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Mc d (dexterous)

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Transcript

  • 1. The Dexterous
  • 2. McDonald's .
  • 3. History
    • 1955
    • Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created.
    • 1959
    • The 100th McDonald's opens in Chicago.
    • 1965
    • McDonald's Corporation goes public.
    • 1993
    • The first McDonald's at sea opens aboard the Silja Europe, the world's largest ferry sailing between Stockholm and Helsinki.
    • 1996
    • McDonald's opens in India – the 95th country.
  • 4. Principles of McDonald’s
    • Quality, Service, Cleanliness.
    • Customers must always get quality products.
    • Passion and a responsibility for enhancing and protecting the McDonald's brand.
    • Collaborative management approach.
    • Opportunity to innovate and lead the industry on behalf of our customers.
  • 5. Facts
    • Type Public (NYSE: MCD) MAY 15,1940
    • Headquarters Oak Brook, Illinois, USA
    • Number of locations 31,000+ worldwide
    • James A. Skinner (Chairman) & (CEO)
    • Serves 47 million customers daily
  • 6. Financial Performance
    • Revenue US$ 22.79 billion ( 2007 )
    • Operating income US$ 3.879 billion ( 2007 )
    • Net income US$ 2.359 billion ( 2007 )
    • Total assets US$ 29.39 billion ( 2007 )
    • Total equity US$ 15.27 billion ( 2007 )
    • Employees 400,000 ( 2008 )
  • 7.  
  • 8. Strength
    • Global presence.
    • Domestic and international markets.
    • Enormous size.
    • Real estate portfolio.
    • Brand recognition.
    • Market planning.
    • Youth market capture.
  • 9. Weakness
    • Looming market saturation.
    • Growth by around 2% per year.
    • Product innovation.
    • Increasing price competition.
  • 10. Opportunities
    • Chipotle Grill –Non Mac Donald’s branded chain of restaurants.
    • Internet access.
    • More International Expansion.
    • Penetrate in many countries especially in Europe, Asia and Latin America.
    • New premium salads and fruit n’ Yogurt Parfaits.
  • 11. Threats
    • Changes in the global economy.
    • Economic slowdown.
    • Foreign currency fluctuation.
    • Competitive sector.
    • Limited margins to gain market share.
    • Other fast food industry are doing the same
    • “ Junk” foods.
  • 12. What We Learned
    • Thinking big
    • Profit Maximization
    • Hands on in the Field
    • Thinking About the Local Culture
    • Diversification
    • Collaboration
    • Decision Making
  • 13.
    • Bibliography:
    • www.mcdonalds.com
    • www.google.com
    THANK YOU

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