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Gamification - The Power of Gameful Design

Gamification - The Power of Gameful Design






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    Gamification - The Power of Gameful Design Gamification - The Power of Gameful Design Presentation Transcript

    • Gamification – The Power of Gameful Design Dudi Peles April 2012
    • About MeFounder of Jivy Group, PlayfulSharkAdvisor & Mentor for startupsTeacher: Beit Berl, HITPhD student: STS @ Bar IlanActive & founding member inGameISBlog: www.dudipeles.comMail: dudipeles@gmail.com
    • The next 60 minutesVideo Games & Theory of Gamification game design Examples Questions
    • During the presentation when yousee a game you recognize, write it down. At the end of the presentation a valuable reward will be given tothe one who recognized the most games
    • Video Games
    • For the past 40 years game designers turned fun making into science
    • Games interact with real life
    • Games are changing real lifeGames change lives byturning things to fun
    • Games are becoming part of our life in new ways• We use our body as a controller• We use our location in games• We use our real identity in games• We use real life objects in games
    • So we know…Games are funPeople have mastered the art of making funGames affect real lifeWhat now?
    • Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
    • A new word for an old Phenomenon Gamification
    • GamificationThe concept that you can apply the basic elements that make games fun and engaging to things that typically arent considered fun
    • Clarification - What’s not Gamification GamesPlayful Design
    • Examples
    • 10M users, last round evaluation $600M
    • Gameful Design – The Basics
    • Its all aboutUser/Player
    • Lesson No 1: FLOW
    • Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27%Why do people enjoy games ? Bartle’s Test
    • Lesson No 3: Game Mechanics
    • Status is the most important thing people play or live for. Status is more important morevaluable then cash. Spending cash is just a way to show off your status. Status
    • Points
    • Leader board
    • Achievements
    • Goals
    • My Gamification Experience
    • Making things more fun• Mobile Recommendation app• Diet web site• Resume writing services• TV Rating app• BI systems• Programming Course
    • Video games Design and Developmentprogram in Bait Berl, active since 2005
    • Introduction to video games programming
    • Introduction to video games programming
    • Introduction to video games programming
    • Introduction to video games programming
    • Introduction to video games programming
    • Was it worth it ?
    • Students Emersion: Attendance: 80% -> 100% Exercise submitting: 74% -> 98%Student Mail Interaction: 500% raise
    • Was it more fun ? When asked to pick the 3 most funcourses out of 14, 50% of the students chose the programming course !
    • Who have more then 25 games ?
    • Video Game Master
    • Questions?If you don’t feel like asking now send me a mail: dudipeles@gmail.com
    • More about Gamificationhttp://gamification.co/ http://gamification.org/wiki/Encyclopedia
    • Books
    • Videos
    • GameIS• Constitute an official body that nurtures the local community.• Serve as an official representative with institutional, commercial, academic, and media entities.• To represent the local industry to international community.
    • Thank youFor any question just mail me: dudipeles@gmail.com