Twitter for Business Essentials

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Overview of the basics of using twitter for business with starter and intermediate topics, tips and tools covered.

Overview of the basics of using twitter for business with starter and intermediate topics, tips and tools covered.

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  • 1. Twitter for Business John Jantsch Duct Tape Marketing @ducttape #dtmtfb
  • 2. Agenda
    • What is twitter?
    • Some basic stuff
    • Why use it
    • Who do I follow?
    • What do I say?
    • Search is the thing
    • Managing twitter
    • Misc tools
  • 3. What is twitter?
  • 4.  
  • 5.  
  • 6. Some basic stuff
    • Tweet
    • Handle
    • Follow
    • Replies
    • Retweet
    • DM
    • Avatar
    • Hashtag
  • 7. twitterimage.com
  • 8. Why use it? Strategy – 1-to-1 or 1-to-many
    • Customer service
    • Reputation management
    • Event promotion/extension
    • Product/service promo
    • Network and partner
    • Internal pipe - yammer
  • 9. Who do I follow? Strategy – less is or more is
    • Twellow.com
    • Mr tweet
    • Twubble
    • Just Tweet It
    • search.twitter
    • follow or no follow
    • auto DM
  • 10.  
  • 11. What do I say? Strategy – it depends
    • @replies
    • Engage in conversations
    • Questions
    • RT
    • Bookmarks
    • Blog posts – twittertools
    • RSS feed - twitterfeed
  • 12. What do I say – part 2? Strategy – it depends
    • Give to get
    • Don’t be boring
    • Don’t be rude
    • Join and start
    • Think before tweet
  • 13. Search is the thing
    • Basic or Advanced
    • RSS driven
  • 14.  
  • 15.  
  • 16.  
  • 17. Managing it all more than 1 account - groups
    • tweetdeck
    • Seesmic desktop
    • Destroy twitter
    • Nambu
    • twitterberry
    • tweetie
  • 18.  
  • 19.  
  • 20. Misc tools
    • tweetpic
    • twitturly
    • tweetbeep
    • tweetlater
    • twiddeo
  • 21. Questions
    • www.johnjantsch.com/TwitterforBusiness.pdf