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The Referral Engine Infusionsoft
 

The Referral Engine Infusionsoft

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The Referral Engine - Teaching Your Business to Market Itself by John Jantsch - The Realities of Referral

The Referral Engine - Teaching Your Business to Market Itself by John Jantsch - The Realities of Referral

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    The Referral Engine Infusionsoft The Referral Engine Infusionsoft Presentation Transcript

    • The Referral EngineTeaching Your Business To Market Itself
      John Jantsch
      Duct Tape Marketing
      Twitter: @ducttape
    • The realities of referral
    • #1 People make referrals because they need to
    • #2 All business involves risk
    • #3 Nobody talks about boring businesses
    • #4 Consistency builds trust
    • #5 Marketing is a system
    • Definition of Marketing
    • Digital interactivity is now at the center of marketing
    • The funnel is broken
      “When it comes to lead and referral generation, customer experience is the new black.”
    • The Marketing Hourglasssm
      © Duct Tape Marketing – all rights reserved
    • Filling the gaps – product and process questions
      © Duct Tape Marketing – all rights reserved
    • The Referral Engine System
      • Authentic strategy
      • Content that builds trust
      • Content that educates
      • Customer community
      • Partner community
      • Execution
      • Follow-up
    • Authentic strategy
      • Ideal customer
      • Core talkable difference
      • Supporting elements
      • Culture to match
      • Expectation
    • Customer interviews
      • Why did you choose us?
      • Why do you stay with us?
      • Why do you refer us?
      • What do we do that’s unique?
      • What would you Google?
    • Content that builds trust
      • Educational
      • Social media
      • SEO
      • Reviews
      • Testimonials
    • Content that educates
      • White papers
      • Webinars
      • FAQs
      • Success stories
      • Perfect Intro
    • Customer community
      • Champions
      • Education
      • Offers
      • Tools
      • Community
    • Partner community
      • Frame of mind
      • Identify
      • Recruit
      • Activate
      • Platform
    • Educate – the perfect intro
      • How you can spot our ideal client
      • How to present our core message
      • List of trigger statements
      • Our referral offer
      • Our marketing process
    • Intro in reverse
      • Letter of introduction
      • Perfect introduction
      • Blank perfect introduction
    • Execution
      • Collection
      • Results review
      • Moments of truth
    • Follow-up
      • A lead, now what?
      • Customers
      • Partners
      • Measure
    • Small business email evolution
      John Jantsch
      • author of Duct Tape Marketing andThe Referral Engine
      • Forbes favorite for marketing