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Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
Laxmi raman
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Laxmi raman

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Transcript

  • 1. Retail Marketing Market strategy Presented By:- Ravi Kumar Alok Kumar Swati Mishra Shezad Anwar
  • 2. Outline
    • Introduction
    • Marketing Strategy
    • Usp of competitors
    • Conclusion
    • Thank You
  • 3. Marketing Strategy
    • Ongoing process that evaluates and controls the business
    • Assesses its competitors and sets goals and strategies to meet all existing and potential competitors
    • Process of specifying the organization's mission, vision and objectives
  • 4. Comparison
  • 5. Croma’s Usp
    • WE help you buy
    • Croma Tech Tip
    • Come alive to the live
    • Customer service
    • Understand customer’s need
    • Gift Voucher
    • Special Offers
  • 6. Vijay Sales Usp
    • Your guide to innovative technology
    • Promotional activities
    • Low pricing
    • Special Offer
    • TechTalk
    • No.1 For Electronics
  • 7. Blackberry 8900 (Unlock)
    • Croma
    • Rs.26999/-
    • VSP
    • Rs.21900/-
  • 8. Acer AS5738DG
    • Croma
    • Rs.43990/-
    • VSP
    • Rs.40990/-
  • 9. TATA Photon +
    • Croma
    • Rs.2500/-*
    • *On purchase of any laptop
    • *On purchase of HP laptops at Rs.750/-
    • VSP
    • Rs.2999/-
  • 10. Logitech Wireless Keyboard & Mouse MK250
    • Croma
    • Rs.1599/-
    • VSP
    • Rs.1399/-
  • 11. VU LCD 132cm-LC52R36
    • Croma
    • Rs.99994/-
    • VSP
    • Rs.98999/-
  • 12. LG W/M FL 5.5kg F1068LDP
    • Croma
    • Rs.24290/-
    • VSP
    • Rs.23899/-
  • 13. The LOOT
    • A discount store
    • Great offers 365 days
    • All Brands under one roof
  • 14. Shopper’s Stop
    • Departmental Store
    • Exclusive Brands
    • For upper middle class
  • 15. Reebok T-shirt
    • The LOOT
    • Rs.545/-
    • 30%off on MRP
    • Shopper’s Stop
    • Rs.999
    • 10%off on MRP
  • 16. Allen Solly Shirt
    • The LOOT
    • Rs.1399/-
    • 40%off on MRP
    • Shopper’s Stop
    • Rs.1499/-
  • 17. Puma Shorts
    • The LOOT
    • Rs.599/-
    • 25%off on MRP
    • Shopper’s Stop
    • Rs.1099/-
    • 25%off on MRP
  • 18. Nike Perfume
    • The LOOT
    • Rs.1145/-
    • 40%off on MRP
    • Shopper’s Stop
    • Rs.1399/-
    • 10%off on purchase of two
  • 19. GAS Denim
    • The LOOT
    • Rs.9650/-
    • 25%off on MRP
    • Shopper’s Stop
    • Rs.10990/-
    • Buy two denim and get 30%off
  • 20. WIIFM
    • What the different formats of retail in India
    • The Way they keep themselves organized
    • Business strategy they form to cut the competition and survive for long period
  • 21.
    • Thank You

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