Twitter for Business Essentials

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Overview of the basics of using twitter for business with starter and intermediate topics, tips and tools covered.

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  • @guest9d45af - yes of course if this was a stand alone that might be the case. This was used for a 90 minute presentation - the point is for the audience to listen to the presentation, not read the slides.
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  • clean, fun to look at. perfect for the topic
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Twitter for Business Essentials

  1. Twitter for Business John Jantsch Duct Tape Marketing @ducttape #dtmtfb
  2. Agenda <ul><li>What is twitter? </li></ul><ul><li>Some basic stuff </li></ul><ul><li>Why use it </li></ul><ul><li>Who do I follow? </li></ul><ul><li>What do I say? </li></ul><ul><li>Search is the thing </li></ul><ul><li>Managing twitter </li></ul><ul><li>Misc tools </li></ul>
  3. What is twitter?
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  6. Some basic stuff <ul><li>Tweet </li></ul><ul><li>Handle </li></ul><ul><li>Follow </li></ul><ul><li>Replies </li></ul><ul><li>Retweet </li></ul><ul><li>DM </li></ul><ul><li>Avatar </li></ul><ul><li>Hashtag </li></ul>
  7. twitterimage.com
  8. Why use it? Strategy – 1-to-1 or 1-to-many <ul><li>Customer service </li></ul><ul><li>Reputation management </li></ul><ul><li>Event promotion/extension </li></ul><ul><li>Product/service promo </li></ul><ul><li>Network and partner </li></ul><ul><li>Internal pipe - yammer </li></ul>
  9. Who do I follow? Strategy – less is or more is <ul><li>Twellow.com </li></ul><ul><li>Mr tweet </li></ul><ul><li>Twubble </li></ul><ul><li>Just Tweet It </li></ul><ul><li>search.twitter </li></ul><ul><li>follow or no follow </li></ul><ul><li>auto DM </li></ul>
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  11. What do I say? Strategy – it depends <ul><li>@replies </li></ul><ul><li>Engage in conversations </li></ul><ul><li>Questions </li></ul><ul><li>RT </li></ul><ul><li>Bookmarks </li></ul><ul><li>Blog posts – twittertools </li></ul><ul><li>RSS feed - twitterfeed </li></ul>
  12. What do I say – part 2? Strategy – it depends <ul><li>Give to get </li></ul><ul><li>Don’t be boring </li></ul><ul><li>Don’t be rude </li></ul><ul><li>Join and start </li></ul><ul><li>Think before tweet </li></ul>
  13. Search is the thing <ul><li>Basic or Advanced </li></ul><ul><li>RSS driven </li></ul>
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  17. Managing it all more than 1 account - groups <ul><li>tweetdeck </li></ul><ul><li>Seesmic desktop </li></ul><ul><li>Destroy twitter </li></ul><ul><li>Nambu </li></ul><ul><li>twitterberry </li></ul><ul><li>tweetie </li></ul>
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  20. Misc tools <ul><li>tweetpic </li></ul><ul><li>twitturly </li></ul><ul><li>tweetbeep </li></ul><ul><li>tweetlater </li></ul><ul><li>twiddeo </li></ul>
  21. Questions <ul><li>www.johnjantsch.com/TwitterforBusiness.pdf </li></ul>

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