The Referral Engine
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The Referral Engine

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Teaching your business to market itself based on the book, The Referral Engine from best selling author John Jantsch - http://referralenginebook.com

Teaching your business to market itself based on the book, The Referral Engine from best selling author John Jantsch - http://referralenginebook.com

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The Referral Engine The Referral Engine Presentation Transcript

  • The Referral EngineTeaching Your Business To Market Itself
    John Jantsch
    Duct Tape Marketing
    Twitter: @ducttape - #dtmtexas
  • The realities of referral
    @ducttape - #dtmtexas
  • #1 People make referrals because they need to
    @ducttape - #dtmtexas
  • #2 All business involves risk
    @ducttape - #dtmtexas
  • #3 Nobody talks about boring businesses
    @ducttape - #dtmtexas
  • #4 Consistency builds trust
    @ducttape - #dtmtexas
  • #5 Marketing is a system
    @ducttape - #dtmtexas
  • Definition of Marketing
    @ducttape - #dtmtexas
  • 4Ps vs. 4Cs
    @ducttape - #dtmtexas
  • Content
    @ducttape - #dtmtexas
  • Context
    @ducttape - #dtmtexas
  • Connection
    @ducttape - #dtmtexas
  • Community
    @ducttape - #dtmtexas
  • Digital interactivity is now at the center of marketing
    @ducttape - #dtmtexas
  • The funnel is broken
    “When it comes to lead and referral generation, customer experience is the new black.”
  • The Marketing Hourglasssm
    @ducttape - #dtmtexas
    © Duct Tape Marketing – all rights reserved
  • Filling the gaps – product and process questions
    @ducttape - #dtmtexas
    © Duct Tape Marketing – all rights reserved
  • The Referral Engine System
    • Authentic strategy
    • Content that builds trust
    • Content that educates
    • Customer community
    • Partner community
    • Execution
    • Follow-up
    @ducttape - #dtmtexas
  • Authentic strategy
    • Ideal customer
    • Core talkable difference
    • Supporting elements
    • Culture to match
    • Expectation
    @ducttape - #dtmtexas
  • Content that builds trust
    • Educational
    • Social media
    • SEO
    • Reviews
    • Testimonials
    @ducttape - #dtmtexas
  • Content that educates
    • White papers
    • Webinars
    • FAQs
    • Success stories
    • Perfect Intro
    @ducttape - #dtmtexas
  • Customer community
    • Champions
    • Education
    • Offers
    • Tools
    • Community
    @ducttape - #dtmtexas
  • Partner community
    • Frame of mind
    • Identify
    • Recruit
    • Activate
    • Platform
    @ducttape - #dtmtexas
  • Execution
    • Collection
    • Results review
    • Moments of truth
    @ducttape - #dtmtexas
  • Follow-up
    • A lead, now what?
    • Customers
    • Partners
    • Measure
    @ducttape - #dtmtexas
  • Small business email evolution
    John Jantsch
    • author of Duct Tape Marketing andThe Referral Engine
    • Forbes favorite for marketing
    @ducttape - #dtmtexas