<ul><li>Remote (unmoderated) Usability Testing </li></ul><ul><li>Lee Duddell </li></ul><ul><li>whatusersdo.com </li></ul>
<ul><li>What is it? </li></ul><ul><li>What can you do? </li></ul><ul><li>Examples </li></ul><ul><li>Free gift! </li></ul><...
<ul><li>Survey </li></ul><ul><li>Which tools do you use? </li></ul>
<ul><li>WhatUsersDo </li></ul><ul><li>We’ve recruited a panel of UK internet users </li></ul><ul><ul><li>1 .  You can set ...
<ul><li>WhatUsersDo Panel </li></ul><ul><li>Thousands of UK people (Europe soon) </li></ul><ul><li>Use their own computers...
<ul><li>Panel Quality </li></ul><ul><li>Quarantine (not pro-testers) </li></ul><ul><li>Pay by PayPal  and  cheque </li></u...
<ul><li>Obvious things you can do... </li></ul><ul><li>- usability test your website </li></ul><ul><li>- usability test yo...
<ul><li>Sample video </li></ul><ul><ul><li>Link to usability video </li></ul></ul>
<ul><li>... and you can </li></ul><ul><ul><li>- simulate repeat visits </li></ul></ul><ul><li>- get very rapid feedback on...
<ul><li>Airline Sites </li></ul>< 15 seconds to locate volcanic ash information
<ul><li>Korean Air </li></ul>
<ul><li>vs. Lab based approaches </li></ul><ul><li>Remote = faster, cheaper, natural environment </li></ul><ul><ul><ul><li...
<ul><li>It’s a secret weapon... </li></ul><ul><li>The user videos are so compelling you can use them to influence the peop...
<ul><li>Your free gift! </li></ul><ul><li>Use your voucher code </li></ul><ul><li>before midnight on Tuesday </li></ul><ul...
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Remote Usability Testing

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Presentation by Lee Duddell of WhatUsersDo to the Northern User Experience meeting of 24th Jan 2011 in Leeds.

Lee describes how remote usability testing works and gives examples of novel ways it can be used.

Published in: Technology, Design
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Transcript of "Remote Usability Testing"

  1. 1. <ul><li>Remote (unmoderated) Usability Testing </li></ul><ul><li>Lee Duddell </li></ul><ul><li>whatusersdo.com </li></ul>
  2. 2. <ul><li>What is it? </li></ul><ul><li>What can you do? </li></ul><ul><li>Examples </li></ul><ul><li>Free gift! </li></ul><ul><li>(i.e. please don’t leave) </li></ul>
  3. 3. <ul><li>Survey </li></ul><ul><li>Which tools do you use? </li></ul>
  4. 4. <ul><li>WhatUsersDo </li></ul><ul><li>We’ve recruited a panel of UK internet users </li></ul><ul><ul><li>1 . You can set them tasks online </li></ul></ul><ul><li>2 . We record their voices and screens </li></ul><ul><li>3 . You watch videos of their experience </li></ul><ul><li>i.e. remote unmoderated usability testing </li></ul>
  5. 5. <ul><li>WhatUsersDo Panel </li></ul><ul><li>Thousands of UK people (Europe soon) </li></ul><ul><li>Use their own computers from home </li></ul><ul><li>Paid £8 </li></ul><ul><li>Aged 16 to 79 </li></ul><ul><li>Filter Age, Gender (for free) </li></ul><ul><li>Custom screening launch this week </li></ul>
  6. 6. <ul><li>Panel Quality </li></ul><ul><li>Quarantine (not pro-testers) </li></ul><ul><li>Pay by PayPal and cheque </li></ul><ul><li>Clients’ rate users </li></ul><ul><li>Fresh users on each order </li></ul><ul><li>Guarantee </li></ul>
  7. 7. <ul><li>Obvious things you can do... </li></ul><ul><li>- usability test your website </li></ul><ul><li>- usability test your competitors’ websites </li></ul><ul><ul><li>- get feedback on a pre-production website </li></ul></ul><ul><ul><li>- observe people playing a (browser/FB) game </li></ul></ul>
  8. 8. <ul><li>Sample video </li></ul><ul><ul><li>Link to usability video </li></ul></ul>
  9. 9. <ul><li>... and you can </li></ul><ul><ul><li>- simulate repeat visits </li></ul></ul><ul><li>- get very rapid feedback on unplanned events </li></ul><ul><li>- see how people search/destination sites </li></ul><ul><ul><li>- test your survey/marketing email (before you send it) </li></ul></ul><ul><ul><li>- win client pitches </li></ul></ul><ul><ul><li>- sell usability internally </li></ul></ul>
  10. 10. <ul><li>Airline Sites </li></ul>< 15 seconds to locate volcanic ash information
  11. 11. <ul><li>Korean Air </li></ul>
  12. 12. <ul><li>vs. Lab based approaches </li></ul><ul><li>Remote = faster, cheaper, natural environment </li></ul><ul><ul><ul><li>Lab = eye-tracking, moderator, longer sessions </li></ul></ul></ul><ul><li>Many WhatUsersDo clients use both </li></ul>
  13. 13. <ul><li>It’s a secret weapon... </li></ul><ul><li>The user videos are so compelling you can use them to influence the people you work with </li></ul><ul><li>(don’t tell anyone though) </li></ul>
  14. 14. <ul><li>Your free gift! </li></ul><ul><li>Use your voucher code </li></ul><ul><li>before midnight on Tuesday </li></ul><ul><li>www.whatusersdo.com </li></ul>
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