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The	  Secrets	  to	  Building	  a	  Winning	            Service	  Business	  or	  Consul6ng	  Prac6ce	            www.duc:...
Turn	  your	  service	  mail	  a	  volu5on	        Small	  business	  e into	  e product	  @duc%ape	  	  	  	  #dtmac	  
Turn	  your	  service	  mail	  a	  volu5on	        Small	  business	  e into	  e product	                     • 	  Product...
Document	  tools	  and	  processes	     Small	  business	  email	  evolu5on	  @duc%ape	  	  	  	  #dtmac	  
Document	  tools	  and	  processes	     Small	  business	  email	  evolu5on	                     • 	  Point	  of	  view	  ...
Create	  a	  usiness	  email	  evolu5on	        Small	  b teaching	  plaForm	  @duc%ape	  	  	  	  #dtmac	  
Create	  a	  usiness	  email	  evolu5on	        Small	  b teaching	  plaForm	                     • 	  Trust	  and	  Educa...
Measure	  results	  email	  evolu5on	        Small	  business	   and	  raise	  prices	  @duc%ape	  	  	  	  #dtmac	  
Measure	  results	  email	  evolu5on	        Small	  business	   and	  raise	  prices	                     • 	  Results	  ...
Build	  from	  the	  confluence	  of	  streams	   @duc%ape	  	  	  	  #dtmac	  
Build	  from	  usiness	  email	  evolu5on	     Small	  b the	  confluence	  of	  streams	                      • 	  Books	 ...
Perfect	  business	  email	  evolu5on	        Small	   your	  lead	  conversion	  close	  @duc%ape	  	  	  	  #dtmac	  
Perfect	  business	  email	  evolu5on	        Small	   your	  lead	  conversion	  close	                              • 	 ...
Construct	  a	  killer	  network	        Small	  business	  email	  evolu5on	  @duc%ape	  	  	  	  #dtmac	  
Construct	  a	  killer	  network	        Small	  business	  email	  evolu5on	                        • 	  Mentors/Advisors...
 7	  Steps	  to	  usiness	  email	  evolu5on	           Small	  b a	  Winning	  Consul5ng	  Prac5ce	  	                   ...
 Duct	  Tape	  Marke5ng	  Consul5ng	  Network	       Small	  business	  email	  evolu5on	  	                              ...
Let’s	  Discuss	            www.duc:apemarke6ngconsultant.com	            	  @duc%ape	  	  	  	  #dtmac	  
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The Secret to Building a Winning Service Business or Consulting Practice

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John Jantsch of Duct Tape Marketing covers the best practices he's learned in building a nationally recognized marketing consulting brand and gives tips for others to do the same. http://www.ducttapemarketingconsultant.com

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Transcript of "The Secret to Building a Winning Service Business or Consulting Practice"

  1. 1. The  Secrets  to  Building  a  Winning   Service  Business  or  Consul6ng  Prac6ce   www.duc:apemarke6ngconsultant.com    @duc%ape        #dtmac  
  2. 2. Turn  your  service  mail  a  volu5on   Small  business  e into  e product  @duc%ape        #dtmac  
  3. 3. Turn  your  service  mail  a  volu5on   Small  business  e into  e product   •   Product  into  services   •   Programs   •   Add  on  services   •   Membership   •   Package  vs.  Time  @duc%ape        #dtmac  
  4. 4. Document  tools  and  processes   Small  business  email  evolu5on  @duc%ape        #dtmac  
  5. 5. Document  tools  and  processes   Small  business  email  evolu5on   •   Point  of  view  is  brand   •   Evalua5on   •   Methodology   •   Tool  kits   •   Delivery   •   Reviews  @duc%ape        #dtmac  
  6. 6. Create  a  usiness  email  evolu5on   Small  b teaching  plaForm  @duc%ape        #dtmac  
  7. 7. Create  a  usiness  email  evolu5on   Small  b teaching  plaForm   •   Trust  and  Educate   •   Blog   •   Podcast   •   ebooks   •   Workshops   •   Ar5cles   •   Partners  @duc%ape        #dtmac  
  8. 8. Measure  results  email  evolu5on   Small  business   and  raise  prices  @duc%ape        #dtmac  
  9. 9. Measure  results  email  evolu5on   Small  business   and  raise  prices   •   Results  review   •   Case  studies   •   Peer  2  Peer     •   Customer  events     •   Results  based  pricing  @duc%ape        #dtmac  
  10. 10. Build  from  the  confluence  of  streams   @duc%ape        #dtmac  
  11. 11. Build  from  usiness  email  evolu5on   Small  b the  confluence  of  streams   •   Books   •   Wri5ng   •   Core  program   •   Speaking   •   Products   •   Membership   •   Partnerships   @duc%ape        #dtmac  
  12. 12. Perfect  business  email  evolu5on   Small   your  lead  conversion  close  @duc%ape        #dtmac  
  13. 13. Perfect  business  email  evolu5on   Small   your  lead  conversion  close   •   Point  of  view  resonates   •   Proven  results   •   Internal  seminar   •   This  is  what  you  get   •   Here  are  the  results  you  can  expect   •   Here’s  how  much  it  costs  @duc%ape        #dtmac  
  14. 14. Construct  a  killer  network   Small  business  email  evolu5on  @duc%ape        #dtmac  
  15. 15. Construct  a  killer  network   Small  business  email  evolu5on   •   Mentors/Advisors   •   Service  providers   •   Industry  Network   •   Alliances  @duc%ape        #dtmac  
  16. 16.  7  Steps  to  usiness  email  evolu5on   Small  b a  Winning  Consul5ng  Prac5ce     1.   Turn  your  service  into  a  product   2.   Document  tools  and  processes   3.   Create  a  teaching  plaForm   4.   Measure  results  and  raise  your  prices   5.   Build  from  the  confluence  of  streams   6.   Perfect  your  lead  conversion  close   7.   Construct  a  killer  network  @duc%ape        #dtmac  
  17. 17.  Duct  Tape  Marke5ng  Consul5ng  Network   Small  business  email  evolu5on     1.   Trusted  Brand   2.   Documented  program   3.   Conent  –  books   4.   Thousands  engaged   5.   Set  profit  centers   6.   Simple  conversion     h%p://duc%ape.me/dtmjoin   7.   Global  network  @duc%ape        #dtmac  
  18. 18. Let’s  Discuss   www.duc:apemarke6ngconsultant.com    @duc%ape        #dtmac  
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