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The Referral EngineTeaching Your Business To Market Itself,[object Object],John Jantsch,[object Object],Duct Tape Marketing,[object Object],Twitter: @ducttape - #dtmtexas,[object Object]
          The realities                 of referral,[object Object],@ducttape - #dtmtexas,[object Object]
#1 People make       referrals because           they need to,[object Object],@ducttape - #dtmtexas,[object Object]
#2 All business        involves risk,[object Object],@ducttape - #dtmtexas,[object Object]
#3 Nobody talks         about boring           businesses,[object Object],@ducttape - #dtmtexas,[object Object]
#4 Consistency          builds trust,[object Object],@ducttape - #dtmtexas,[object Object]
#5 Marketing is         a system,[object Object],@ducttape - #dtmtexas,[object Object]
Definition of Marketing,[object Object],@ducttape - #dtmtexas,[object Object]
          4Ps vs.                 4Cs,[object Object],@ducttape - #dtmtexas,[object Object]
Content,[object Object],@ducttape - #dtmtexas,[object Object]
Context,[object Object],@ducttape - #dtmtexas,[object Object]
Connection,[object Object],@ducttape - #dtmtexas,[object Object]
Community,[object Object],@ducttape - #dtmtexas,[object Object]
   Digital interactivity is now at the  center of       marketing,[object Object],@ducttape - #dtmtexas,[object Object]
The funnel    is broken,[object Object],“When it comes to lead and   referral generation, customer   experience is the new black.”,[object Object]
The Marketing Hourglasssm,[object Object],@ducttape - #dtmtexas,[object Object],© Duct Tape Marketing – all rights reserved,[object Object]
Filling the gaps – product and process questions,[object Object],@ducttape - #dtmtexas,[object Object],© Duct Tape Marketing – all rights reserved,[object Object]
The Referral Engine System,[object Object],[object Object]
 Content that builds trust
 Content that educates
 Customer community
 Partner community
 Execution
 Follow-up@ducttape - #dtmtexas,[object Object]
Authentic strategy,[object Object],[object Object]
 Core talkable difference

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