story of with the interesting dream-like visual and elaborated the story with headline and copy, we offer the answer to the audience – Dremel. The local and our core idea/claim “Craft your Dream” is placed at the end of the story to be a perfect round up of the story. The message here is very clear – when you have a dream, you need a reliable and out-performing partner to help you. Dremel is always there to make your dream come true. By the side of the logo and the tagline, the product visual is placed to create the direct visual communication and linkage to the brand.
  • 31. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Bringing it all together!
  • 32. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Additional options for the client
  • 33. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Additional options for the client
  • 34. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Blending the locally relevant imagery with the brand identity
  • 35. © 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited Adapting to web display ads and portal site take-over
  • 36. © 2013 Aquarius Asia Limited Aquarius Asia Limited David Hou d.hou@aquarius-asia.com HONG KONG Unit B, 22/F, Loyong Court, 212-220 Lockhart Road, Wanchai Hong Kong SAR SHANGHAI Unit 7102, Block A7, 501 Liyuan Road, Luwan District Shanghai | China 200023 www.aquarius-asia.com This document is protected by copyright. The use, or the distribution of this document without the explicit consent from aquarius asia limited (Hong Kong) or aquarius digital consulting (Shanghai) Co. Ltd. is forbidden. The content of this presentation is to be treated confidentially. Passing on content or information to third parties is not allowed. Thank you for your interest … …any questions? Please let us know.