Your SlideShare is downloading. ×
Gamification and Usability
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gamification and Usability


Published on

Things UX Designers can learn from a Game Designers …

Things UX Designers can learn from a Game Designers

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Gamification and Usability Things UX Designers can learn from a Game Designers
  • 2. About MeFounder of Jivy & Playful SharkAdvisor & Mentor for startupsTeacher : Biet Berl, HITPhD student: STS @ Bar IlanBlog: www.dudipeles.comMail:
  • 3. The next 30 minutes Games, Fun,Gamification & Usability The Conflicts Theory of game Questions design for UX Designers
  • 4. During the presentation when yousee a game you recognize, write it down. At the end of the presentation a valuable reward will be given tothe one who recognized the most games
  • 5. Games, Fun, Gamification & Usability
  • 6. Meet Johan Huizinga…The Founding Father of Cultural History and the inventor of the magic circle
  • 7. The Magic circle = A Game has no effect on real life
  • 8. A Game can change the course of the whole universe
  • 9. A Game can cover up almost anything
  • 10. Huizinga was wrongGames change lives byturning things to fun
  • 11. Games are designed to maximize fun For the past 40 years game designers turned fun making into science
  • 12. So we know…Games affect lifeGames are funPeople have mastered the art of making funWhat now?
  • 13. GamificationThe concept that you can apply the basic elements that make games fun and engaging to things that typically arent considered fun
  • 14. Examples
  • 15. Usability• More efficient to use• Easier to learn / Learnability• Intuitive• Memorability• Consistency• User-centered design• Keep it simple, Stupid
  • 16. UsabilityNo one is talking about
  • 17. Why do we need to make things fun?• Emotional connection with site / product• Fun allows learning• Fun creates a positive attitude• Just because its fun
  • 18. If you know how, you can turn anything in to funFun and theme are not correlated (Game based marketing - Gabe Zichermann)
  • 19. Theory of game design for UX Designers How to design user experience like a game
  • 20. Clarification Cosmetic Game Elements Adding GamesIntegration Game Knowledge & Mechanics…
  • 21. Its all about Player centered design
  • 22. Lesson No 1: FLOW
  • 23. A site or app can feel like working in McDonalds or working in Apple
  • 24. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27%Why do people enjoy games ? Bartle’s Test
  • 25. Lesson No 3: Game Mechanics
  • 26. Status is the most important thing people play or live for. Status is more important morevaluable then cash. Spending cash is just a way to show off your status. Status
  • 27. Points
  • 28. Leader board
  • 29. Achievements
  • 30. Goals
  • 31. The ConflictsBut that’s not useable at all?
  • 32. Efficiency <=> Skills Improvement “FLOW and Skills Improvement are not efficient or simple” “I don’t want my user to need skills to use my site, it should be completely intuitive”Building a skill is fun Most application can benefit form building a skill
  • 33. Consistency <=> Uncertainty “For a game to be fun there has to be some level of Uncertainty”Uncertainty doesn’t have to influence the main process
  • 34. Serious Business <=> Fun“This is serious business, not a game…” Games are Serious Business
  • 35. You convinced me, now what?• Learn more about game design and Gamifiaction (links at the end of the presentation)• Use professional game designers to help you design user experience – Each year 30 game designers finish training In Israel alone – There are tens of private game design studios in Israel designing fun as we speak
  • 36. Who have more then 15 games ?
  • 37. Video Game Master
  • 38. More about Gamification
  • 39. Books
  • 40. Videos
  • 41. Thank youFor more detail see:www.dudipeles.comOr just send a mail