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Mc d (dexterous)
 

Mc d (dexterous)

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    Mc d (dexterous) Mc d (dexterous) Presentation Transcript

    • The Dexterous
    • McDonald's .
    • History
      • 1955
      • Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created.
      • 1959
      • The 100th McDonald's opens in Chicago.
      • 1965
      • McDonald's Corporation goes public.
      • 1993
      • The first McDonald's at sea opens aboard the Silja Europe, the world's largest ferry sailing between Stockholm and Helsinki.
      • 1996
      • McDonald's opens in India – the 95th country.
    • Principles of McDonald’s
      • Quality, Service, Cleanliness.
      • Customers must always get quality products.
      • Passion and a responsibility for enhancing and protecting the McDonald's brand.
      • Collaborative management approach.
      • Opportunity to innovate and lead the industry on behalf of our customers.
    • Facts
      • Type Public (NYSE: MCD) MAY 15,1940
      • Headquarters Oak Brook, Illinois, USA
      • Number of locations 31,000+ worldwide
      • James A. Skinner (Chairman) & (CEO)
      • Serves 47 million customers daily
    • Financial Performance
      • Revenue US$ 22.79 billion ( 2007 )
      • Operating income US$ 3.879 billion ( 2007 )
      • Net income US$ 2.359 billion ( 2007 )
      • Total assets US$ 29.39 billion ( 2007 )
      • Total equity US$ 15.27 billion ( 2007 )
      • Employees 400,000 ( 2008 )
    •  
    • Strength
      • Global presence.
      • Domestic and international markets.
      • Enormous size.
      • Real estate portfolio.
      • Brand recognition.
      • Market planning.
      • Youth market capture.
    • Weakness
      • Looming market saturation.
      • Growth by around 2% per year.
      • Product innovation.
      • Increasing price competition.
    • Opportunities
      • Chipotle Grill –Non Mac Donald’s branded chain of restaurants.
      • Internet access.
      • More International Expansion.
      • Penetrate in many countries especially in Europe, Asia and Latin America.
      • New premium salads and fruit n’ Yogurt Parfaits.
    • Threats
      • Changes in the global economy.
      • Economic slowdown.
      • Foreign currency fluctuation.
      • Competitive sector.
      • Limited margins to gain market share.
      • Other fast food industry are doing the same
      • “ Junk” foods.
    • What We Learned
      • Thinking big
      • Profit Maximization
      • Hands on in the Field
      • Thinking About the Local Culture
      • Diversification
      • Collaboration
      • Decision Making
      • Bibliography:
      • www.mcdonalds.com
      • www.google.com
      THANK YOU