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Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
Gamification - The Power of Gameful Design
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Gamification - The Power of Gameful Design

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  • 1. Gamification – The Power of Gameful Design Dudi Peles April 2012
  • 2. About MeFounder of Jivy Group, PlayfulSharkAdvisor & Mentor for startupsTeacher: Beit Berl, HITPhD student: STS @ Bar IlanActive & founding member inGameISBlog: www.dudipeles.comMail: dudipeles@gmail.com
  • 3. The next 60 minutesVideo Games & Theory of Gamification game design Examples Questions
  • 4. During the presentation when yousee a game you recognize, write it down. At the end of the presentation a valuable reward will be given tothe one who recognized the most games
  • 5. Video Games
  • 6. For the past 40 years game designers turned fun making into science
  • 7. Games interact with real life
  • 8. Games are changing real lifeGames change lives byturning things to fun
  • 9. Games are becoming part of our life in new ways• We use our body as a controller• We use our location in games• We use our real identity in games• We use real life objects in games
  • 10. So we know…Games are funPeople have mastered the art of making funGames affect real lifeWhat now?
  • 11. Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
  • 12. A new word for an old Phenomenon Gamification
  • 13. GamificationThe concept that you can apply the basic elements that make games fun and engaging to things that typically arent considered fun
  • 14. Clarification - What’s not Gamification GamesPlayful Design
  • 15. Examples
  • 16. 10M users, last round evaluation $600M
  • 17. Gameful Design – The Basics
  • 18. Its all aboutUser/Player
  • 19. Lesson No 1: FLOW
  • 20. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27%Why do people enjoy games ? Bartle’s Test
  • 21. Lesson No 3: Game Mechanics
  • 22. Status is the most important thing people play or live for. Status is more important morevaluable then cash. Spending cash is just a way to show off your status. Status
  • 23. Points
  • 24. Leader board
  • 25. Achievements
  • 26. Goals
  • 27. My Gamification Experience
  • 28. Making things more fun• Mobile Recommendation app• Diet web site• Resume writing services• TV Rating app• BI systems• Programming Course
  • 29. Video games Design and Developmentprogram in Bait Berl, active since 2005
  • 30. Introduction to video games programming
  • 31. Introduction to video games programming
  • 32. Introduction to video games programming
  • 33. Introduction to video games programming
  • 34. Introduction to video games programming
  • 35. Was it worth it ?
  • 36. Students Emersion: Attendance: 80% -> 100% Exercise submitting: 74% -> 98%Student Mail Interaction: 500% raise
  • 37. Was it more fun ? When asked to pick the 3 most funcourses out of 14, 50% of the students chose the programming course !
  • 38. Who have more then 25 games ?
  • 39. Video Game Master
  • 40. Questions?If you don’t feel like asking now send me a mail: dudipeles@gmail.com
  • 41. More about Gamificationhttp://gamification.co/ http://gamification.org/wiki/Encyclopedia
  • 42. Books
  • 43. Videos
  • 44. GameIS• Constitute an official body that nurtures the local community.• Serve as an official representative with institutional, commercial, academic, and media entities.• To represent the local industry to international community.
  • 45. Thank youFor any question just mail me: dudipeles@gmail.com

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