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The Referral Engine
 

The Referral Engine

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Teaching your business to market itself based on the book, The Referral Engine from best selling author John Jantsch - http://referralenginebook.com

Teaching your business to market itself based on the book, The Referral Engine from best selling author John Jantsch - http://referralenginebook.com

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    The Referral Engine The Referral Engine Presentation Transcript

    • The Referral EngineTeaching Your Business To Market Itself
      John Jantsch
      Duct Tape Marketing
      Twitter: @ducttape - #dtmtexas
    • The realities of referral
      @ducttape - #dtmtexas
    • #1 People make referrals because they need to
      @ducttape - #dtmtexas
    • #2 All business involves risk
      @ducttape - #dtmtexas
    • #3 Nobody talks about boring businesses
      @ducttape - #dtmtexas
    • #4 Consistency builds trust
      @ducttape - #dtmtexas
    • #5 Marketing is a system
      @ducttape - #dtmtexas
    • Definition of Marketing
      @ducttape - #dtmtexas
    • 4Ps vs. 4Cs
      @ducttape - #dtmtexas
    • Content
      @ducttape - #dtmtexas
    • Context
      @ducttape - #dtmtexas
    • Connection
      @ducttape - #dtmtexas
    • Community
      @ducttape - #dtmtexas
    • Digital interactivity is now at the center of marketing
      @ducttape - #dtmtexas
    • The funnel is broken
      “When it comes to lead and referral generation, customer experience is the new black.”
    • The Marketing Hourglasssm
      @ducttape - #dtmtexas
      © Duct Tape Marketing – all rights reserved
    • Filling the gaps – product and process questions
      @ducttape - #dtmtexas
      © Duct Tape Marketing – all rights reserved
    • The Referral Engine System
      • Authentic strategy
      • Content that builds trust
      • Content that educates
      • Customer community
      • Partner community
      • Execution
      • Follow-up
      @ducttape - #dtmtexas
    • Authentic strategy
      • Ideal customer
      • Core talkable difference
      • Supporting elements
      • Culture to match
      • Expectation
      @ducttape - #dtmtexas
    • Content that builds trust
      • Educational
      • Social media
      • SEO
      • Reviews
      • Testimonials
      @ducttape - #dtmtexas
    • Content that educates
      • White papers
      • Webinars
      • FAQs
      • Success stories
      • Perfect Intro
      @ducttape - #dtmtexas
    • Customer community
      • Champions
      • Education
      • Offers
      • Tools
      • Community
      @ducttape - #dtmtexas
    • Partner community
      • Frame of mind
      • Identify
      • Recruit
      • Activate
      • Platform
      @ducttape - #dtmtexas
    • Execution
      • Collection
      • Results review
      • Moments of truth
      @ducttape - #dtmtexas
    • Follow-up
      • A lead, now what?
      • Customers
      • Partners
      • Measure
      @ducttape - #dtmtexas
    • Small business email evolution
      John Jantsch
      • author of Duct Tape Marketing andThe Referral Engine
      • Forbes favorite for marketing
      @ducttape - #dtmtexas