Total Online Presence     12 Month Blueprint                      John Jantsch                      Duct Tape Marketing@du...
Action Plan Workseet                ducttape.me/bpnotes@ducttape | #dtmTOP
Small group coaching          •   8 live lessons          •   Complete online portal          •   Video/audio          •  ...
Total Online Stages          •   Content platform          •   Organic SEO          •   Email marketing          •   Socia...
Month #1 - Listening          • Set up Google Alerts          • Create Twitter Lists          • Set up Hootsuite or TweetD...
Month #2 – Content foundation          • Research Key Content Themes          • Create monthly Foundation            Theme...
Month #2 – Content foundation (cont.)          • Explore ways to expand content            distribution          • Create ...
Month #3 - Sharable          • Supplement your RSS Reader            with additional blogs of interest            to your ...
Month #3 - Sharable          • Create a list of 2-3 guest bloggers            for each foundational topic          • Add S...
Month #4 – Point of view eBook          • Outline one list type process          • Audit your current content          • P...
Month #5 – Content delivery          • Blog consistently on your            themes          • Add a podcast          • Cre...
Month #5 – Content delivery          • Start using Instagram to tell your            stories visually          • Focus on ...
Month #6 – Landing pages          • Create a landing page for            Newsletter sign-up          • Create landing page...
Month #6 – Landing pages          • Test multiple headlines for each            landing pages          • Test multiple cal...
Month #7 – Email communication          • Promote your content system            with curated email content          • Fin...
Month #7 – Email communication          • Build a reverse email campaign          • Add email follow-up sequence to       ...
Month #8 – Social profiles          • Add more description and links            to LinkedIn Profile          • Complete Ab...
Month #9 – Social Integration          • Create and follow a routine to            amplify your content          • Focus o...
Month #9 – Social Integration          • Join 10 LinkedIn Groups that            have active conversations          • Crea...
Month #10 - Conversion          • Add Google Analytics          • Set up goals for newsletter and            eBooks       ...
Month #10 - Conversion          • Explore ways to personalize            content          • Add site search with Google   ...
Month #11 – Smart Advertising          • Use PPC as a cheap testing bed          • Link your AdWords account to           ...
Month #12 - Mobile Friendliness          • Add WPTouch Plugin to your            WordPress site and start redesign        ...
Slides for today                ducttape.me/bpnotes@ducttape | #dtmTOP
Small group coaching          •   8 live sessions          •   Complete online portal          •   Video/audio          • ...
Total Online Stages          •   Content platform          •   Organic SEO          •   Email marketing          •   Socia...
@ducttape | #dtmTOP
Small group coaching          •   Group limit 10          •   8 sessions starting Feb 5th          •   $1,497          •  ...
Questions          www.ducttapemarketing.com           /total-online-presence-beta@ducttape | #dtmTOP
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Total Online Presence Blueprint

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a 12 month step by step approach to growing your business by tapping the awesome power of a fully integrated online presence.

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Transcript of "Total Online Presence Blueprint"

  1. 1. Total Online Presence 12 Month Blueprint John Jantsch Duct Tape Marketing@ducttape | #dtmTOP
  2. 2. Action Plan Workseet ducttape.me/bpnotes@ducttape | #dtmTOP
  3. 3. Small group coaching • 8 live lessons • Complete online portal • Video/audio • eBooks • Resources/action plans • Real time updates • Beginner/advanced options@ducttape | #dtmTOP
  4. 4. Total Online Stages • Content platform • Organic SEO • Email marketing • Social media marketing • Online advertising • Mobile and location • Analytics and conversion@ducttape | #dtmTOP
  5. 5. Month #1 - Listening • Set up Google Alerts • Create Twitter Lists • Set up Hootsuite or TweetDeck Set up Google Reader • Add Rapportive browser or Outlook Social Connector • Create paid Sprout Social or Mention accounts@ducttape | #dtmTOP
  6. 6. Month #2 – Content foundation • Research Key Content Themes • Create monthly Foundation Themes • AllTop and find blogs related to each theme • Using Google Reader subscribe • Visit Quora and subscribe to any theme topic RSS feeds@ducttape | #dtmTOP
  7. 7. Month #2 – Content foundation (cont.) • Explore ways to expand content distribution • Create Scoop.it account and set up topic pages. • Create Google and Bing Webmaster accounts to start understanding your SEO@ducttape | #dtmTOP
  8. 8. Month #3 - Sharable • Supplement your RSS Reader with additional blogs of interest to your clients • Create Buffer account and share 10-15 good pieces of content in networks • Create list of 10 potential guest blog targets for your content@ducttape | #dtmTOP
  9. 9. Month #3 - Sharable • Create a list of 2-3 guest bloggers for each foundational topic • Add Sociable Plug-in to your blog and web pages. • Add sharing and social capabilities to your email marketing • Consider 2-3 newsletter list partners@ducttape | #dtmTOP
  10. 10. Month #4 – Point of view eBook • Outline one list type process • Audit your current content • Pick 2-3 monthly themes and consider targeting for eBooks • Search “topic” filetype:pdf • Create list of 3-5 strategic partners for eBook co-branding campaigns@ducttape | #dtmTOP
  11. 11. Month #5 – Content delivery • Blog consistently on your themes • Add a podcast • Create a curated content newsletter • Look into Google+Hangout Live to YouTube@ducttape | #dtmTOP
  12. 12. Month #5 – Content delivery • Start using Instagram to tell your stories visually • Focus on Facebook News Stream • Upload presentations to Slideshare • Add Scoop.it content pages to your web site@ducttape | #dtmTOP
  13. 13. Month #6 – Landing pages • Create a landing page for Newsletter sign-up • Create landing page for eBooks • Create landing page for online or offline event • Add a video sales message to each of your landing pages@ducttape | #dtmTOP
  14. 14. Month #6 – Landing pages • Test multiple headlines for each landing pages • Test multiple calls to action (CTA) • Create form driven automatic testimonials using a tool such as Wufoo@ducttape | #dtmTOP
  15. 15. Month #7 – Email communication • Promote your content system with curated email content • Find ways to repurpose content into video, audio, eBooks and articles • Create one email course in a series of emails@ducttape | #dtmTOP
  16. 16. Month #7 – Email communication • Build a reverse email campaign • Add email follow-up sequence to every product and service • Consider creating email-based training for your internal staff • Clean up your email list with routine purging@ducttape | #dtmTOP
  17. 17. Month #8 – Social profiles • Add more description and links to LinkedIn Profile • Complete About page on Facebook • Add author=rel attribute web site for Google+ • Add branded Header graphic to Twitter profile@ducttape | #dtmTOP
  18. 18. Month #9 – Social Integration • Create and follow a routine to amplify your content • Focus on one or two prime objectives in your social media participation • Like 10 Facebook Pages and begin to interact with each • Share your ideas instead of your pitches@ducttape | #dtmTOP
  19. 19. Month #9 – Social Integration • Join 10 LinkedIn Groups that have active conversations • Create Twitter list of potential strategic partners • Create one piece of “gated” Facebook content • Merge online and offline social networking@ducttape | #dtmTOP
  20. 20. Month #10 - Conversion • Add Google Analytics • Set up goals for newsletter and eBooks • Create visual funnels • Create Tracked Links for all campaigns with Google URL • Identify your top three traffic conversion channels@ducttape | #dtmTOP
  21. 21. Month #10 - Conversion • Explore ways to personalize content • Add site search with Google Custom or WordPress • Set up a UserTesting test to get feedback on your site • Add engagement tools such as click to chat from Olark or scheduling with Schedulicity@ducttape | #dtmTOP
  22. 22. Month #11 – Smart Advertising • Use PPC as a cheap testing bed • Link your AdWords account to your Analytics account • Create one foundational content AdWords Exact match campaign • Create one Facebook Offer for free content • Create monthly Sponsored content for themes@ducttape | #dtmTOP
  23. 23. Month #12 - Mobile Friendliness • Add WPTouch Plugin to your WordPress site and start redesign considering a Responsive theme • Consider a Mobile specific highlight site • Claim your Yelp, Foursquare and Facebook locations • Explore SMS for list building with a tool such as Jatxt.com@ducttape | #dtmTOP
  24. 24. Slides for today ducttape.me/bpnotes@ducttape | #dtmTOP
  25. 25. Small group coaching • 8 live sessions • Complete online portal • Video/audio • eBooks • Resources/action plans • Real time updates • Beginner/advanced options@ducttape | #dtmTOP
  26. 26. Total Online Stages • Content platform • Organic SEO • Email marketing • Social media marketing • Online advertising • Mobile and location • Analytics and conversion@ducttape | #dtmTOP
  27. 27. @ducttape | #dtmTOP
  28. 28. Small group coaching • Group limit 10 • 8 sessions starting Feb 5th • $1,497 • www.ducttapemarketing.com/to tal-online-presence-beta@ducttape | #dtmTOP
  29. 29. Questions www.ducttapemarketing.com /total-online-presence-beta@ducttape | #dtmTOP
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