The Referral Engine Infusionsoft
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The Referral Engine Infusionsoft

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The Referral Engine - Teaching Your Business to Market Itself by John Jantsch - The Realities of Referral

The Referral Engine - Teaching Your Business to Market Itself by John Jantsch - The Realities of Referral

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The Referral Engine Infusionsoft The Referral Engine Infusionsoft Presentation Transcript

  • The Referral EngineTeaching Your Business To Market Itself
    John Jantsch
    Duct Tape Marketing
    Twitter: @ducttape
  • The realities of referral
  • #1 People make referrals because they need to
  • #2 All business involves risk
  • #3 Nobody talks about boring businesses
  • #4 Consistency builds trust
  • #5 Marketing is a system
  • Definition of Marketing
  • Digital interactivity is now at the center of marketing
  • The funnel is broken
    “When it comes to lead and referral generation, customer experience is the new black.”
  • The Marketing Hourglasssm
    © Duct Tape Marketing – all rights reserved
  • Filling the gaps – product and process questions
    © Duct Tape Marketing – all rights reserved
  • The Referral Engine System
    • Authentic strategy
    • Content that builds trust
    • Content that educates
    • Customer community
    • Partner community
    • Execution
    • Follow-up
  • Authentic strategy
    • Ideal customer
    • Core talkable difference
    • Supporting elements
    • Culture to match
    • Expectation
  • Customer interviews
    • Why did you choose us?
    • Why do you stay with us?
    • Why do you refer us?
    • What do we do that’s unique?
    • What would you Google?
  • Content that builds trust
    • Educational
    • Social media
    • SEO
    • Reviews
    • Testimonials
  • Content that educates
    • White papers
    • Webinars
    • FAQs
    • Success stories
    • Perfect Intro
  • Customer community
    • Champions
    • Education
    • Offers
    • Tools
    • Community
  • Partner community
    • Frame of mind
    • Identify
    • Recruit
    • Activate
    • Platform
  • Educate – the perfect intro
    • How you can spot our ideal client
    • How to present our core message
    • List of trigger statements
    • Our referral offer
    • Our marketing process
  • Intro in reverse
    • Letter of introduction
    • Perfect introduction
    • Blank perfect introduction
  • Execution
    • Collection
    • Results review
    • Moments of truth
  • Follow-up
    • A lead, now what?
    • Customers
    • Partners
    • Measure
  • Small business email evolution
    John Jantsch
    • author of Duct Tape Marketing andThe Referral Engine
    • Forbes favorite for marketing