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Twitter for Business Essentials

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  • + ducttape ducttape 7 months ago
    @guest9d45af - yes of course if this was a stand alone that might be the case. This was used for a 90 minute presentation - the point is for the audience to listen to the presentation, not read the slides.
  • + guest9d45af guest9d45af 7 months ago
    i have to admit i think that this needed more content to show just ’How’ a business can use twitter, maybe with your notes this was easier to follow. But i would tweak this alot before demonstrating it to a business owner.
  • + spx20000 spx20000 7 months ago
    clean, fun to look at. perfect for the topic
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Twitter for Business Essentials - Presentation Transcript

  1. Twitter for Business John Jantsch Duct Tape Marketing @ducttape #dtmtfb
  2. Agenda
    • What is twitter?
    • Some basic stuff
    • Why use it
    • Who do I follow?
    • What do I say?
    • Search is the thing
    • Managing twitter
    • Misc tools
  3. What is twitter?
  4.  
  5.  
  6. Some basic stuff
    • Tweet
    • Handle
    • Follow
    • Replies
    • Retweet
    • DM
    • Avatar
    • Hashtag
  7. twitterimage.com
  8. Why use it? Strategy – 1-to-1 or 1-to-many
    • Customer service
    • Reputation management
    • Event promotion/extension
    • Product/service promo
    • Network and partner
    • Internal pipe - yammer
  9. Who do I follow? Strategy – less is or more is
    • Twellow.com
    • Mr tweet
    • Twubble
    • Just Tweet It
    • search.twitter
    • follow or no follow
    • auto DM
  10.  
  11. What do I say? Strategy – it depends
    • @replies
    • Engage in conversations
    • Questions
    • RT
    • Bookmarks
    • Blog posts – twittertools
    • RSS feed - twitterfeed
  12. What do I say – part 2? Strategy – it depends
    • Give to get
    • Don’t be boring
    • Don’t be rude
    • Join and start
    • Think before tweet
  13. Search is the thing
    • Basic or Advanced
    • RSS driven
  14.  
  15.  
  16.  
  17. Managing it all more than 1 account - groups
    • tweetdeck
    • Seesmic desktop
    • Destroy twitter
    • Nambu
    • twitterberry
    • tweetie
  18.  
  19.  
  20. Misc tools
    • tweetpic
    • twitturly
    • tweetbeep
    • tweetlater
    • twiddeo
  21. Questions
    • www.johnjantsch.com/TwitterforBusiness.pdf

+ ducttapeducttape, 7 months ago

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