Laxmi raman

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Laxmi raman

  1. 1. Retail Marketing Market strategy Presented By:- Ravi Kumar Alok Kumar Swati Mishra Shezad Anwar
  2. 2. Outline <ul><li>Introduction </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Usp of competitors </li></ul><ul><li>Conclusion </li></ul><ul><li>Thank You </li></ul>
  3. 3. Marketing Strategy <ul><li>Ongoing process that evaluates and controls the business </li></ul><ul><li>Assesses its competitors and sets goals and strategies to meet all existing and potential competitors </li></ul><ul><li>Process of specifying the organization's mission, vision and objectives </li></ul>
  4. 4. Comparison
  5. 5. Croma’s Usp <ul><li>WE help you buy </li></ul><ul><li>Croma Tech Tip </li></ul><ul><li>Come alive to the live </li></ul><ul><li>Customer service </li></ul><ul><li>Understand customer’s need </li></ul><ul><li>Gift Voucher </li></ul><ul><li>Special Offers </li></ul>
  6. 6. Vijay Sales Usp <ul><li>Your guide to innovative technology </li></ul><ul><li>Promotional activities </li></ul><ul><li>Low pricing </li></ul><ul><li>Special Offer </li></ul><ul><li>TechTalk </li></ul><ul><li>No.1 For Electronics </li></ul>
  7. 7. Blackberry 8900 (Unlock) <ul><li>Croma </li></ul><ul><li>Rs.26999/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.21900/- </li></ul>
  8. 8. Acer AS5738DG <ul><li>Croma </li></ul><ul><li>Rs.43990/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.40990/- </li></ul>
  9. 9. TATA Photon + <ul><li>Croma </li></ul><ul><li>Rs.2500/-* </li></ul><ul><li>*On purchase of any laptop </li></ul><ul><li>*On purchase of HP laptops at Rs.750/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.2999/- </li></ul>
  10. 10. Logitech Wireless Keyboard & Mouse MK250 <ul><li>Croma </li></ul><ul><li>Rs.1599/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.1399/- </li></ul>
  11. 11. VU LCD 132cm-LC52R36 <ul><li>Croma </li></ul><ul><li>Rs.99994/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.98999/- </li></ul>
  12. 12. LG W/M FL 5.5kg F1068LDP <ul><li>Croma </li></ul><ul><li>Rs.24290/- </li></ul><ul><li>VSP </li></ul><ul><li>Rs.23899/- </li></ul>
  13. 13. The LOOT <ul><li>A discount store </li></ul><ul><li>Great offers 365 days </li></ul><ul><li>All Brands under one roof </li></ul>
  14. 14. Shopper’s Stop <ul><li>Departmental Store </li></ul><ul><li>Exclusive Brands </li></ul><ul><li>For upper middle class </li></ul>
  15. 15. Reebok T-shirt <ul><li>The LOOT </li></ul><ul><li>Rs.545/- </li></ul><ul><li>30%off on MRP </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Rs.999 </li></ul><ul><li>10%off on MRP </li></ul>
  16. 16. Allen Solly Shirt <ul><li>The LOOT </li></ul><ul><li>Rs.1399/- </li></ul><ul><li>40%off on MRP </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Rs.1499/- </li></ul>
  17. 17. Puma Shorts <ul><li>The LOOT </li></ul><ul><li>Rs.599/- </li></ul><ul><li>25%off on MRP </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Rs.1099/- </li></ul><ul><li>25%off on MRP </li></ul>
  18. 18. Nike Perfume <ul><li>The LOOT </li></ul><ul><li>Rs.1145/- </li></ul><ul><li>40%off on MRP </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Rs.1399/- </li></ul><ul><li>10%off on purchase of two </li></ul>
  19. 19. GAS Denim <ul><li>The LOOT </li></ul><ul><li>Rs.9650/- </li></ul><ul><li>25%off on MRP </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>Rs.10990/- </li></ul><ul><li>Buy two denim and get 30%off </li></ul>
  20. 20. WIIFM <ul><li>What the different formats of retail in India </li></ul><ul><li>The Way they keep themselves organized </li></ul><ul><li>Business strategy they form to cut the competition and survive for long period </li></ul>
  21. 21. <ul><li>Thank You </li></ul>

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